Google revealed how it detects AI slop at scale. The trigger is coordination more than authorship, and it changes the content math for every search and answer engine.
TL;DR: SEM’s core unit of meaning has shifted from the keyword to intent. Broad Match, AI Max, TikTok search, and ChatGPT Ads are all expressions of the same change: platforms...
Discover WHOOP's marketing strategy and how athlete positioning, subscriptions, influencer marketing, and data built a $10B fitness brand.
Master Reddit marketing with our complete strategy guide, from understanding community engagement to driving brand awareness.
The fantasy of Ffern marketing: how a perfume brand sells intimacy at scale, one sold-out season at a time. In spring of 2013, Google announced Google Nose, the ability to...
Explore the rise of tastewashing, why AI companies are obsessed with “taste,” and how aesthetics, branding, and culture shape the AI era.
Explore Salomon’s marketing strategy and how authentic performance, cultural credibility, and gorpcore turned a trail running brand into a global icon.
Explore IKEA’s marketing strategy: emotional storytelling, cultural relevance, experiential retail, life-stage marketing, and brand loyalty.
Our 2024 version of B2B social trends predicted a few major developments: the importance of B2B influencer marketing, employee advocacy, and social listening. Since our last report, social has grown...
