34 Leading Influencer Marketing Agencies in 2022

34 Leading Influencer Marketing Agencies in 2022

In the next 5 years, one billion people will identify as content creators. The way brands find creators and influencers has become a nuanced process to benefit both parties mutually. Keep reading for our list of 25 top influencer marketing agencies.

The rise of influencer marketing has consequently led to the rise of agencies offering content creation and management services specifically for influencer campaigns. By the end of 2022, influencer marketing is predicted to be a $15 billion industry with 66% of brands expected to increase their influencer marketing budgets in the next year.

What is an influencer marketing agency?

Influencer marketing agencies facilitate partnerships between brands and influencers (or content creators) to connect audiences with their products and/or services. These influencers often come with their own sizeable following, creative style, and built-in level of audience trust.

Types of influencer marketing agencies

There are a number of different types of influencer marketing agencies that can assist in specific areas of marketing depending on a brand’s needs. These agencies include:

Recruitment: finding and vetting influencers appropriate for your target brand audience 

Growth: provides data-driven performance marketing, media buying, and analyzing and reporting campaign results

Creative: assists with content creation and in-house production

Depending on your brand needs, you’ll need to work with an influencer marketing agency that provides the support and expertise needed to run a successful influencer campaign.

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Why work with an influencer marketing agency?

While some agencies choose to focus on specific channels or industries, top influencer marketing agencies should provide in-depth knowledge and experience across multiple social channels, areas of interest, and be able to work with brands and influencers of all sizes. Their job is to match brands and influencers in a more selective way in comparison to AI matching that some paid platforms provide. Many influencer marketing agencies have a roster of trusted influencers they work with and can provide expert analysis and assessment to reach a brand’s awareness or conversion goals.

We’ve rallied together a list of the top influencer marketing agencies in 2022:

  1. NoGood
  2. HireInfluence
  3. The Influencer Marketing Factory
  4. Obviously
  5. Kairos Media
  6. Carusele
  7. Open Influence
  8. IMA Agency
  9. Fanbytes
  10. Influence Nation
  11. NeoReach
  12. Leaders
  13. Socialfly
  14. Audiencly
  15. August United
  16. Sugarfree
  17. Social Studies
  18. GoFish Digital
  19. Sundae Collective
  20. Viral Nation
  21. Village Marketing
  22. Mediakix
  23. Billion Dollar Boy
  24. Zorka Agency
  25. The Motherhood
  26. ApexDrop
  27. Ubiquitous
  28. The Shelf
  29. Moburst
  30. MoreInfluence
  31. Hypefactory
  32. InBeat
  33. TopRank Marketing
  34. Team Epiphany

1. NoGood

NoGood Influencer Agency

Specializes in: SaaS, E-commerce, DTC, B2B 

Pricing: Inquire through website

Clients: Nike, Microsoft, P&G, Citi, Steer, Ghostery

NoGood designs and runs customized influencer campaigns that target communities authentically, driving revenue, and user growth. This influencer marketing agency specializes in helping startups of nearly every size, vertical, and business model grow by building services around insights and first-hand learnings. NoGood is connected with a vast network of influencers and knows what it takes to methodically help brands grow from one stage to the next holistically through influencer marketing. This team provides trackable and scalable insights that help any company walk away with a deeper understanding of what works and what’s next.

2. HireInfluence

HireInfluence logo

Specializes in: CPG, DTC

Pricing: $50,000 minimum

Clients include: McDonalds, Walmart, Payless, Southwest Airlines

Founded in 2011, HireInfluence has become an influencer marketing agency of choice for some of the world’s most prominent brands. Solely dedicated to influencer marketing, HireInfluence delivers fully-managed, intent-driven campaigns by providing creative talent sourcing and placement, paid media management solutions, a full production studio, and management of on-site brand promo and events. HireInfluence is a one-stop shop for end to end influencer campaigns.

3.The Influencer Marketing Factory

influencer_marketing_factory_logo

Specializes in: Music, Apps, Toys, eCommerce, Beauty

Pricing: $15K – $1M

Clients include: Google, Snap, Sony Music, Dunkin’, Universal Music, BudLight, Warner Music Group

The Influencer Marketing Factory is one of the top global influencer marketing agencies that help brands get in front of Gen Z & Millennials on TikTok, YouTube, and Instagram. Its team supports brands and companies sets KPIs, identifies the right influencers, works on creativity, manages contracts and deliverables, and takes care of reposting and digital ROI analysis.

4. Obviously

Obviously logo

Specializes in: CPG, E-Commerce, Fashion

Pricing: $25k – 100K 

Clients include: Sephora, Coca Cola, Saks Fifth Ave, Uniqlo

Obviously is a full-service influencer marketing agency that guides clients through every step of the process and tailors each campaign to brand needs. With a database of 400,000 influencers across several major channels, they can create innovative marketing packages of any size or complexity. They handle all aspects of the influencer marketing experience including communication, product shipment, and analysis.

5. Kairos Media

kairos-logo

Specializes in: Saas, CPG, E-Commerce

Pricing: Inquire through website

Clients include: Audible, HelloFresh, LG, Unilever, Pringles

Kairos Media has a team of innovators, storytellers, and social experts that create impactful, creative-led campaigns to deliver strong ROI for clients. Their award-winning team does social and digital planning, media buying, and audience analytics with their proprietary software, Kairos Insights. They target and activate sector-leading influencers who are guaranteed to produce results.

6. Carusele

carusele-logo

Specializes in: E-Commerce, CPG

Pricing: $20,000 minimum for a single campaign or $15,000 a month for a 3-month minimum

Clients include: Revlon, Tyson, Vera Bradley

Carusele is an influencer agency that provides either full-service program management or support services for in-house teams to connect brands and consumers through authentic content. Carusele understands the problem with most influencer marketing models is the lack of ability to generate and measure real business results, so their approach uses real-time data to optimize programs daily in an effort to generate the most efficient results. These programs provide competitive pay-per-click advertising and drive a measurable sales lift for clients.

7. Open Influence

openinfluence-logo

Specializes in: CPG, Financial and Insurance, Travel

Pricing: Inquire through website

Clients include: Kelloggs, Lincoln, Puma, Bose

Open Influence unlocks creative and strategic insights that elevate campaigns with best-in-class content, resulting in brand experiences that celebrate individual creativity. This team believes in real humans loving real humans. They produce contagious creativity that sticks with consumers long after they’ve scrolled away. They act as an extension of your team, ensuring that all parties remain aligned and are committed to the purpose. The also have their own

8. IMA Agency

ima agency logo

Specializes in: SaaS, E-Commerce, CPG 

Pricing: $50-$500K

Clients include: Samsung, Marshall, UnderArmour, Nivea

IMA Agency, formerly known as Fashiolista Agency, executes effective strategies based on brand DNA. They handpick the right influencers every time for conversion-led campaigns. With 10 years of experience, this team has developed countless campaigns over a variety of countries with hands-on execution, underpinned by in-depth reporting. They also can call their in-house production team and performance marketers when needed, as an added perk.

9. Fanbytes

Fanbytes logo

Specializes in: SaaS, CPG, DTC

Pricing: £3000 minimum spend

Clients include: BurgerKing, Benefit Cosmetics, Sony Music, Boohoo

Fanbytes has one priority and that is helping brands reach Gen Z audiences. The U.K. based agency utilizes their proprietary analytics platform to create end-to-end influencer marketing campaigns with an emphasis on actionable metrics including expected clicks, installs, and branded engagement. Fanbytes sticks to where where 13-25 year-olds congregate: TikTok, Snapchat, Instagram, and YouTube. Their two-pronged strategy of organic and paid social campaigns guarantees reach and engagement.

10. Influence Nation

influence nation agency logo

Specializes in: CPG

Pricing: Inquire through website

Clients include: Coty, Dean and Deluca, A&E, Walgreens

Influence Nation has a database of over 3,000 influencers across several consumer verticals and social platforms. These influencers are ready to create original, high-quality, appealing content to drive engagement for your brand in a relevant way with your target audience. Partnerships with Influencer Nation include brand storytelling, content syndication/amplification, consumer product reviews, marketing research, and consumer insights.

11. NeoReach

neoreach agency logo

Specializes in: SaaS, CPG, DTC, B2B

Pricing: $50-$500K

Clients include: Airbnb, Amazon, Draft Kings, Blue Apron

Data is at the heart of everything NeoReach does including developing an algorithm that has created a database of over 3 million influencers and a new method for calculating ROI which they call Influencer Media Value (IMV). This metric is specific to influencer campaigns and sponsored posts and is better suited to large companies that also regularly spend money on traditional print and broadcast advertising channels.

12. Leaders

leaders agency logo

Specializes in: CPG, B2B

Pricing: Inquire through website

Clients include: Clinique, Fiat, Venus, Mediacom

Leaders have 10+ years of experience. The agency has driven 1200+ campaigns utilizing a data-driven approach and creative strategies to find top influencers, drive social engagement, and make a positive ROI impact. The team’s ambassador model leverages what they call “the hippest people,”  who are authentic, credible, and mostly, have a loyal community of followers to build buzz for your brand. 

 13. Socialfly

socialfly-logo

Specializes in: CPG, E-Commerce

Pricing: Inquire through website

Clients include: Il Makiage, 20th Century Fox, Georgia Pacific, HGTV

Socialfly is a full-service social media marketing agency that is women owned and operated. Socialfly specializes in full campaign strategy and management with an extensive database of social influencers to boost brand presence. They manage media planning, growth hacking, and analytics so that your brand can focus on the results.

14. Audiencly

audiencly logo

Specializes in: SaaS

Pricing: Inquire through website

Clients include: Google, Facebook, Amazon, Wix

Audiencly makes influencer marketing easily accessible to any company, developing successful influencer campaigns through extensive analysis. Their influencer management process includes sponsoring, channel management, creative, event management, and product distribution. Their portfolio of popular and well-known influencers produce daily content on platforms like Youtube, Twitch, and Instagram to grow your brand’s reach.

15. August United

august-logo

Specializes in: CPG, SaaS

Clients include: Microsoft, PetSmart, Dial, Renuzit

Pricing: Inquire through website

August United is a full-service influencer agency providing an array of services including strategy, activation, network development, and content creation. This team believes in the sea of sameness. Influencers can create a ripple effect to an endless variety of communities. Their pairing of thumb-stopping social media strategy, with agile execution, has led to success for dozens of clients. 

16. Sugarfree

sugarfree-logo

Specializes in: CPG, E-Commerce, SaaS

Pricing: $50-$500K

Clients include: Gillette, TikTok, Airbnb

Sugarfree ensures proactive, real-time communication while creating authentic, data-driven campaigns. This includes content creation, strategy direction, influencer recruitment, contracting, and reporting. The team is a diverse group of marketing professionals, social media gurus, talented creators, and data analysts, all working together to create a seamless experience. Their authentic campaigns get to the heart and soul of your brand story. 

17. Social Studies 

Social Studies Agency Logo

 

Specializes in: CPG, E-Commerce

Pricing: Inquire through website

Clients include: Birchbox, Panera, Nutrafol, Klarna

Social Studies was named the fastest-growing influencer agency by AdWeek. Their discover-amplify-authenticate method connects innovative brands with ideal talent, manages campaign strategy, and draws measurable insights, which allow brands to rinse and repeat. Their blog is an added bonus for staying up to date with the latest influencer trends.

18. Go Fish Digital

gofish-logo

Specializes in: SaaS

Pricing: Inquire through website

Clients include: Symantec, Survey Monkey, Zendesk, Geico

Go Fish promises to increase brand awareness and engagement by forming and growing ongoing relationships with influencers across a variety of niches.  Along with influencer marketing, this team specializes in SEO, online reputation management, conversion rate optimization, for both local and national businesses. 

19. Sundae Collective

sundae-logo

Specializes in: SaaS, CPG, DTC

Pricing: Inquire through website

Clients include: LG, Allstate, Birchbox, Regis

Sundae Collective provides a mix of brand stewardship, creativity, and performance to deliver on brand goals with real-time content and media optimization. Borne out of cultural powerhouse 72andSunny, Sundae is reinventing the agency model to deliver real-time content and media optimization through performance marketing, paired with the strategy and service of a creative agency.

20. Viral Nation

viralnation-logo

Specializes in: Saas, CPG

Pricing: $25-$500K

Clients include: Calm, Crayola, BudLight, FaceMoji

Viral Nation helps both influencers develop their business, and maintains relationships with a collection of companies and brands to secure ideal partnerships for every social campaign. Their award-winning, full-service campaigns go beyond the post, with paid boosting, whitelisting, retargeting, and experiential capabilities. 

21. Village Marketing

village-logo

Specializes in: CPG, Fashion, SaaS

Pricing: Inquire through website

Clients include: M. Gemi, Minibar, Squarespace, Equinox

Village Marketing concepts campaigns and matches the most influential social media personalities to the right brands to create content that feels human. Their collective guides the entire creative process with community dialogue in mind. From content production to influencer events, the all-women team connects offline experiences to online communities.

22. Mediakix

Mediakix logo

Specializes in: B2C, E-commerce, DTC

Pricing: $25,000+

Clients: Facebook, LG, Blue Apron

Mediakix was founded in 2011 and is one of the very first agencies involved in influencer marketing. They have a young, creative, and vibrant team that is determined to connect brands, of all sizes and industries, with highly touted social media influencers. Mediakix has run influencer marketing campaigns for some of the biggest brands in the world and was recognized by inc 5000 as one of the fastest-growing companies in the industry. 

23.Billion Dollar Boy

billiondollarboy

Specializes in: B2C, E-commerce, DTC

Pricing: Inquire through website

Clients: Pepsico, BMW, Bose 

Billion Dollar Boy is a unique creative agency that has over 50+ employees and works across London, New York, and New Orleans. The agency has worked with some of the premier brands in categories including beauty, fashion, retail, lifestyle, consumer goods, food and beverage, and automotive. Their work has reached 38 countries, and the company believes in diversity and inclusivity in influencer marketing. 

24. Zorka Agency

Zorka Agency Logo

Specializes in: E-commerce, DTC

Pricing: Inquire through the website

Clients: Uber, Ali Express, WeWork 

Founded in 2014, Zorka.Mobi combines creative influencer marketing with performance marketing to create innovative advertising campaigns on the biggest social media platforms like YouTube, TikTok, Snapchat, and Facebook. The company has a strong client base with some of the fastest-growing and private companies in the world. Zorka.Mobi excels in creating content and influencer campaigns that are fun, exclusive, and scalable.

25. The Motherhood

motherhood

Specializes in: B2C, E-Commerce

Pricing: Inquire through the website

Clients: Amazon, Walmart, Neutrogena

The Motherhood agency has been around for more than a decade and is one of the earliest agencies to implement influencer marketing. This influencer marketing agency delivers exceptional work. The agency connects brands with their most important audiences through strong influencer campaigns. The campaigns are smart, fresh, and strategically positioned to reach the most people and drive engagement.

26. ApexDrop

Specializes in: Influencer Marketing, Photography, Brand Management

Pricing: Inquire through website

Clients: Constellation Brands, Swiffer, Liingo Eyewear, Swiss Gear, Claire’s, Pact, Foster Grant

With the purpose of inspiring millions with micro-influencers, ApexDrop is a growth marketing firm that develops and offers top-tier marketing services for its partnering brands. Built by a group of passionate marketers, the agency understands the need for community-building around a brand. ApexDrop will help you build the most influential communities for your brands and take them to new heights with authenticity at its core.  

27. Ubiquitous

Specializes in: TikTok Marketing, Social Media Marketing, Influencer Marketing

Pricing: Inquire through website

Clients: Lyft, Disney, Netflix, Amazon, Aerie, Adobe, American Eagle

A group of marketing executives, social media pros, developers, and influencers, Ubiquitous is a full-service influencer marketing agency that improves its clients’ social media presence through creator-led organic content. Using predictive analytics and machine learning through their unique strategy, the agency solves any influencer marketing challenges. Whether it’s brand awareness or developing an incredible growth strategy, Ubiquitous will be there for you. 

28. The Shelf

Specializes in: Strategy & Planning, Optimization, Relationship Building

Pricing: Inquire through website

Clients: Simon, Neutrogena, Hanes, Kidz Bop, EOS, Pepsi, Walmart, Brilli

Solving critical business goals for their customers including those of reaching target audiences and achieving conversions, The Shelf is a full-funnel influencer marketing agency pioneering in data-driven influencer marketing. By creating authentic and relatable stories through their choice of influencers, the agency helps its customers reach their targeted audiences. The Shelf differentiates itself from its competitors through its innovative technology that discovers and indexes millions of influencers for campaign success.

29. Moburst

Specializes in: Mobile Strategy, Design & Development, Video Production

Pricing: Inquire through website

Clients: eBay, Google, Samsung, Dunkin’, Uber, Pfizer, NYFW, Nielsen, Reddit 

Moburst is a mobile-first marketing agency that will go deeper than any other agency to ensure its clients meet their brand awareness goals by leveraging the power of brand ambassadors. To make sure your voices are heard by the right audience, the agency will find the right influencers for your campaign through a comprehensive analysis of their follower base and engagement rates. Let Moburst take your brand to the next level by engaging with the right influencers to achieve your growth goals. 

30. MoreInfluence

Specializes in: Influencer Marketing 

Clients: N/A

Pricing: Inquire through website

Helping brands connect with their audiences through influencer marketing and achieve ground-breaking results, MoreInfluence is no ordinary influencer marketing agency. Bringing over 35 years of experience in marketing and advertising, the agency’s mission is to help companies connect with authentic creators that align with their brand’s values and goals. MoreInfluence executes its strategy with creativity, thoroughness, and precision, all with the goal of helping its clients reach their target audiences effectively.

31. Hypefactory

Specializes in: Target Audience Search, Influencers, Fraud detection 

Clients: N/A

Pricing: N/A

At the nexus of creativity and technology, HypeFactory operates. They are a one-stop influencer marketing company that meets any advertising objectives. To find the finest influencers for their clients, the agency developed the HypeAuditor tool. Additionally, they choose from millions of influencers using cutting-edge artificial intelligence technologies to identify the perfect match for business goals. HypeFactory employs thorough and precise data to locate the influencers most appropriate for any marketing initiative. They track several different metrics, including channel and audience quality scores. Before executing their intended course of action, they use a wide range of unusual factors to choose the appropriate audience.

32. InBeat

Specializes in: Target Audience Search, Influencers, Fraud detection  Content creation, UGC marketing, influencer marketing, paid to advertise

Clients: New Balance, Prose, Disney, Nissan

 Pricing: $10,000+

They assist well-known international businesses like New Balance, Nordstrom, and Disney in achieving their business objectives by working with more than 25,000 micro-influencers on TikTok, YouTube, and Instagram. Brands will be able to benefit from their extensive network of influencers as well as their internal social media expertise and technology. One of the major advantages of working with inBeat is that any campaign will be given an internal creative director. They can develop a distinctive angle that will highlight the brand and content.

33. TopRank Marketing

Specializes in: Target Audience Search, Influencers, Fraud detection  marketing, internet marketing, search engine optimization, social media, content marketing, blogging, email marketing, search marketing, email marketing

Clients: N/A

Pricing: N/A

TopRank Marketing was founded in 2001 and it is a digital marketing agency that focuses primarily on B2B businesses, while they also work with B2C businesses. They serve Fortune 50 companies as well as financed start-ups. Their marketing strategy is what they refer to as the Optimize 360 Model, which is essentially Attract, Engage, and Convert. They divide their digital marketing offerings into the following subcategories: website analytics and conversion optimization, social media marketing, influencer marketing, search engine optimization, and content marketing.

34. Team Epiphany

Specializes in: Marketing, Influencer Marketing, Social Media, Public Relations, Event Production, Talent Procurement, Brand Strategy, and Creative Services

Clients: Moet & Chandon, Heineken, Cadillac, HPNOTIQ, Nike, Hennessy, JBL, HBO, and Tanqueray

Pricing: $5,000+

The first impression of Team Epiphany’s work is undoubtedly eye-catching thanks to their website. In its ten years of business, the New York and Portland-based company has been able to land quite a few well-known clientele. Moet & Chandon, Heineken, Cadillac, HPNOTIQ, Nike, Hennessy, JBL, HBO, and Tanqueray are a few of these. According to them, they are focused on magnifying influence and utilizing the networks that generate it. They represent themselves as developing specialist marketing that is ready for mass adoption. They concentrate on creative services, brand strategy, experiential marketing (such as pop-up shops and special events), social media, influencer engagement, and public relations.


Maura Grace
Maura is a social media manager with diverse industry experience specifically rooted in the arts for some of New York’s most well-known theaters, top jazz musicians, arts management agencies, music and theatre non-profit organizations as well as luxury retail and private education.


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