Spotify Wrapped Marketing Strategy: Data Storytelling & Creating a Viral Cultural Phenomenon
Countless brands have adopted the Spotify Wrapped marketing strategy to try and gain similar benefits from the viral cultural phenomenon.
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How Brand Collaborations Work on Social Media + Examples for Inspiration
Brand collaborations have become a marketing staple, allowing businesses to tap into new audiences, increase engagement, and create high-quality content that resonates with potential customers. But how do brand collaborations...
Jul 2, 2025
4 min read
The Evolution of Dyson: a Marketing Case Study
Explore Dyson’s marketing strategy — how the brand leverages innovation, sleek design, and science-driven storytelling to stand out in the competitive tech and appliance industry.
May 6, 2025
7 min read
5 Sustainable Marketing Strategies to Build Consumer Trust as a Brand
Consumers are making more eco-conscious decisions in their everyday lives, forcing brands to adapt or be left behind.
Feb 20, 2025
9 min read
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AI in Consumer Research: The Unfiltered Consumer Insights Hiding in Plain Sight
Discover how AI search reveals real, unfiltered consumer insights and why brands should use AI, Reddit, and social data for market research.
May 11, 2026
9 min read
Venmo Marketing Strategy: Winning the Social Layer No One Thought to Build
Explore Venmo’s marketing strategy and how it turned payments into a social experience, building cultural relevance and winning adoption.
May 1, 2026
9 min read
Controversial Advertising: The Risk-Reward Equation
Learn how controversial advertising works, examples that succeeded or failed, and how to evaluate risk-reward before launching bold campaigns.
Apr 30, 2026
6 min read
Abercrombie & Fitch’s Marketing and Well-Deserved Rebrand
Discover how Abercrombie marketing rebranded to embrace inclusivity and leverage influencers, reconnecting with Millennials and Gen Z.
Apr 22, 2026
6 min read
The Impact of Analog Marketing on Social Media Strategy
How the analog revival is reshaping social strategy, and how brands can blend real experiences with digital content for deeper engagement.
Mar 8, 2026
10 min read
Partiful’s Marketing Strategy: What We Can Learn from the App That Killed Facebook Events
Partiful made event planning cool again. Product-led growth loops, brand voice, and content plays helped it outgrow Facebook Events.
Mar 1, 2026
8 min read
Agentic AI in Retail: How to Future-Proof Your Brand
Agentic AI is turning retail from recommendations to autonomous buying. Learn how to make your brand trusted and executable by AI agents.
Feb 21, 2026
13 min read
Liquid Death Marketing Strategy: Wasted on Water
A dive into Liquid Death’s marketing strategy: how shock value, self-awareness, and punk branding turned canned water into a $1.4B brand.
Feb 14, 2026
8 min read
Strava Marketing Strategy: How They Successfully Built Cultural Momentum
Strava built cultural momentum by making fitness social currency: shareability, fueling community-led growth, scaling partnerships, and more.
Feb 9, 2026
13 min read