Performance marketing has disrupted the current digital ad space. It’s no longer a buzzword, it has been the reality we are living. Finding a performance marketing agency partner is no easy job. There are many variables that go into making such a decision.
Having a thorough understanding of performance marketing, media attribution, modern performance strategies, and your business goals is essential for a successful team.
Although many of the performance tactics, channels, and practices look familiar (e.g. SEM, PPC), the overall methodology and technology needed to be effective can differ.
What is performance marketing?
Performance marketing is a type of online advertising that can be measured and evaluated in real-time, and affiliates or partners are paid based on performance.
Businesses evaluate and pay for ads based on the outcome, whether it’s user growth or revenue. Those who choose to pursue this type of marketing have the ability to track and measure their ads back to the dollar. This leads to higher ROI, lower risk, and faster execution.
What is a performance marketing agency?
A performance marketing agency is a specialized agency that focuses on implementing a performance marketing strategy, which involves utilizing various pay-per-action digital marketing channels. These agencies possess the expertise to employ analytics tools to monitor and report on the outcomes of their campaigns. Some prominent performance marketing channels include native advertising, search engine marketing, social media marketing, affiliate marketing, display advertising, and Amazon advertising.
By incorporating a wide range of digital marketing strategies, such agencies aim to optimize conversion rates and achieve marketing goals. They play a crucial role in developing an effective online marketing strategy and enhancing overall digital marketing efforts. With their proficiency in targeting the right audience and employing data-driven techniques, performance marketing agencies are invaluable for businesses seeking to maximize their digital marketing success.
Top 40 Performance Marketing Agencies in 2024:
- NoGood
- Papertoaster
- Traktor
- GoTo Marketers
- WebFX
- Kobe Digital
- Lockhern Digital
- Ignite Visibility
- Right Side Up
- Disruptive Advertising
- PBJ Marketing
- Path Interactive
- Seven Atoms
- Level Up Digital
- Best PPC Marketing
- Jumpfly
- Straight North
- Circus PPC Agency
- Directive
- WebMechanix
- SocialSEO
- Thrive Internet Marketing Agency
- SEO Brand
- Top Spot Internet Marketing
- Growthcurve
- SkyDiamond Elite
- Obility
- AdQuantum
- DMi Partners
- MuteSix
- AdParlor
- Sparxoo
- Moburst
- iCrossing
- Brenton Way
- Bamboo
- Wpromote
- Power
- Croud
- InnoVision
1. NoGood
Description: NoGood is one of the most reputable performance marketing agencies in the US. They are the pioneers of the performance branding and performance creative methodology, which combines the science of performance and the art of creative under one roof. They were voted one of the leading performance marketing and growth agencies in the US by the TechCrunch community.
Some of their notable clients include TikTok, Nike & P&G, among many others. NoGood was founded by proven growth leads, engineers, and data specialists from Silicon Valley and New York City. Looking at their roster of clients and case studies, it’s fair to say that NoGood has saved millions of dollars for their clients. They also seem to work with startups. Some of their startup clients include Ghostery, Invisibly, JVN, and Aimi.
You can see some case studies and examples of NoGood’s work on their results page.
Offices: New York City, Los Angeles, Miami
Year Founded: 2017
Team Size: 50+
Services: Performance Marketing, Paid Social, Paid Search, Creative Studio
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, Crypto
Case Studies: Invisibly, Bytedance, Rivet, Merlin, Iovera, Exparel, Steer, Fratelli, Ghostery, Ventract, Southern Marsh,
2. Papertoaster
Description: Papertoaster’s distinctive approach, which combines valuable insights, tactics, and custom strategies, has been instrumental in fostering the growth of businesses. The company possesses a strong skill set in various areas, such as branding, design, fundraising, and networking. With an experienced team of performance marketers, data scientists, and engineers, Papertoaster is fully devoted to assisting businesses in achieving exponential growth and expansion.
Office Location: Singapore
Year Founded: 2012
Team Size: 4-9
Services: Growth Hacking, SME, Influencer Marketing
Industries Served: Education, Healthcare, Consumer
Case Study: N/A
3. Traktor
Description: Traktor is a performance marketing agency that specializes in all major marketing channels. Their approach is tailored to the specific requirements of each client, and they assist them in identifying and prioritizing the areas that are most likely to yield optimal outcomes. Traktor considers marketing to be a scientific discipline and thus employs the most effective techniques to drive business growth.
Offices: San Paulo
Year Founded: 2018
Team Size: 12+
Services: Performance Marketing, SEM, Conversion Rate Optimization
Industries Served: eCommerce, SaaS
Case Study: Café America
4. GoTo Marketers
Description: Established in 2011, GoTo Marketers is a results-driven agency that is committed to fulfilling diverse marketing objectives. The agency takes the initiative to comprehend the driving force behind your business and implements strategies to produce desirable outcomes. As a full-service digital marketing agency, GoTo Marketers specializes in all major digital channels, encompassing lead generation, PPC, Search Engine Optimization, and social media.
Office Location: Ontario
Year Founded: 2011
Team Size: 10+
Services: Marketing Automation, SEO, Lead Generation
Industries Served: SaaS
Case Study: N/A
5. WebFX
Description: WebFX, a comprehensive digital marketing agency, offers results-driven solutions by utilizing customized strategies and emphasizing ROI. Over the years, the agency has facilitated business growth for numerous organizations through various marketing channels, such as SEO, PPC management, and lead generation. With an unparalleled client retention rate of over 90%, WebFX remains at the forefront of performance marketing agencies.
Office Location: Harrisburg, PA
Year Founded: 1996
Team Size: 300+
Services: Social Media Marketing, Website Development, Search Engine Optimization
Industries Served: eCommerce
Case Study: Reynolds
6. Kobe Digital
Description: Kobe Digital is a performance-driven agency that prioritizes its clients’ profitability. The agency specializes in comprehending the millennial generation and assists clients in effectively engaging with this specific target demographic. Kobe Digital employs performance marketing techniques and harnesses data to optimize client ROI by enhancing targeted digital marketing campaigns and ad spending.
Office Location: Los Angeles, CA
Year Founded: 2016
Team Size: 20+
Services: Digital Marketing, SEM, Web Design
Industries Served: Consumer Tech, Education
Case Study: Leica Camera AG
7. Lockhern Digital
Description: Lockhern Digital recognizes that hiring an agency can be both expensive and uncertain. However, the agency adopts a distinctive approach by functioning as a client partner instead of a conventional agency. Lockhern Digital prioritizes collaboration, believing that both parties can achieve greater success by investing their efforts. The agency expertly handles all aspects of Search Engine Marketing for its clients, encompassing Google and Bing ads management, Google shopping, programmatic, remarketing, YouTube, and Amazon search.
Office Location: Jersey City, NJ
Year Founded: 2019
Team Size: 10+
Services: SEM, Paid Search, Paid Social
Industries Served: Consumer, Food & Beverage
Case Study: SuperBreakers
8. Ignite Visibility
Description: Ignite Visibility is widely recognized as one of the premier agencies in SEO, paid media, and CRO. The agency places significant emphasis on customer satisfaction and strives to establish enduring relationships with its clients. By remaining committed to this value, Ignite Visibility has consistently delivered exceptional performance marketing outcomes for over 150 clients, including high-profile ones such as Tony Robbins and Forbes.
Office Location: San Diego, CA
Year Founded: 2012
Team Size: 110+
Services: SEO, Social Media Marketing, Paid Media
Industries Served: Consumer, Healthcare, eCommerce, Education
Case Study: Home Rental Service Provider
9. Right Side Up
Description: Right Side Up is a versatile agency with proficiency in a range of digital marketing services and offline marketing services, such as paid ads, conversion optimization, podcast advertising, SEO, and more. The agency’s team of skilled performance marketers adeptly integrates with businesses of all scales and facilitates remarkable growth for these organizations. Right Side Up strongly subscribes to the notion that exceptional marketers and teams are the key to achieving outstanding performance.
Office Location: Austin, TX
Year Founded: 2016
Team Size: 60+
Services: Marketing Strategy, CRO, Product Marketing
Industries Served: eCommerce, SaaS
Case Study: N/A
10. Disruptive Advertising
Description: Adopting a results-driven approach, this agency maintains that consistent attainment of goals and objectives is pivotal to forging strong client relationships. Disruptive specializes in three critical domains: Google and Facebook ads, analytics, and site experience.
Office Location: Lindon, UT
Year Founded: 2012
Team Size: 140+
Services: Paid Search Advertising, CRO, Retargeting Campaigns
Industries Served: eCommerce, Education, B2B
Case Study: Findlay Roofing
11. PBJ Marketing
Description: PBJ Marketing places great importance on providing customized services. The agency’s teams are decentralized to furnish organizations with a one-to-one experience and deliver optimal outcomes. Before commencing negotiations with clients, PBJ Marketing conducts a comprehensive analysis of the industry and business objectives to assess their capacity to meet the desired goals. The agency leverages a blend of analytics, performance marketing, and audience-centric strategies as the cornerstone of its range of services. Furthermore, PBJ Marketing backs up its key services with concrete evidence for its clients.
Office Location: Washington, DC
Year Founded: 2012
Team Size: 20+
Services: Web Design & Development, SEO, SEM
Industries Served: B2B, Education, Food & Beverage
Case Study: Yale Medicine
12. Amsive Digital
Description: Amsive Digital (formerly Path Interactive) offers a distinct approach to performance marketing by harnessing in-depth media expertise in both traditional and digital domains. The agency forges long-standing relationships with its clients and adopts a comprehensive approach to media campaigns, strategy, and solutions.
Office Location: New York, NY
Year Founded: 2005
Team Size: 100+
Services: Digital Marketing, SEM, Data Management
Industries Served: SaaS, eCommerce, B2B
Case Study: Clover Health
13. Seven Atoms
Description: Seven Atoms recognizes the highly competitive nature of performance marketing and stresses the importance of providing a tailor-made process or framework to achieve success. The agency’s solutions have consistently yielded positive outcomes for companies spanning diverse industries, including Technology, SaaS, B2B Services, and Consumer eCommerce.
Office Location: Dublin, CA
Year Founded: 2013
Team Size: 10+
Services: Inbound Marketing Services, Content Marketing, SEM
Industries Served: eCommerce, SaaS
Case Study: Cyber Security Saas Company
14. Level Up Digital
Description: Level Up Digital offers comprehensive performance marketing services through its growth-driven methodology, which encompasses research, implementation, testing, and efficient campaign management. One of their clients, IdeaScale, experienced a remarkable top-line lead growth of over 10% attributed to this agency’s performance marketing efforts.
Office Location: Truckee, CA
Year Founded: 2017
Team Size: 10+
Services: PPC Marketing, Paid Search Marketing, SEM
Industries Served: SaaS, eCommerce
Case Study: Quimbee
15. Best PPC Marketing
Description: While Best PPC primarily works with mid-size businesses, it possesses the experience and expertise to cater to organizations of any scale. Despite being a smaller agency, Best PPC has a team of skilled consultants specializing in data analysis and performance marketing, adept at optimizing for maximum ROI, total revenue, and lead generation.
Office Location: N/A
Year Founded: 2012
Team Size: 10+
Services: PPC Consulting : Google,Bing, FB
Industries Served: N/A
Case Study: N/A
16. JumpFly
Description: JumpFly is a specialized PPC management agency that has been providing top-notch services for the past 15 years. Unlike other agencies that try to cover many areas, JumpFly stays true to their expertise and focuses solely on PPC management, creating a transparent and trustworthy relationship with their clients. Their team consists of a small but dedicated group of 35 experts who are committed to helping businesses achieve the highest return on their PPC investment.
Office Location: Elgin, IL
Year Founded: 2003
Team Size: 60+
Services: SEO Management, Google Ads, Digital Marketing Solutions
Industries Served: Education, Consumer, Healthcare
Case Study: Battery Mart
17. Straight North
Description: Straight North has been dedicated to improving business visibility, organic search engine optimization, and lead generation since 1997. Over the years, they have successfully validated over a million leads and tailored a range of performance marketing solutions to drive growth for businesses. Their client base spans various industries, including aviation, education, finance, and industrial sectors.
Office Location: Downers Grove, IL
Year Founded: 1997
Team Size: 90+
Services: SEO, CRO, Email Marketing
Industries Served: Education, eCommerce, SaaS
Case Study: Premiere Works
18. Circus PPC Agency
Description: Circus PPC has a team of specialized PPC experts who are committed to achieving success for their clients. The agency’s core focus lies in display ads, Facebook ads, search ads, and various other performance marketing solutions. Their direct PPC expertise allows them to develop customized strategies for each client, ensuring they meet their key objectives.
Office Location: Leeds, West Yorkshire
Year Founded: 2009
Team Size: 10+
Services: PPC , eCommerce, CPC
Industries Served: Retail, B2B, Healthcare
Case Study: Kiddies Kingdom
19. Directive
Description: Directive is a performance marketing agency that specializes in providing services to B2B and enterprise businesses. The agency has helped clients achieve impressive results such as 80% more leads, 100% more traffic, and more. Their success stems from their swift execution, effective communication, detailed analytics, and a team of dedicated experts.
Office Location: Irvine, CA
Year Founded: 2014
Team Size: 50+
Services: SEO, PPC, Social Media Marketing
Industries Served: SaaS
Case Study: Matillion
20. WebMechanix
Description: WebMechanix focuses on delivering meaningful business value and understands that results are key. They provide unique performance marketing tactics and use meaningful metrics to help organizations achieve their goals. Whether it’s creating monthly incremental wins or exceeding client expectations for lasting business impact, the agency is committed to pushing the needle and delivering results for their clients.
Office Location: Columbia, MD
Year Founded: 2009
Team Size: 60+
Services: SEO, Social Media Marketing, CRO
Industries Served: SaaS, Healthcare
Case Study: Nonprofit
21. SocialSEO
Description: SocialSEO offers a comprehensive approach to performance marketing, leveraging their knowledge of the ever-evolving digital landscape to deliver immediate results. Their expertise spans across diverse industries, such as environmental, manufacturing, healthcare, and more, helping clients to boost their visibility, expand their customer base, and drive sales.
Office Location: Colorado Springs, CO
Year Founded: 1996
Team Size: 100+
Services: Social Media Management, SEM/PPC, SEO
Industries Served: Consumer, Automotive
Case Study: Hospitality Marketing
22. Thrive Internet Marketing Agency
Description: By leveraging performance marketing and providing exceptional customer service, Thrive has delivered exceptional client results, such as increasing traffic by over 500%. They view themselves as an extension of their clients’ team, building personal and professional relationships with them to establish a strong foundation for their businesses.
Office Location: Dallas, TX
Year Founded: 2004
Team Size: 130+
Services: Web Design, SEO, Social Media Marketing
Industries Served: Retail, Healthcare, B2B
Case Study: Coach Specialists of Texas
23. SEO Brand
Description: SEO Brand utilizes its expertise in the customer lifecycle to provide targeted solutions that help businesses grow. With a focus on both B2B and B2C clients across various industries, the agency employs digital channels, performance marketing, and SEO techniques to drive the right traffic to their clients’ websites. By understanding their clients’ business models, SEO Brand delivers effective strategies that improve the bottom line.
Office Location: Boca Raton, FL
Year Founded: 2004
Team Size: 30+
Services: SEO Strategies, SEM/PPC, Web Design & Development
Industries Served: Healthcare, Consumer
Case Study: United States of America Department of State
24. Top Spot Internet Marketing
Description: As an agency, Top Spot specializes in B2B and industrial manufacturing companies. To help companies in this space succeed, the agency values transparency, accountability, consistency, and delivering results. Services include web services and performance marketing.
Office Location: Houston, TX
Year Founded: 2003
Team Size: 130+
Services: Industrial Internet Marketing, SEO, PPC
Industries Served: B2B
Case Study: Website Design Portfolio
25. Growthcurve
Description: Tinuiti, previously known as CPC strategy, specializes in performance marketing for digital channels such as Google, Facebook, and Amazon, with a focus on retail search. Its key goal is to deliver efficiency to clients by ensuring a positive return on ad spend and a steady increase in sales. The agency boasts an impressive client list that includes well-known brands like Sears, Payless, and Bowflex.
Office Location: London and New York, NY
Year Founded: 2017
Team Size: 10
Services: PPC, CRO, Creative Strategy
Industries Served: FinTech, SaaS, Consumer
Case Study: Coinbase
26. SkyDiamond Elite
Description: SkyDiamond Elite specializes in providing performance marketing services to luxury fashion and e-commerce brands. Their team has an in-depth understanding of this unique market and delivers customized solutions that help brands stand out. The agency’s ability to craft a compelling narrative and execute effective digital campaigns has resulted in over $580 million in online revenue for their high-end clients.
Office Location: Austin, TX
Year Founded: 2007
Team Size: 10+
Services: Fashion & Luxury eCommerce, Customer Acquisition, eCommerce Optimization
Industries Served: eCommerce
Case Study: Portfolio
27. Obility
Description: Obility specializes in performance marketing services for B2B tech companies. With a focus on strategy and expertise specific to B2B marketing, the agency understands the nuances of longer sales cycles, multiple decision-makers, and other unique challenges. Obility is dedicated to helping B2B clients achieve hypergrowth and scale through customized digital effective campaigns.
Office Location: Portland, OR
Year Founded: 2011
Team Size: 50+
Services: Digital Marketing, SEO, SEM
Industries Served: B2B
Case Study: ActiveCampaign
28. AdQuantum
Description: AdQuantum is a performance marketing agency that specializes in driving additional revenue to digital marketing projects. Their focus is on helping mobile apps and websites acquire new users and reach new heights. Using a unique acquisition strategy, the agency scales top-performing, innovative approaches to help mobile brands achieve their performance goals. They achieve this by producing creatives and testing hypotheses to bring new paying users to the masses.
Office Location: Nicosia, Cyprus
Year Founded: 2015
Team Size: 51-200
Services: Creative Production, UA Testing, Reporting
Industries Served: SaaS
Case Studies: Easy Ten
29. DMi Partners
Description: DMi Partners is a digital marketing agency that prioritizes a collaborative, customer-centric approach to support the growth of their business partners. They place a high value on the interplay between creativity and data, and strive to generate tangible online business growth for their clients. Furthermore, they are so committed to achieving success for their clients that they tie their own profitability to their clients’ results.
Office Location: Philadelphia, USA
Year Founded: 2003
Team Size: 51-200
Services: Performance Marketing, Creative Services, SEO
Industries Served: Consumer, eCommerce
Case Studies: Reliefband
31. MuteSix
Description: MuteSix is a multi-award-winning performance marketing agency that has helped grow numerous iconic brands into industry leaders using full-funnel strategies. The agency’s data-driven, cross-channel approach combines targeted media buying, responsive creative, and cutting-edge data analysis to drive success for clients across various industries. With a performance-obsessed team, MuteSix is dedicated to creating value for direct-to-consumer (DTC) brands at every stage of the funnel.
Office Location: Culver City, California
Year Founded: 2014
Team Size: 201-500
Services: Facebook Ads, Growth Hacking, Paid Search
Industries Served: Consumer, SaaS, eCommerce
Case Studies: BlendJet
32. AdParlor
Description: AdParlor provides top-notch digital media, creative, and audit services for brands by leveraging technology, people, and experience to create effective digital media strategies. With access to high-quality connected data and a deep understanding of consumer insights, the agency builds strong brand affinity, increases website traffic, and drives revenue growth. AdParlor’s strategies are rooted in data, delivering scalable results with minimal media risk.
Office Location: Toronto, Ontario
Year Founded: 2008
Team Size: 11-50
Services: Media Buying & Execution, Agile Performance Marketing, In-Housing
Industries Served:
Case Studies: Beyond The Rack
33. Sparxoo
Description: Sparxoo is an integrated digital marketing agency that offers full-service solutions to its clients. With a passion for creativity and analytics, the agency leverages its expertise to drive strategic impact and accelerate growth for its clients. Sparxoo takes a unique approach to digital marketing, focusing on crafting better experiences through compelling storytelling. They firmly believe in the impact of strategic marketing growth and work towards achieving it. Plus, they enjoy the Florida sunshine while doing it.
Office Location: Tampa, FL
Year Founded: 2010
Team Size: 11-50
Services: Brand Management & Activation, Integrated Marketing, Web/Mobile Development
Industries Served: Consumer, SaaS
Case Studies: Portfolio
34. Moburst
Description: Founded in Israel in 2013, Moburst is a global mobile and digital marketing agency that helps businesses expand their operations. Some of the world’s biggest companies and startups, including Google, Samsung, Discovery, and Uber, have utilized Moburst’s mobile and digital strategy, product, creative, app store optimization (ASO), and media services to enhance their products and increase their key performance indicators (KPIs). The team’s mission is to develop innovative solutions that connect brands with highly targeted audiences and convert them into loyal customers. They tackle challenging mobile and digital issues, believing that a combination of original thinking, cutting-edge technology, and data leads to scalable performance.
Office Location: New York, NY
Year Founded: 2013
Team Size: 51 to 200 Employees
Services: Web, Mobile Design & Development, SEO, SEM
Industries Served: SaaS
Case Study: Samsung
35. iCrossing
Description: iCrossing, a division of Hearst, is a digital agency that creates brand stories and adaptable user interfaces that drive exceptional business results. As the only agency in the industry that is digitally native and owned by a media, entertainment, and content corporation, iCrossing leverages Hearst’s extensive data, premium content, and editorial expertise to provide performance-driven marketing solutions for large brands. The agency’s creative, technological, and media capabilities are powered by a team of 900 professionals across 19 offices globally, with its headquarters in New York. iCrossing has been recognized as a “Leader” in Gartner’s Magic Quadrant for global digital marketing agencies.
Office Location: New York, NY
Year Founded: 1998
Team Size: 501 to 1000 Employees
Services: User experience, SEO, SEM, performance media
Industries Served: Consumer
Case Study: Toyota
36. Brenton Way
Description: Brenton Way is a marketing agency that tailors marketing plans to meet the unique needs of your company. By leveraging technology, they streamline tasks to free up your time to focus on growth. They provide weekly meetings, 24/7 access to your marketing team, and monthly reports detailing the impact of your advertising campaigns. Additionally, their monthly retainers facilitate onboarding and enhance transparency throughout the campaign.
Office Location: Woodland Hills, CA
Year Founded: 2018
Team Size: 1 to 50 Employees
Services: SEO, PPC, Content Strategy, Lead Generation, Public Relations, Social Media, Conversion Optimization, Influencer Marketing
Industries Served: Consumer, eCommerce
Case Study: Tepe USA
37. Bamboo
Description: Bamboo is a startup focused on growth marketing, with offices in Seattle, San Francisco, and Los Angeles. Their team has managed over $500MM in advertising spend for clients like Headspace and The New York Times. They are an ideal partner for forward-thinking businesses looking to scale, offering expertise in paid search, paid social, creative, and technical areas, along with a collaborative “extension of the in-house team” approach. Bamboo’s goal is to become the leading advertising agency for the future, combining exceptional mobile and paid social knowledge with a client-centric mentality.
Office Location: Seattle, WA
Year Founded: 2014
Team Size: 51 to 200 Employees
Services: SEO, PPC, Content, Lead Generation, Public Relations, Social Media, Conversion Optimization, Influencer Marketing
Industries Served: SaaS
Case Study: All trails
37. Wpromote
Description: Wpromote was recognized as the leader in performance marketing by the Forrester Wave, a comprehensive evaluation of over 10 global performance marketing agencies in 2019. With several offices located throughout the United States, the agency has partnered with notable brands such as Adobe, Instacart, KitchenAid, and International Education Corporation to deliver exceptional marketing results.
Office Location: El Segundo, CA
Year Founded: 2019
Team Size: 40+ Employees
Services: SEO, PPC, Content, Lead Generation, Social Media, Conversion Optimization
Industries Served: SaaS, eCommerce
Case Study: Cinemark
38. Power
Description: Power specializes in 3 main areas, B2B, B2C, and Private Equity. They focus on understanding your target audience’s buying worries and focus on content that drives your solution as the user’s answers. They care about demand generation and the impact on customer experience. You can enjoy transparent reporting and working with business experts who help drive results.
Office Location: San Diego, CA
Year Founded: 2012
Team Size: 500-1,000
Services: TikTok, SEO, PR, Programmatic, PPC, Influencer Marketing
Industries Served: B2B, Consumer
Case Study: Good American
39. Croud
Description: Croud has a strong background in digital performance, having initially established as a paid search agency in 2011. Leveraging years of experience, Croud has earned recognition for delivering exceptional work for diverse global brands, each with distinct business objectives. Backed by our proficient in-house team and worldwide network of Croudies, we possess the necessary resources and know-how to generate sustainable outcomes for brands through intelligent data utilization and cutting-edge technology implementation.
Office Location: London
Year Founded: 2011
Team Size: 500+
Services: SEO, CRO, PPC
Industries Served: eCommerce, Retail, Healthcare
Case Study: Avon
40. InnoVision
Description: InnoVision has combined 15 years of professional real-world SEO experience, their team understands the importance of experience when it comes to your website and online presence. They have worked with a diverse range of clients, from local businesses to celebrity brands, bringing our wealth of experience to each project. InnoVisions’ expertise is in design, development, and marketing enables us to think innovatively and constantly come up with new ideas to help our clients maximize their marketing and advertising efforts.
Office Location: San Diego, CA
Year Founded: 2011
Team Size: 40
Services: SEO, SEM, Web Design, Social Media Marketing, Graphic Design
Industries Served: Travel, Consumer, B2B, Healthcare
Case Study: The Laser Center
Is performance marketing worth it?
Performance marketing can be a worthwhile strategy, but its suitability depends on individual circumstances. If you already have a strong digital presence and anticipate running ad campaigns in the future, it is definitely worth considering. To get started, establish a clear marketing goal, identify your target audience, and launch your campaign accordingly. Tracking your metrics closely is crucial, as continually testing different campaign elements and remaining vigilant against potential issues like click fraud.
While performance-based marketing offers its advantages, it is important not to lose sight of your long-term objectives. While focusing on short-term wins, it is easy to overlook the bigger picture. When engaging in performance marketing campaigns, it is recommended to work with performance agencies that offer a range of marketing services, including conversion rate optimization, to optimize your campaign’s effectiveness. By considering these factors, you can decide whether performance marketing is worth pursuing for your business.
How do I hire a performance marketing agency?
- Industry experience: An agency that can deliver for consumers or eCommerce is different from an agency that can deliver for Pharma. Pharma ads have rules, regulations, and strategies of their own that are separate from eCommerce.
- Performance creative capabilities: Today’s ad performance is more dependent on the creative itself. This is more so than the breakdown of the ads and media buying. The right agency needs to be able to produce performance-driven creative for both ads and landing pages.
- Analytics and attribution: If you run a digital ad perform, you probably know that attribution is a huge pain even in today’s world; with all the technology we have, attribution is still a challenge for most marketers. Choose the agency that has the experience and expertise to deliver on campaign and creative attribution and ideally provide you with a dashboard to monitor your ad performance.
It’s all about the people: One expert can make all the difference in a performance campaign. Agencies often talk the big talk and show their salespeople early on, but what matters are the experts that will be driving the account day to day. Make sure you meet and vet them properly.
Partner With NoGood
Businesses spend billions of dollars each year on marketing and advertising on a variety of platforms such as Google, Facebook, and Amazon, but until recently, measuring the success of these campaigns or ads has been difficult or virtually non-existent. Regardless of your industry or the size of your business, performance marketing will be an essential factor in unlocking success in the future.
Partnerships with performance marketing agencies can improve your ability to execute and implement a foolproof strategy. Gone are the days when companies spent money on ineffective and unmeasurable ads, and creative. With performance-based marketing, advertising dollars are executed and delivered to create the ultimate return on investment.
nice work, keep up the good work
excellent
Some of these agencies are not pure performance marketing players. Super helpful nonetheless. You can add a few more performance agencies from Europe to balance things out.
I appreciate the distinction between marketing vs performance agencies. I agree with Allen’s comment, some (not all) of these firms are not really doing performance the way it should. They use it as a buzz word because it sells.
Ok. This is useful. Didn’t know the difference between a performance agency and a regular ad agency. I guess a good ad agency that tracks revenue is also performance agency according to this list.
I appreciate the amount of effort that must have gone into creating this list and the in-depth information provided for each agency.