AEO Masterclass: AI Search Beyond SEO

Instructor
Mostafa Bermawy, CEO of NoGood and Goodie and AEO Course Instructor

Mostafa Elbermawy

CEO & Founder of NoGood and Goodie AI

Course Dates

November 18, 2026

November 19, 2026

Duration

2 sessions, 1.5 hours each

Cost

$499 USD

ENROLL ON MAVEN.COM

Lightning Lessons

By: Mostafa Elbermawy (CEO & Founder of Goodie AI and NoGood)

Build Your AI Search Strategy

With nearly 58% of searches ending with zero clicks & more users turning to ChatGPT & Gemini for answers, maintaining brand visibility in AI-driven search is now essential for organic success.

Date: Oct 7th 2026 Duration: 30 minutes
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Overview

Search, a primary traffic and growth driver for brands, is undergoing a major transformation. Currently, over 60% of searches result in “zero clicks”, never leaving the search results page.

The rapid advancement of LLMs like ChatGPT, Gemini, Claude, and Perplexity, along with evolution of voice assistants such as Alexa, Siri and Google Assistant, is shifting the paradigm from traditional search engines to more dynamic “answer engines”. These answer engines are shaping a new era of SEO and search marketing and for the first time it’s not dominated by Google. Though, this shift is accelerated by Google’s launch of AI Overview and OpenAI’s launch of SearchGPT, both zero-click experiences that signal the dawn of the AI Search era.

This is a unique opportunity for a brands to have a first mover advantage in the newly created digital shelves of AI search and LLMs.

Who is this for?

This course is for product practitioners, SEO professionals, growth leaders, and founders looking to stay ahead of the curve in the rapidly evolving search landscape and adapt their search strategies for the rise of answer engines and zero-click experiences.

Why enroll in this course?

  • Assess and mitigate the impact of AI search on your content and brand
  • Build your AI search strategy across LLMs and answer engines
  • Get our proprietary assessment sheets to measure the impact across your digital assets
  • Reaching high-intent audiences with interest in getting value out of their engagement online
  • Get our proven strategy framework that works across leading LLMs today
  • Augment your existing content & SEO strategy to continue to win in an AI search world!

What you will learn

Level up your AI search expertise

on answer engines like Google AI Overview and AI Mode, Claude, Perplexity, ChatGPT, and Gemini, plus voice assistants like Alexa, Siri, and Google Assistant.

Understand how AI Search works

and the key optimization variables and levers that drive visibility and growth.

Optimize & augment your current content

for AI search and future-proof your SEO strategy to avoid decline on organic sources and ensure continued growth.

Define & execute a new search strategy

that covers both conventional SEO as well as AI search surfaces, answer engines, and voice assistants.

Monitor & measure the impact

of newly deployed strategies and establish the cycles and motions of optimizations.

Course Outline

  • What is an Answer Engine and Evolution of Search Experience
  • Market Research on AEO
  • Factors Impacting Brand Visibility on Answer Engines

  • Future Proofing Content Strategy & Planning
  • Optimization Techniques for AI Overview and AI Mode
  • How to Measuring the Impact of AIO and AI Mode on your Brand’s Website Traffic

  • Importance of LLMs in the Current Search Landscape and its Impact on Organic Growth
  • Optimization techniques for LLMS (ChatGPT, Claude, Gemini, Perplexity, etc.)
  • Brand Visibility Audit framework for LLMs

  • How Social Media influences AI Search Results
  • Social Search meets GenAI

(Not to be covered in free course)

  • Top Categories Impacted by Voice Search
  • Audit your current SEO and Content Strategy for Voice Assistants
  • How to Optimize for Voice Search

(Not to be covered in free course)

Testimonial

This course helped me get in front of a search trend that is rapidly becoming the standard. Mostafa is knowledgeable and gave me actionable advice on how to gauge performance and think about content generation and production. I highly recommend this course for any digital marketing, search marketing professional, or anyone doing organic demand and lead gen. In fact, it’s a necessary course.
Gabriel McIntosh
Vice President, Digital Marketing at Suvoda LLC

Instructor

Mostafa Bermawy, CEO of NoGood and Goodie and AEO Course Instructor

Mostafa Elbermawy

Mostafa is the founder of NoGood, a leading performance and growth marketing agency in New York City. He is also a growth engineer at heart with years of experience in building growth teams and accelerating revenue growth for category leading startups and Fortune 500 brands including Microsoft, P&G, Amex and ByteDance. He started his career in search and has been passionate about it ever since.

About NoGood

NoGood.io is a leading growth marketing agency that specializes in helping brands achieve rapid, sustainable growth. Based in New York, NoGood works with brands across several industry verticals like tech and SaaS, e-commerce, healthcare, financial services, legal services, security services, marketing and media, environmental services etc.

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