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Invisibly Case Study
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Laura Vestal
Head of Marketing, Invisibly
65%
MoM decrease in CAC
84%
Organic website traffic
400%
Increase in user retention QoQ
We helped Invisibly, a Founders Fund startup, increase app installs by 103% MoM.
Overview
Founded by Jim McKelvey, a renowned Silicon Valley innovator and co-founder of Block (formerly Square), Invisibly is a Founders Fund-backed startup with a vision to give the world a new way to access content.
While premium content traditionally can only be accessed through paid subscriptions, Invisibly is creating a marketplace to open up a new way to access content from top publishers and trusted journalism sources. Through the Invisibly app, people can use their data to read subscription-free and ad-free news and articles from a growing roster of premier publishers.
The Challenge
- Establish authority and presence in a data market
- Drive high-intent traffic that will convert to users
- Raise brand awareness and recall for a new brand
- Reach high-intent audiences with interest in getting value out of their engagement online
- Achieve a 30-day user retention rate of 20%
Services
Product-led growth strategy
Launch plan
PR strategy guidance
Paid performance (Social, SEM)
Content strategy & SEO
Conversion rate optimization
Audience hyper-targeting
Email & push notification marketing
UI / UX
Copywriting
Approach
Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences
Set up product and growth analytics stack to ensure marketing decisions are driven by data. Deployed rapid experimentation across multiple channels to validate product/market fit as part of the product launch strategy
Deployed rapid experimentation across Facebook Ads, Pinterest, Bing, and Google Search to establish a secure lead generation pipeline and quickly scale the user base
Developed a holistic email, SMS, and push notification strategy to convert high-intent leads into users and continuously engage them with the platform
Developed a content strategy for Invisibly to establish authority and thought leadership in the data marketplace and challenge the way user data is currently used by companies in the data ecosystem
Implemented retention strategy to ensure data driven results for product lead growth that impact retention rate, engagement, and sharing
Results
NoGood increased Invisibly’s app installs by 103% month over month from Q4 2022 to Q1 2023 — and it didn’t stop there. We decreased Invisibly’s cost per customer acquisition by 65% while lower with spend by 30% in Q1 2023. By employing Facebook, Google UAC, Apple Search Ads and Twitter, Invisibly has been able to maintain a steady influx of app installs week over week while surpassing industry benchmarks for app retention.
Invisibly has also put product led growth at the forefront of what they do. Using data driven decision making, NoGood iterated on the UX/UI of their product in order to increase their retention rate by 400% from Q3 2022 to Q4 of 2022.
65%
MoM decrease in CAC
84%
Organic website traffic
400%
Increase in user retention QoQ
Performance Visualized
65%
65% MoM decrease in CaC
84%
84% increase in organic website traffic
Top Creative Performers
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