The rise of influencer marketing has consequently led to the rise of agencies offering content creation and management services specifically for influencer campaigns. By the end of 2024, influencer marketing was predicted to be a $24B industry, with 66% of brands aiming to increase their influencer marketing budgets for 2025. By the end of 2025, the industry’s value settled somewhere around $32.55B.
Influencer marketing has helped brands navigate the changing landscape of building brand awareness in the ever-competitive social media arena. Having an influencer on your side is essentially like having a fast pass in Disney World; getting to the front of the line and cutting through the noise is what it’s all about.
Here’s what to look out for when choosing an influencer marketing agency:
- Do they know your industry inside out?
- Can they show off some impressive wins?
- Are their influencer connections top-notch?
- What cool tech tools do they use?
- Will they be upfront about how things are going?
- Can they cook up creative campaign ideas?
- Do they “get” your brand’s vibe?
- Can they keep up as your brand grows?
The Methodology That Built the List
After putting our heads together and evaluating over 50 agencies (both those specializing in influencer marketing and those simply offering it as part of their services), we narrowed our sights to the top 20. Using the factors below, we ranked them. It’s that simple. Here’s what we looked at:
- Influencer Network Depth & Quality (25%): Breadth and quality of influencer relationships, including the size and diversity of creator networks, depth of platform coverage, and proprietary technology or data tools used for influencer discovery and vetting.
- Verified Campaign Outcomes & Case Study Depth (25%): We looked at the case studies and published results of each agency, weighing more specific and impressive outcomes and depth greater than those with thin data.
- Full-Funnel & Performance Integration (25%): For this category, agencies that integrate influencer content with paid amplification, retargeting, UGC production, and conversion tracking scored higher than those focused exclusively on organic reach and impressions.
- Industry Breadth & Platform Diversity (25%): Range of industries that each agency works within, as well as the depth of expertise across social platforms including TikTok, Instagram, YouTube, Snapchat, Twitch, and emerging channels.
The 20 Best Influencer Marketing Agencies for 2026
|
Rank |
Agency |
Notable Traits & Clients |
Best For |
|---|---|---|---|
|
1 |
NoGood |
|
Startups and scale-ups needing community-led influencer campaigns integrated with paid media and performance marketing for measurable revenue and user growth. |
|
2 |
The Goat Agency |
|
Global brands needing a scaled influencer marketing agency with full-funnel creator-led media across all major platforms. |
|
3 |
Viral Nation |
|
Brands needing full-service influencer campaigns that go beyond the post with paid amplification, whitelisting, and retargeting built in. |
|
4 |
Socially Powerful |
|
Brands needing technology-driven influencer campaigns combining advanced analytics, multi-platform execution, and authentic creator-brand integration. |
|
5 |
inBeat |
|
DTC and CPG brands needing micro-influencer-driven UGC and paid social campaigns that reduce ad fatigue and lower customer acquisition costs. |
|
6 |
NeoReach |
|
Fortune 500 and Enterprise brands needing a tech-enabled influencer agency with deep data intelligence, creator management, and paid amplification. |
|
7 |
Moburst |
|
Mobile-first brands needing influencer marketing integrated with app marketing, ASO, and paid media for hypergrowth and category domination. |
|
8 |
Obviously |
|
eCommerce and Fashion brands needing a full-service agency that manages the entire influencer relationship lifecycle at any scale or complexity. |
|
9 |
The Influencer Marketing Factory |
|
Brands targeting Gen Z and Millennial audiences on TikTok, YouTube, and Instagram needing end-to-end influencer campaign management. |
|
10 |
Billion Dollar Boy |
|
Global B2C and eCommerce brands needing a creative-first influencer agency with strong diversity and inclusivity practices across international markets. |
|
11 |
Open Influence |
|
CPG, Financial, and Travel brands needing a globally distributed influencer agency combining creative strategy with brand safety and content syndication. |
|
12 |
Carusele |
|
eCommerce and CPG brands needing data-optimized influencer programs with measurable sales lift and transparent ROI reporting. |
|
13 |
IMA Agency |
|
SaaS and eCommerce brands needing conversion-focused influencer campaigns built around brand DNA with hands-on execution across multiple countries. |
|
14 |
Pulse Advertising |
|
Beauty, B2B, and Technology brands needing platform-partnered influencer and paid social campaigns with advanced analytics and proven ROI. |
|
15 |
Ubiquitous |
|
Brands needing AI influencer discovery and creator-led organic content strategies across TikTok, YouTube, and Instagram. |
|
16 |
The Shelf |
|
Brands needing full-funnel influencer marketing backed by proprietary discovery technology that indexes millions of creators for campaign-specific matching. |
|
17 |
August United |
|
CPG and SaaS brands needing a full-service influencer agency that combines community-driven strategy with nimble execution and network development. |
|
18 |
GoFish Digital |
|
SaaS and B2B brands needing a long-established digital agency that pairs influencer marketing with SEO and reputation management for holistic brand growth. |
|
19 |
Fanbytes (Brainlabs) |
|
Brands targeting Gen Z audiences needing a specialist agency with deep TikTok, Snapchat, and Instagram expertise backed by Brainlabs’ global network. |
|
20 |
Zorka Agency |
|
Gaming, Mobile App, and eCommerce brands needing ROI-guaranteed influencer campaigns combining creator partnerships with performance marketing and AI optimization. |
1. NoGood
NoGood is a growth marketing agency that designs and executes customized influencer campaigns built around community-led growth and measurable performance outcomes. Unlike traditional influencer shops that optimize for reach and impressions, NoGood treats influencer marketing as a performance channel, integrating creator content with paid amplification, attribution reporting, and conversion tracking to drive real revenue and user growth for clients.
The agency’s most notable influencer work is the JVN X NoGood campaign, which launched and scaled JVN Hair into one of the fastest-growing hair brands in the country and won the award for Best Creator-Led and Performance Beauty Campaign in 2022. NoGood works with a vast network of influencers across platforms, applying the same rapid experimentation methodology to creator campaigns that it uses across paid and organic channels.
Office Location: New York City, NY
Year Founded: 2016
Team Size: 11-50
Key Services: Influencer Marketing, Performance Marketing, UGC Production, Paid Social, Community-Led Growth, Content Creation, SEO, AEO, Attribution Reporting
Industries Served: B2B, SaaS, Consumer, Fintech, Healthcare, AI, Crypto
Case Studies: Invisibly, Bytedance, Rivet, Merlin, Iovera, Exparel, Steer, Fratelli
Noteworthy Campaign: We launched and scaled JVN Hair to become one of the fastest-growing hair brands in the nation. The JVN X NoGood campaign won an award for best creator-led and performance beauty campaign in 2022. Click here to view the rest of our case studies.
2. The Goat Agency
The Goat Agency is one of the world’s most scaled influencer marketing agencies, with 750 employees across 42 markets and global headquarters in London and New York. Part of WPP since 2023, Goat has built its reputation on treating influencer marketing as a full-funnel, performance-driven media channel rather than a brand awareness add-on, a philosophy backed by their proprietary IBEX intelligence and forecasting platform, which provides predictive insights on creator performance before a campaign goes live.
The agency has pioneered several influencer marketing firsts: they were the first to run paid media through influencers’ own channels, the first to use influencer content within Amazon’s DSP, and the first to partner with YouTube on an AI influencer solution. With campaigns delivered across 70 countries and 38 languages, Goat serves some of the world’s most recognized brands with a model that guarantees deliverables upfront.
Office Location: London, UK and New York, NY
Year Founded: 2015
Team Size: 750 employees across 42 markets
Key Services: Influencer Marketing, Paid Social, Social Media Strategy, Content Production, Social Commerce, Campaign Analytics
Industries Served: Beauty & Fashion, Technology, Gaming, Automotive, FMCG, Retail, Entertainment, Travel, Finance
Case Studies: View all case studies.
3. Viral Nation
Viral Nation is an award-winning, full-service influencer marketing agency that helps brands build and sustain cultural relevance through creator partnerships at every stage of the funnel. Beyond standard influencer placements, Viral Nation integrates paid boosting, whitelisting, retargeting, and experiential capabilities into campaigns, ensuring that creator content doesn’t just generate impressions but actively drives measurable performance outcomes.
The agency maintains relationships with influencers across a wide range of niches and follower tiers, from micro-creators to global stars, enabling brands to scale campaigns efficiently. Viral Nation also supports influencers themselves, helping creators develop their businesses and negotiate brand partnerships, giving them a unique perspective on what makes creator-brand collaborations perform.
Office Location: Canada (global operations)
Year Founded: 2014
Team Size: 200+ employees
Key Services: Influencer Marketing, Paid Social Boosting, Whitelisting & Retargeting, Experiential Marketing, Social Media Management, Performance Marketing
Industries Served: Consumer Brands, Gaming, Technology, Beauty, Lifestyle
Case Studies: View all case studies.
4. Socially Powerful
Socially Powerful is a global, award-winning social and influencer marketing agency that combines proprietary technology with deep creative expertise to deliver campaigns that cut through social noise. The agency operates across Instagram, TikTok, YouTube, Twitch, and emerging platforms, building multi-dimensional influencer narratives that integrate seamlessly with organic creator content rather than feeling like advertising.
What distinguishes Socially Powerful is their data infrastructure: advanced analytics tools that identify trends, measure impact in real time, and optimize campaigns dynamically. This technology-first approach is layered with a genuine understanding of platform culture and consumer behavior, enabling them to create campaigns that feel native to each platform while still hitting performance targets.
Office Location: London, UK and New York, NY
Year Founded: 2017
Team Size: 50+ employees
Key Services: Influencer Marketing, Social Media Marketing, Paid Social Advertising, Community Management, Social Video Production, Social Commerce, Content Creation
Industries Served: Fashion & Beauty, Technology, Gaming, Lifestyle, Consumer Goods, Entertainment, Travel & Hospitality
Case Studies: View all case studies.
5. InBeat
inBeat is a performance-focused influencer marketing agency that specializes in micro and nano influencer campaigns, building creator partnerships that foster genuine audience trust rather than broadcasting to large, disengaged followings. Their creator-first model treats influencers as long-term partners, not one-off contractors, and every campaign is assigned an internal creative director who develops a distinctive angle that highlights the brand’s story.
The agency’s structured experimentation system is what sets them apart: rather than launching campaigns based on gut instinct, inBeat builds testing frameworks that identify which messages convert, which formats perform, and which audiences respond, then compounds those learnings into a reliable growth engine over time.
Office Location: Montreal, Canada and New York, NY
Year Founded: 2019
Team Size: 51–200 employees
Key Services: Micro-Influencer Marketing, UGC Production, Paid Social Strategy, Creator Sourcing & Management, Performance Creative, Social Ads
Industries Served: eCommerce, DTC, Mobile Apps, SaaS, Consumer Brands, CPG
Case Studies: View all case studies.
6. NeoReach
NeoReach is a tech-enabled influencer marketing agency that has managed over $350 million in influencer spend for Fortune 500 companies and high-growth brands. Founded at Stanford University, the agency has built one of the most sophisticated influencer intelligence platforms in the industry (indexing 250M+ creators with over 400 custom data points) enabling brands to make data-backed decisions on creator selection, audience alignment, and campaign ROI.
Beyond their software platform, NeoReach offers fully managed influencer campaigns, UGC production, paid media amplification, and fraud detection, making them a true end-to-end partner for enterprise brands that need both technology infrastructure and hands-on execution at scale.
Office Location: Orlando, FL
Year Founded: 2014
Team Size: 50+ employees
Key Services: Influencer Marketing, UGC Production, Paid Media Amplification, Creator Discovery Platform, Campaign Management, Fraud Detection, Analytics & Reporting
Industries Served: SaaS, CPG, DTC, B2B, Technology, Entertainment
Case Studies: View case studies here.
7. Moburst
Moburst is a global mobile and digital marketing agency that brings a performance-first mindset to influencer marketing. Rather than treating creator partnerships as a branding exercise, Moburst integrates influencer campaigns with app store optimization, paid media, and mobile user acquisition strategies, connecting creator content directly to measurable app installs, signups, and revenue outcomes.
The agency’s personal approach to creator-brand relationships is a key differentiator: Moburst builds genuine, ongoing connections between influencers and brands, ensuring that content feels authentic rather than transactional. This philosophy has attracted partnerships with some of the world’s most recognized technology brands.
Office Location: New York, NY (offices in London, Tel Aviv, Miami, Orlando, and Denver)
Year Founded: 2013
Team Size: 100+ employees
Key Services: Influencer Marketing, Mobile App Marketing, App Store Optimization (ASO), Paid Media, Creative Services, Video Production, SEO
Industries Served: Mobile Apps, Technology, SaaS, eCommerce, Gaming, Consumer Brands
Case Studies: View all case studies.
8. Obviously
Obviously is a full-service influencer marketing agency with a database of over 400,000 influencers spanning all major platforms and follower tiers. The agency guides clients through every step of the influencer marketing process (from strategy and creator selection through contract negotiation, product shipment, content approval, and post-campaign analysis) handling all operational complexity so brands can focus on outcomes.
With offices in New York, Paris, and San Francisco, Obviously brings both global reach and local market expertise to campaigns. Their ability to build marketing packages of any size or complexity makes them particularly well-suited for brands that need a turnkey influencer partner with minimal internal resource requirements.
Office Location: New York, NY (offices in Paris and San Francisco)
Year Founded: 2014
Team Size: 51–200 employees
Key Services: Influencer Marketing, Creator Discovery, Campaign Management, Contract Negotiation, Product Fulfillment, Performance Analysis
Industries Served: FMCG, eCommerce, Fashion, Beauty, Lifestyle
Case Studies: View all case studies.
9. The Influencer Marketing Factory
The Influencer Marketing Factory is a global influencer marketing agency specializing in connecting brands with Gen Z and millennial audiences on TikTok, YouTube, and Instagram. The agency provides end-to-end campaign management: setting KPIs, identifying and vetting influencers, handling creative direction, managing contracts and deliverables, and delivering detailed digital ROI analysis at campaign close.
Their focused approach makes them particularly strong for brands entering influencer marketing for the first time or looking to scale existing creator programs on specific platforms. With a team of 50+ based across New York and Miami, they bring both strategic direction and operational rigor to every engagement.
Office Location: New York, NY and Miami, FL
Year Founded: 2015
Team Size: 50+ employees
Key Services: Influencer Marketing, KPI Setting & Strategy, Creator Discovery & Vetting, Contract Management, ROI Analysis
Industries Served: Music, Apps, Toys, eCommerce, Beauty, Consumer Goods
Case Studies: View all case studies.
10. Billion Dollar Boy
Billion Dollar Boy is a creative influencer marketing agency with offices in London, New York, and New Orleans, known for producing culturally resonant creator campaigns for some of the world’s most prestigious consumer brands. The agency has delivered campaigns reaching 38 countries and places a strong emphasis on diversity and inclusivity in influencer selection, ensuring that creator rosters reflect the audiences brands are trying to reach.
Their work spans beauty, fashion, retail, lifestyle, food and beverage, and automotive, with a creative-first approach that treats each influencer collaboration as a storytelling opportunity rather than a media placement. Their multi-office, multi-market structure gives them strong cultural fluency across English-speaking and European markets.
Office Location: London, UK (offices in New York and New Orleans)
Year Founded: 2014
Team Size: 50+ employees
Key Services: Influencer Marketing, Creative Strategy, Content Production, Campaign Analytics, Diversity & Inclusion Consulting
Industries Served: Beauty, Fashion, Retail, Lifestyle, Consumer Goods, Food & Beverage, Automotive
Case Studies: View all case studies.
11. Open Influence
Open Influence is a globally distributed influencer marketing agency with offices in Los Angeles, Chicago, New York, London, Milan, and Hong Kong, giving them rare local market fluency across multiple continents. The agency combines creative and strategic expertise with proprietary creator discovery tools, content syndication capabilities, and brand safety protocols that make them a trusted choice for brands operating in regulated or reputation-sensitive industries.
Their philosophy is built around authentic human connection: they produce “contagious creativity” that sticks with audiences long after they’ve scrolled away, building campaigns that celebrate individual creator expression rather than forcing brand messaging into templated formats.
Office Location: Los Angeles, CA (offices in Chicago, New York, London, Milan, and Hong Kong)
Year Founded: 2015
Team Size: 50+ employees
Key Services: Creative Strategy, Creator Discovery, Campaign Management, Content Syndication, Brand Safety, Paid Social Support, Analytics & Reporting
Industries Served: CPG, Financial Services & Insurance, Travel, Technology, Retail
Case Studies: View all case studies.
12. Carusele
Carusele is a data-driven influencer marketing agency that solves one of the industry’s most persistent problems: the inability to generate and measure real business results from creator campaigns. Their approach uses real-time data to optimize programs daily (adjusting creator mix, content formats, and distribution to maximize efficiency) and they incorporate competitive pay-per-click advertising structures that drive measurable sales lift rather than just impressions.
The agency offers both full-service program management and support services for in-house teams, making them flexible for brands at different stages of influencer marketing maturity. Their Shorty Awards Small Agency of the Year recognition in 2017 reflects their ability to punch well above their weight class.
Office Location: Cary, NC
Year Founded: 2015
Team Size: 11-50 employees
Key Services: Influencer Marketing, Real-Time Program Optimization, Social Media Marketing, Sales Lift Measurement, PPC-Integrated Influencer Campaigns
Industries Served: eCommerce, CPG, Retail
Case Studies: No case studies on their site. Contact agency directly for case study access.
13. IMA Agency
IMA Agency (formerly Fashiolista Agency) is an Amsterdam-based influencer marketing agency with over a decade of experience executing conversion-focused campaigns across Europe and internationally. Rather than matching brands with influencers based on follower size alone, IMA hand-picks creators based on brand DNA alignment, ensuring that every partnership feels natural to both the influencer’s audience and the brand’s identity.
Their in-house production team and performance marketers give them a unique dual capability: creative influencer content supported by data-driven optimization and paid amplification. Clients benefit from hands-on execution across countries, underpinned by detailed reporting that connects creator activity to conversion outcomes.
Office Location: Amsterdam, Netherlands
Year Founded: 2010
Team Size: ~30 employees
Key Services: Influencer Marketing, Creator Selection, In-House Content Production, Performance Marketing Integration, Campaign Reporting
Industries Served: SaaS, eCommerce, CPG, Fashion, Beauty
Case Studies: View all case studies.
14. Pulse Advertising
Pulse Advertising is a Hamburg-based influencer marketing agency recognized for its data-driven approach and official partnerships with Instagram, Facebook, TikTok, and Google. With 100-250 employees and a global client base, Pulse specializes in crafting authentic influencer collaborations that blend organic creator content with paid social strategies, maximizing reach, engagement, and conversion across all major platforms simultaneously.
Their campaigns are meticulously planned and optimized using advanced analytics tools, ensuring that every creator partnership is measured against clear performance benchmarks. Their blend of influencer expertise with paid media integration makes them particularly effective for brands that want creator content to work as hard as their paid campaigns.
Office Location: Hamburg, Germany
Year Founded: 2014
Team Size: 100-250 employees
Key Services: Influencer Marketing, Paid Social Advertising, Social Media Management, Social Media Consulting, Campaign Analytics
Industries Served: Beauty, B2B, B2C, Technology, Fashion, Lifestyle
Case Studies: View all case studies.
15. Ubiquitous
Ubiquitous is a full-service influencer marketing agency that uses predictive analytics and machine learning to solve one of the industry’s core challenges: matching brands with the right creators before a campaign launches. Their technology-driven approach to influencer discovery removes the guesswork from creator selection, enabling brands to build content strategies grounded in data rather than intuition.
Founded in 2020, Ubiquitous has grown quickly by focusing on creator-led organic content across TikTok, YouTube, and Instagram; platforms where authentic storytelling consistently outperforms traditional advertising. Their flexible engagement model allows brands to scale creator programs up or down based on campaign needs.
Office Location: Remote-first (HQ in Los Angeles, CA)
Year Founded: 2020
Team Size: 11–50 employees
Key Services: TikTok Marketing, YouTube Marketing, Instagram Marketing, Influencer Marketing, Predictive Analytics, Content Strategy
Industries Served: B2B, B2C, DTC, eCommerce, Lifestyle, Entertainment
Case Studies: View all case studies.
16. The Shelf
The Shelf is a full-funnel influencer marketing agency and technology pioneer that has been building data-driven creator campaigns since 2011. Their proprietary platform discovers and indexes millions of influencers, enabling highly precise creator matching based on audience demographics, engagement quality, content style, and brand fit, going well beyond follower count as a selection criterion.
The agency’s philosophy centers on authentic storytelling: helping brands find creators who can naturally integrate brand messages into content that resonates with audiences at every stage of the purchase journey. This full-funnel orientation means The Shelf tracks influencer impact from awareness through conversion, not just top-of-funnel vanity metrics.
Office Location: Atlanta, GA
Year Founded: 2011
Team Size: ~50 employees
Key Services: Influencer Marketing, Creator Discovery Technology, Full-Funnel Campaign Strategy, Content Production, Analytics & Attribution
Industries Served: B2B, B2C, DTC, Retail, eCommerce, Lifestyle
Case Studies: View all case studies.
17. August United
August United is a full-service influencer marketing agency based in Tempe, Arizona, that takes a community-first approach to creator campaigns. The agency covers every dimension of influencer marketing in-house (strategy development, activation planning, network expansion, and content creation) ensuring that all elements of a campaign are aligned and executed without handoffs to external partners.
Their belief that influencers serve as powerful catalysts for creating waves of influence across diverse communities shapes how they approach creator selection: prioritizing authentic community connections over raw follower numbers. Their nimble execution model makes them a particularly good fit for brands that value speed and flexibility alongside strategic rigor.
Office Location: Tempe, AZ
Year Founded: 2015
Team Size: 11–50 employees
Key Services: Influencer Strategy, Campaign Activation, Network Expansion, Content Creation, Community-Led Marketing
Industries Served: CPG, SaaS, Retail, Consumer Brands
Case Studies: No case studies available on the site. Contact agency directly for case study access.
18. Go Fish Digital
GoFish Digital is a full-service digital marketing agency founded in 2005, with a distinctive approach to influencer marketing built around forming and growing ongoing relationships with creators across a variety of niches (rather than executing one-off transactional campaigns). Their influencer practice is supported by complementary capabilities in SEO, online reputation management, and conversion rate optimization, giving brands a holistic partner for both influencer and broader digital growth.
With 50+ employees across North Carolina and Virginia, GoFish brings two decades of digital marketing experience to every engagement; a depth of knowledge that shows in their ability to connect influencer activity to measurable business outcomes across organic and paid channels.
Office Location: North Carolina and Virginia
Year Founded: 2005
Team Size: 50+ employees
Key Services: Influencer Marketing, SEO, Online Reputation Management, Conversion Rate Optimization, Content Marketing
Industries Served: SaaS, B2B, Technology, eCommerce, Healthcare
Case studies: View all case studies.
19. Fanbytes (Brainlabs)
Fanbytes (now Brainlabs) is the UK’s leading Gen Z influencer marketing agency (acquired by Brainlabs in 2022 and now operating with expanded global reach backed by Brainlabs’ network). Since founding in 2015, Fanbytes has pioneered Gen Z marketing on TikTok, Snapchat, Instagram, and YouTube, creating the UK’s first TikTok house, the first TikTok influencer beauty brand, and running the UK’s biggest TikTok talent management company through Bytesized Talent.
Their proprietary Bytesights platform indexes 3M+ influencers directly connected to TikTok and Instagram, enabling brands to monitor trend growth, predict emerging content formats, and identify the most relevant creators for their campaigns. Their work for brands like Nike, Samsung, H&M, and the UK Government demonstrates their ability to connect mainstream brands with genuinely hard-to-reach young audiences.
Office Location: London, UK
Year Founded: 2015 (acquired by Brainlabs in 2022)
Team Size: 60+ employees
Key Services: Gen Z Influencer Marketing, TikTok Marketing, Snapchat Marketing, Instagram Marketing, Bytesights Creator Intelligence, Content Strategy
Industries Served: Fashion & Beauty, Gaming, Technology, Entertainment, Consumer Goods, Government & Public Sector
Case Studies: View all case studies.
20. Zorka Agency
Zorka Agency is an influencer and performance marketing agency headquartered in Limassol, Cyprus, with ~94 employees across three continents. The agency has built a reputation in the gaming and mobile app industries for ROI-guaranteed influencer campaigns that combine creator partnerships with performance marketing, AI-powered campaign management, and proprietary analytics tools.
Their model is straightforward: research and strategy come first, followed by creative ideation, then channel selection, ensuring that every campaign is built around measurable outcomes rather than media volume. Zorka backs all campaigns with performance guarantees from CPM to CPA, a level of accountability rarely offered by influencer agencies. Their Netty Awards win for Best Augmented Reality Mobile Campaign reflects their commitment to creative innovation alongside performance rigor.
Office Location: Limassol, Cyprus (global operations)
Year Founded: 2014
Team Size: ~94 employees
Key Services: Influencer Marketing, Performance Marketing, Mobile User Acquisition, Creative Production, AI Campaign Optimization, Programmatic Advertising
Industries Served: Gaming, Mobile Apps, eCommerce, Fintech, Health & Beauty, iGaming
Case studies: View all case studies.
FAQs: Influencer Marketing Agencies
Why work with an influencer marketing agency?
IWhile some agencies choose to focus on specific channels or industries, top influencer marketing agencies should provide in-depth knowledge and experience across multiple social channels, areas of interest, and be able to work with brands and influencers of all sizes.
Their job is to match brands and influencers in a more selective way in comparison to AI matching that some paid platforms provide. Many influencer marketing agencies have a roster of trusted influencers they work with and can provide expert analysis and assessment to reach a brand’s awareness or conversion goals.
Types of Influencer Marketing Agencies
- Recruitment: finding and vetting influencers appropriate for your target brand audience
- Growth: provides data-driven performance marketing, media buying, and analyzing and reporting campaign results
- Creative: assists with content creation and in-house production
- Depending on your brand needs, you’ll need to work with an influencer marketing agency that provides the support and expertise needed to run a successful influencer campaign.
How do I find an influencer marketing agency?
When searching for an influencer marketing agency, reviewing the agencies mentioned in our article is a good idea. By exploring these agencies, you can find professionals offering a range of services tailored to your needs. Whether you’re looking for influencer marketing services, an influencer marketing platform, or comprehensive digital marketing services, conducting a thorough review is crucial to ensure you partner with the right agency.
Here’s a step-by-step guide to help you find the ideal digital influencer marketing agency that aligns with your objectives:
- Identify your needs: Begin by determining your specific goals and requirements for your influencer marketing campaign. Are you looking for campaign management, successful influencer marketing strategies, social media management, content strategies, or high-quality content creation? Being clear about your objectives will guide your agency search.
- Research influencer marketing agencies: Utilize social media channels, search engines, and industry-specific directories to research and identify potential influencer marketing agencies. Use keywords like “influencer marketing agency,” “digital influencer marketing agency,” and “full-service agency” to narrow down your search.
- Check online reviews and references: Look for reviews and testimonials from previous clients to gauge the agency’s reputation and track record in delivering impactful campaigns and engaging content. Reliable agencies will have a positive online presence.
- Evaluate their expertise: Review the agency’s portfolio and case studies to assess their experience and the quality of their work. Ensure they have experience in your industry and with your target market.
- Ask for a data-driven approach: An effective influencer marketing agency should rely on data-driven strategies. Inquire about how they measure their campaigns’ success and ability to reach potential customers.
- Meet with agencies: Reach out to a few agencies to discuss your requirements and gauge their understanding of your brand. This will help you determine which agency has the best grasp of your goals and objectives.
- Request proposals and quotes: Ask the shortlisted agencies for detailed proposals and cost estimates. Compare the offers and see which one aligns best with your budget and campaign objectives.
- Check for social media expertise: Ensure that the agency has expertise in managing various social media channels and can create and optimize social media content to effectively reach your target audience.
- Inquire about content strategies: Content plays a critical role in influencer marketing. Ask about the agency’s content strategies and their ability to produce high-quality content that resonates with your audience.
- Consider full-service agencies: Full-service agencies can offer a comprehensive solution that covers every aspect of your influencer marketing campaign, from strategy development to execution.
By following these steps and emphasizing a data-driven, high-quality, and content-focused approach, you’ll be well on your way to finding the right influencer marketing agency to help you create successful influencer marketing campaigns that connect with your target market and potential customers.
If you need help refreshing your influencer marketing strategy, connect with one of our marketing experts.