How AI Is Changing Marketing Analytics
Marketing analytics isn’t what it used to be. I remember when diving into campaign data meant manually pulling reports, squinting at spreadsheets, and spending hours trying to spot trends. Today,...
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Featured marketing analytics growth bites
Social Listening Strategy & the 5 Best Tools to Use
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question is a classic thought experiment, but may be...
Aug 4, 2025
7 min read
How Data-Driven Design Transforms Creative Processes
It might feel unnatural to connect data to design, but data is a critical component of the designer’s role. From interiors to graphic design, marketing, experiential design, and beyond, designers...
Jun 4, 2025
7 min read
Performance Metrics: Understanding Them and How to Use Them
Data-driven decision-making is paramount to running an effective media strategy and a successful business. Performance metrics are metrics and KPIs to measure in order to determine success. There are countless...
Mar 20, 2025
9 min read
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Types of Attribution: Growth Marketers, Stop Shooting in the Dark in 2026
Learn the main types of marketing attribution, how to choose the right model, and how growth marketers can measure incrementality in 2026.
Mar 7, 2026
9 min read
How Do I Track AEO Performance? Measuring the ROI of AEO
Learn how to measure and track AEO performance with visibility, sentiment, and impact metrics; prove ROI and optimize your AI presence.
Oct 31, 2025
10 min read
Panic! on the SERP: Why SEO KPIs Don’t Mean What They Used To
Marketing executives, set your pitchforks down for a second. Take a deep breath. Let your SEOs take a beat. Here’s the situation: right now, the SEO industry is in the...
Oct 25, 2025
8 min read
AI-Augmented Marketing Operations: Tools to Transform Your Business
Your marketing operations infrastructure is either accelerating growth, or falling behind; 78% of organizations are already using AI to transform core business functions. AI has drastically evolved beyond just personal...
Sep 16, 2025
9 min read
Instagram SEO 101: Everything You Need to Know
I’m not here to tell you that people use social platforms as search engines instead of Google; you probably already know that. But, what if I told you that Google...
Sep 3, 2025
9 min read
How Real-Time, AI-Personalized Analytics Can Boost Conversions
Staying competitive in digital marketing isn’t just driving traffic; it’s converting that traffic into customers. In an era of information overload and fleeting attention spans, marketers are discovering how to...
Aug 27, 2025
10 min read
SEO Reporting in 2025: AI & Zero-Click Results
SEO as we know it is changing. That means your reporting methodology should, too. With AI search taking over, the metrics that mattered before (like clicks and click-through rate) are...
Aug 26, 2025
9 min read
How AI Is Changing Marketing Analytics
Marketing analytics isn’t what it used to be. I remember when diving into campaign data meant manually pulling reports, squinting at spreadsheets, and spending hours trying to spot trends. Today,...
Aug 11, 2025
11 min read
Social Listening Strategy & the 5 Best Tools to Use
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question is a classic thought experiment, but may be...
Aug 4, 2025
7 min read