Khushi Arora

Khushi Arora is a Senior Growth Marketing Manager with 5+ years of experience in paid media. She has led multi-million-dollar global paid social campaigns across Fortune 50, B2B, and D2C brands, driving measurable ROI across platforms. She is Meta Certified in Media Buying and currently completing her MBA at NYU Stern, deepening her expertise at the intersection of brand and performance marketing.

KraveBeauty’s Marketing Strategy: Building a Brand on Conviction

KraveBeauty built a marketing strategy on restraint, not launches. See how founder-led trust, real sustainability, and community input drive its growth.

Aug 27, 2026 6 min read

Khushi
Arora

Cover image for an article discussing why creative is more important for ad targeting than ever.

Your Targeting is Wide Open; Your Creative Shouldn’t Be

Learn why broad targeting works best with niche creative, and how specific hooks, POVs, and creator content improve paid social performance.

May 19, 2026 6 min read

Khushi
Arora

Khushi Arora

KraveBeauty’s Marketing Strategy: Building a Brand on Conviction

Your Targeting is Wide Open; Your Creative Shouldn’t Be

New York City

Miami

Dubai

New York City

Miami

Dubai

Khushi Arora

KraveBeauty’s Marketing Strategy: Building a Brand on Conviction

Your Targeting is Wide Open; Your Creative Shouldn’t Be

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New York City

Miami

Dubai