Influencer marketing is growing rapidly. This rapid growth can be attributed to the trust that is built between influencers and their audience, making it a powerful way for brands to promote their products and services. As a branch of digital marketing, influencer marketing consists of influencer marketing platforms that help brands with their advertising campaigns. People have largely lost interest in traditional forms of advertising. Therefore, influencer marketing, if done right, will deliver better results.
What Is an Influencer Marketing Platform?
An influencer marketing platform is software that helps brands develop their influencer marketing campaigns. An influencer marketing platform provides agencies and brands with tools to discover influencers. Others use intelligent algorithms to provide an extensive searchable database of potential influencers. More recently, influencer platforms have expanded their offerings to include campaign management, relationship management, the influencer marketplace, third-party analytics, and influencer content management.
Why Use an Influencer Marketing Platform?
When brands start working with influencers, the influencer marketing platform provides statistical data to measure the impact of influencer promotions. All promotions that influencers do for a brand are rewarded with money in the form of gifts or cash.
Influencer marketing platforms usually focus on the following features:
- They provide a built-in search mechanism to find influencers.
- They allow brands to communicate directly with influencers, negotiate payments, and engage them for their campaigns.
- They help manage ad copy and graphics, hashtags, @mentions, giveaways/giveaways, campaign deadlines, and other campaign features for multiple brands and influencers.
- They amplify the impact of influencer content on your brand through paid social media advertising.
Influencer marketing platforms play an important role for businesses in increasing their sales or marketing new products through influencers. Below are the top 19 influencer marketing platforms:
HYPR is a well-known platform that provides real-time analysis of geographic and demographic data. It has more than 12 million influencer profiles and is one of the largest marketing platforms.
On the website, you can find direct contact information and connect with influencers. The New York-based company was founded in 2013 and says it works with more than 30% of major brands and agencies. Major brands include Time Inc, Pepsi, and Microsoft.
Shoutcart is different from most marketing platforms. It is a buy-and-sell market for shoutouts. The platform has mostly Instagram influencers and is suitable for businesses that want to work with local Instagram influencers.
Shoutcart is easy to use and has a short wait time. Choose influencers based on your needs, make payments, upload content with photos and images, and the company takes care of the rest.
Upfluence is known for providing personalized services to brands. You can find influencers based on language, geography, social networks, and topics. One of the biggest advantages of this artificial intelligence-based marketing tool is its ability to send large amounts of information to influencers. It has a custom pricing model, but you can try a free trial.
4. Social Bond
The Social Bond is one of the most developed influencer marketing platforms. It offers everything influencers and businesses need to succeed online. You can work with trusted influencers to create and launch marketing campaigns for specific audiences. It provides detailed reports and offers only verified influencers. One of the biggest advantages of this app is the social media management tool that allows you to post on multiple platforms at once. There is an excellent app for Android and iOS.
Brandbassador is an all-in-one influencer marketing management solution that helps you manage programs from start to finish. This tool is useful for identifying and hiring brand ambassadors (influencers) to track and evaluate their impact. It provides insights into the brand’s target audience and their engagement with the brand to help you select the appropriate candidate for your marketing campaign.
TRIBE is one of the best influencer marketing software designed to connect global brands with micro-influencers. This feature-rich and modern platform helps you increase the value of your brand by working with influencers that are right for your business.
TRIBE is one of the platforms that offers multiple opportunities for influencers and brands. With this software, you can choose from brands and influencer categories and then get appropriate features.
In addition to an influencer marketing platform, your marketing strategy also needs social media management and analytics tools. Hootsuite is a platform that helps solve the above problems. This platform helps you study market trends and analyze the results of your campaigns. This data will help you develop future social media strategies for your brand.
Launched in 2015, iFluenz is one of the best influencer advertising platforms. The software is designed to connect brands and influencers for product marketing campaigns on Instagram. The software is designed for all types of brands, public relations, marketers, and communication agencies. This global platform also encourages influencers with at least 5,000 followers and a very enthusiastic audience on Instagram to use it.
To make the most of your influencer marketing strategy, you need to understand your audience. Socialbakers helps you understand the audience, which is beneficial for influencer marketing. The platform also offers solutions for defining effective content strategies, data-driven reporting, and social media management.
Thanks to NeoReach’s reliable marketing automation system, it is one of the easiest platforms to use. It offers excellent customization options. Moreover, you can choose from 40 filters to find what you need. The marketing platform also allows businesses to import their list of influencers. NeoReach has a custom pricing model.
Unmetric is a social media benchmarking platform that improves your social media strategy. This platform provides analytics solutions for various social media platforms. The platform also offers solutions for competitive analysis, planning, research, and reporting.
Are you tired of doing expensive and time-consuming research? Then SparkToro is the best solution. Scan millions of social and online profiles to find out what your audience is reading, listening, following, sharing, and watching online. You can also use this important audience research tool to determine the most important websites your brand needs to appear on. It can elicit the attention you want from your target audience.
Traackr is known for its outstanding features of the best influencer marketing platforms. Whether it’s finding relevant influencers, optimizing your budget, managing events, or protecting your brand. Traackr is extremely scalable and can meet all your needs. This incredible software helps brands connect with the real influencers that best fit their business. The software is effective after each campaign to analyze its impact on the business itself. The built-in analytics feature allows you to compare performance with your competitors by viewing charts and tables.
14. Tidal Labs
Tidal Labs offers great customization options to help businesses choose the right influencers. It can automate workflows and allows you to get more done in less time. It’s also easy to use and has great customer support.
This intuitive software can help brands find the most suitable influencers to boost their brand. Use innovative social media management tools to connect your brand with visitors through social media influencers on various platforms. Klear can be used by all types of brands, from small businesses to large organizations. Moreover, this smart tool is the smartest approach to promote a brand as it can predict its strengths or weaknesses before you create a campaign.
Grapevine was originally a marketing platform for YouTube influencers but also includes Facebook and Instagram influencers. It works by allowing the brand to send out briefings. These briefings are directed to influencers who can advertise. Brands and influencers can even discuss and negotiate prices. Once an influencer is selected, a contract is signed. Brands can view their performance through Grapevine’s integrated dashboard.
Wearisma claims to be one of the fastest-growing marketing platforms. It works with freelancers in around 50 countries and has the most technically advanced tools.
It provides transparency and builds trust between brands and influencers. The company uses smart automation and analytics along with manual efforts to generate highly profitable business. The platform is a leader in research and publishes timely reports on the changing influencer marketing scenarios.
Lefty is more than just an influencer marketing program. It is also a creative agency that helps businesses develop creative plans for outstanding advertising campaigns. They have more than 6 million influencers working with well-known brands like Uber, Hilton, and Airbnb. Lefty is responsible for all the hard work, such as drafting contracts and briefings.
Peg works primarily with YouTube and Instagram influencers around the world. The company has around 6,000 clients, including big brands like Google, Nestlé, Universal, and Uber. Unlike most platforms, Peg focuses on performance-based marketing rather than brand awareness activities. The platform has a custom pricing model, but you can try a free demo to understand how it works.
Factors to Consider When Choosing an Influencer Marketing Platform
- Here are some factors that can help you decide which influencer marketing platform fits your brand.
- The influencer marketing platform you choose must fit your brand’s needs.
- Before you decide on a platform that fits your budget, you should compare several platforms.
- We recommend you choose a trial version to see if the features are helpful or not.
- The influencer marketing platform you choose needs to provide more than just basic data.
We have experimented with several influencer marketing platforms on the internet. These are the 19 best influencer marketing platforms for influencers and brands. Each platform has its strengths and weaknesses. Therefore, when choosing one, take the time to test it out. This will help you better evaluate which platform is best for you.
Let us know what you think. Also, share your experiences with these platforms with us.