Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
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Featured growth bites 🍪
Community-led growth strategies foster humans' need for connection, sense of belonging and assist in acquiring new community members and brand advocates. Start building your community-led growth strategy with our step-by-step guide.
Jan 17, 2022 12 min read
As the worlds of branding and performance marketing overlap, performance branding emerges as the answer to a more efficient marketing strategy.
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
May 26, 2020 11 min read
Building a community on Twitter may seem like an insurmountable task — it is. This guide will make it a little bit easier though.
Jul 1, 2022 12 min read
The top lessons learned from the past 3 decades of brands in video games.
May 20, 2022 9 min read
SEO Testing is at the heart of organic growth. Learn the value, types, and strategy to deploy and track your own series of experiments.
May 20, 2022 6 min read
UGC has never been more important when it comes to social selling. The TikTok Creator Marketplace platform assists brands in discovering qualified content creators to partner with and reach advertising goals on TikTok.
May 15, 2022 8 min read
Open sourcing a project has proven as an effective means of encouraging community led growth in legacy software, and shows great promise as a growth tool in Web3.
May 13, 2022 8 min read
Eight new users join TikTok every second. TikTok's growth has exceeded any and all expectations for the once teen lip-syncing app. Keep reading for 10 TikTok stats for 2022.
Diversity, equity, and inclusion have become buzzwords in the business world (for good reason), but when company culture and practices don’t reflect the principles of authentic DEI values – the damage to a brand can be irreversible.
Apr 27, 2022 5 min read