The best marketing newsletters on Substack right now come from writers with a specific point of view. Here are the ones worth a spot in your inbox.
How B2B brands get cited by Claude: crawler rules, schema, content structure, and citation tracking, explained.
Learn how to optimize content for AI search — from answer-first structure and schema to the exact monthly, quarterly, and ongoing cadence that keeps you cited.
Link building is evolving in the AI era. Learn how backlinks, authority, and AEO shape visibility, trust, and relevance in modern search.
AI assistants cite content up to 25.7% fresher than organic results. See how content freshness affects AI citations and how often to refresh for AEO.
Some brands on TikTok have cracked the code for standing out in an increasingly crowded feed. Here's who's doing it well right now, and why.
Learn how to optimize YouTube videos for AI citations. A complete YouTube AEO guide covering tags, titles, descriptions, and thumbnails that get cited.
Unhinged marketing turned Duolingo, Wendy's, and Nutter Butter into cult favorites. Here's why it worked, why it's saturating, and what's next.
AI trust signals decide if ChatGPT, Perplexity, and Google AI Overviews recommend your brand. Learn which ones matter most and how to prioritize them.
