Search engines are now becoming "answer engines" — zero click user UIs powered by generative AI. Here’s how to optimize for this new landscape of search.
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Featured growth bites 🍪
How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 8 marketing tools that leverage GPT4.
Jan 24, 2023 13 min read
Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
The cost of acquiring new customers is five times higher than the cost of retaining existing customers. This is not at all a surprising statistic, given that acquiring new customers...
Nov 13, 2023 10 min read
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential to success. One of the most significant advances that has changed the way we approach online...
Oct 10, 2023 9 min read
In the ever-evolving landscape of marketing, one timeless truth remains: people love stories. With the power of stories, you can captivate, inspire, and connect on a deep, emotional level. They...
Oct 9, 2023 8 min read
Whether you’re a newcomer to content marketing or have been following the same strategy for some time, it’s always beneficial to reassess your content strategy. Ensuring it remains current, innovative,...
Oct 9, 2023 13 min read
Duolingo is one of the most popular and widely used language-learning platforms, with over 500 million total users worldwide, offering language courses ranging from French to Catalan. What you may...
Oct 9, 2023 7 min read
In today’s highly competitive business environment, harnessing the power of word-of-mouth has become increasingly crucial. This is where referral programs, more specifically marketing referral programs, come into play as powerful...
Oct 9, 2023 10 min read
Twitter – the hallmark text-based social platform – was pronounced dead on Sunday, July 23rd, 2023. The bluebird was just 17 years old. What remains is a shell of the...
Oct 3, 2023 7 min read