Steer Case Study

Steer partnered with NoGood to reach
a high six-figure MRR within 4 months, increase full-funnel conversion rate by 320%, and achieve a 37 % growth rate MoM.


Arrow 600% Traffic
Arrow 320% Conversion Rate
Arrow 37% MoM Growth

The NoGood team is fast, savvy, and truly ahead of the curve

The growth squad model helped us stay agile yet laser-focused in achieving key metrics and growth objectives. NoGood is quick and consistent in delivering top and middle funnel growth.

Sonya Harbaugh

CEO & Co-Founder

Who is Steer?

Steer is an electric car monthly subscription service that offers drivers an alternative to buying or leasing.

A Steer membership includes insurance, maintenance, roadside assistance, and the ability
to swap between various models from brands like Tesla, Porsche, Audi, and more.

Objectives

The goal was to successfully launch Steer in Washington, DC and reach a six-figure MRR by month 6.

Challenges

Just like owning or leasing a car, a Steer subscription is a capital intensive purchase.

Car subscriptions are a new category, so consumers require some education to fully understand the value and benefits.

Steer offers three unique plans, each at its own price point, attracting different audiences.

Applicants must be approved based on past driving record and credit score to access the subscription.

Squad

Mark Arpaia

Performance media and growth strategist

Claudia Yuan

Creative Growth Designer

Queenie Leung

Sr. Growth Strategist with 10+ years of experience in venture & start-ups

Dan Mills

Vice President of Client Growth

Mostafa Elbermawy

Growth Lead with 13 years of experience in scaling SaaS & Marketplace startups


Services Provided

Services Provided by NoGood:

  • Idea validation and discovery
  • Growth financial model
  • Landing page building
  • Rapid product/MVP prototyping
  • Market and competition research
  • Persona and UX analysis
  • Full funnel analytics and journey tracking

Media Management for:

  • Facebook and Instagram Ads
  • Podcasts and Spotify Ads
  • Google and Bing Ads
  • Content Partnerships
  • Influencer Marketing
  • Influencer Marketing
  • SEO

Challenges

  1. Just like owning or leasing a car, a Steer subscription is a capital intensive purchase.

  2. Car subscriptions are a new category, so consumers require some education to fully understand the value and benefits.

  3. Steer offers three unique plans, each at its own price point, attracting different audiences.

  4. Applicants must be approved based on past driving record and credit score to access the subscription.

Results

NoGood helped Steer achieve their six-figure MRR goal two months ahead of schedule.

Through rapid full-funnel experimentation and narrowing acquisition targeting, we were able to scale up an efficient growth marketing process and maintain a healthy LTV/CAC ratio during various stages of growth.

Additionally, our content marketing strategy increased Steer organic traffic by over 600% through strategic keyword targeting and SEO, setting them up for continued, sustainable growth.

37% Website
Conversion Rate
56% referral and Organic
Conversion Rate

How Steer Grew 3X in 6 Month with CEO, Sonya Harbaugh

Sign Up Flow Completion (Aug’19 – Dec’19)


Ready to kick off your
growth journey? 🚀