ChatGPT in Marketing: Proven Strategies, Tools, and Prompts

ChatGPT in Marketing: Proven Strategies, Tools, and Prompts

How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 8 marketing tools that leverage GPT4.
Chat GPT in Marketing: Best Use Cases and GPT3 Tools

Artificial Intelligence (AI) has been utilized in marketing strategies in recent years and has grown more intelligent with every additional rendition. This prompts us to ask the question, how far will AI in marketing go and could it replace certain marketing roles or even entire teams in the near future? With the recent launch of Open AI’s ChatGPT this has been a very real concern at the forefront of every marketer’s mind over the last 2 months.

What is ChatGPT?

ChatGPT stands for “Chat Generated Pre-Trained Transformer” and is an AI chatbot that utilizes a natural language processing model called GPT-4 that was developed by OpenAI. A variety of industries, including marketing, have used it as a tool to improve and automate customer interactions and improve their overall customer experience. I have personally used ChatGPT as a content generator, meta description writer, keyword researcher, and even coder, but I have also had friends use the tool for things like product descriptions, website copy, and even event planning. 

Since the launch of ChatGPT in November 2022, the world hasn’t stopped talking about it. We have seen many use cases and ideas on how to use it but we haven’t seen enough comprehensive use cases of how we can leverage it in marketing. In this blog post, we will explore ChatGPT marketing use cases,  ChatGPT marketing prompts, tools and strategies that can be employed, and what the future of marketing looks like because of ChatGPT and other language models.

How To Use ChatGPT for Digital Marketing

ChatGPT and SEO: Keyword Research, Clusters, and Topic suggestions

1. Asking ChatGPT for Keyword Research

I have found many ways to utilize ChatGPT for SEO and one of the ways that it has helped me save the most time is through keyword research. One of the foundational elements of effective search engine optimization (SEO) is keyword research. ChatGPT can play a valuable role in this process by aiding in the identification of target keywords and understanding search intent. By leveraging ChatGPT’s natural language understanding capabilities, SEOs can gain insights into user search behavior, uncover relevant keywords, and optimize their content to align with user expectations.

Here are some prompts that you can utilize to conduct keyword research utilizing ChatGPT:

If you already know the main topic you would like to write about, then the following prompt can help you begin to develop an outline:

1. What are the most popular subtopics related to (main topic)?

In order to expand out each subtopic and develop talking points, then you can ask:

2. What are the most popular subtopics related to (subtopic)?

Now that you have an idea for your primary and secondary keywords, it’s important to develop semantically related keywords. Semantically related keywords are keywords that are conceptually linked to each other. By implementing semantically related keywords it can help improve the overall relevance and SEO of your content pieces. There are many different paid tools that can help you do this, like SEMRush, but this prompt can help you get started just utilizing ChatGPT:

3. If I am writing a blog on the primary keyword “_____” what semantically related keywords should I include?

Once completed, you will have a list of keywords that can help you begin writing an SEO optimized content piece. It’s important to use other SEO tools that give you accurate information on search volume and intent for these keywords to ensure that you’re going to receive the right amount of high quality traffic that you’re looking for.

2. Asking ChatGPT for Topic Clusters

Utilizing ChatGPT to help you create content clusters that can help you begin the process of creating an effective pillar page outline. To ask ChatGPT for content clusters say: “Organize the above keywords into content clusters.”

The first group, SEO agency related keywords, are all about the agency itself and what it does. The second group, Business related keywords, are about the specific industries or types of businesses that the agency works with. The third group, Services related keywords, are about the different services that the agency provides. The fourth group, Expertise related keywords, are about the expertise and level of knowledge the agency possesses.

This ideation is a perfect place to start if you’re attempting to build out or add a larger cluster strategy. Having these ideas out in front of you can help you identify connective elements between each subject which makes it easier to plan a cohesive plan moving forward. 

3. Asking ChatGPT for Topic Suggestions

Ask ChatGPT to generate a list of the most frequently asked questions related to your primary keyword that are relevant to your target audience. 

This will enable you to create quality content that can help you gain features in SERP results and provide the most value to your audience. These questions can be answered in a Frequently Asked Questions section on your website, individual blog content pieces, or even in social media marketing.

ChatGPT and Web Development: Debugging and Solving Tag Issues

1. Asking ChatGPT to Help You Debug Code

In this video by Front Dreams, they ask ChatGPT to help them debug their footer code. With a simple prompt of “Help me fix this:” and copy/pasting their slice of code, ChatGPT returned the fixed code in seconds with an explanation of what it changed. Watch how it was done, below!

ChatGPT and PPC: Writing ad copy, keyword research, and campaign structure

1. Writing ad copy

ChatGPT can be a great tool to help you write high-converting PPC headlines. In order to ask ChatGPT for a list of Google ad headlines ask this: “Write 5 high-converting headlines for a google ads campaign containing the keyword “seo agency” in 90 characters including spaces.”

It’s important to remember that ChatGPT is a generative pre-trained bot and only has access to its training data. So as more people use the platform, the better its responses will be, but until the AI is further developed it’s best to use it as an idea initiator rather than an idea generator. That means that these headlines can be used to give you a general direction for your own headline generation. 

2. Keyword research

Keyword research for paid ads can be done in a very similar way to keyword research for SEO. If you’re developing a ppc campaign you’re going to want to target keyword variations and synonyms in your campaign. A quick and easy way to build a keyword variation list is to use this ChatGPT prompt, “Create a list of keyword variations and synonyms for “keyword” for a ppc campaign.”

ChatGPT began to give me a list of over 50 different keyword variations. However, something I noticed is that there were a few duplicates. So although this is a quick and easy way to create a keyword list outline it will still require a set of human eyes to refine and decide which keywords are fully appropriate and applicable to their campaign.

3. Campaign structure

In my opinion, this was probably one of the most helpful and robust answers from ChatGPT. I gave ChatGPT a simple prompt of, “Create a ppc campaign structure for keyword “_____”. In return it delivered 3 different ad groups with focus keywords, supporting keywords, and headlines.It also went a step further and gave me suggested campaign settings. If you’re designing ppc campaigns for an unfamiliar product or you have minimal ppc experience then this can be a great tool to give you a place to start designing your first campaign.

ChatGPT for Marketing Content: Blog Post Outlines, Social Media Captions

1. Blog Post Outlines

Once you’ve completed your keyword research and know the questions your audience is frequently asking, then it’s time for content creation. Unsurprisingly, ChatGPT can help you with this too! Start with the following prompts:

 1. “Generate title ideas based on (topic)/(desired theme)”

Once you’ve chosen a title that fits your needs then you can request an outline for that title.

2. “Write a blog post outline for this title: (title)”

Your blog outline will have multiple sections. Then, you can ask it to provide a few paragraphs for each section individually.

3. “Write 2-3 paragraphs for each section above”

When you start to ask ChatGPT to write the blog you can also ask it to use certain tones of voice like persuasive or informational. You can even write in the voice of certain people or professions.

4. “ Write 2-3 paragraphs about point #2. Make it persuasive and in the voice of George R. R. Martin”

This blog outline will serve as a strong starting point for generating topic ideas and structure which can also save a lot of time in the idea conception phase. It’s important to never copy and paste what ChatGPT produces and always make sure at least a majority of your content in each piece is human written. Google is not going to reward you for content that’s unoriginal and doesn’t provide additional value than what’s already on the internet. So with any ChatGPT response, use it as a guide, not a crutch.

2. Social Media Captions

These ChatGPT prompts for social media marketing are a great time saving hack that can help you execute a month’s worth of content in seconds! I’ve used other AI caption writers like From my experience, one of the main differences between an AI copywriting tool like and Chat GPT is that it’s easier to write multiple captions at once utilizing ChatGPT. However, in my research for this article I found out that actually uses GPT-4 to help businesses generate marketing and sales copy!

So in order to leverage ChatGPT for social media caption copywriting use this prompt. “Create 30 social media captions for a _______ company.”

Some content marketers have even experimented with asking the bot to write their captions in specific tones to coordinate with their brand voice. Some examples of tones that you can ask ChatGPT to write in include funny, expertly, knowledgeable, and inspirational. By feeding the AI specifics about the brand, products, and more AI can create a targeted tagline or starting point for you and your social media management team to either implement right away or expand upon.

Chat GPT and Ad Copy: Optimize Your Existing Ad Copy

1. Optimize Your Existing Ad Copy

If you have existing ad copy that is not achieving your target CTR, then it’s possible that ChatGPT can help! The more specific you are with your requests the better the outputs are. This is why I decided to let ChatGPT know I was trying to increase my CTR and wanted headlines that were better than the original. See the conversation below:

Although the answers were great, I felt like they were too long to capture attention quickly and was afraid they might get cut off in a Facebook ad campaign. With ChatGPT you can ask it to build upon its previous answers so I asked it to shorten the headlines. 

Now I have 5 strong attention-grabbing headlines to inspire future ad copy! I like to think of ChatGPT as a creative side-kick. The AI tool does not always give perfect answers and sometimes the information can be outdated, however it’s a great tool to get creative juices flowing and form outlines. 

ChatGPT and Content Development: Writing Product Descriptions

1. Write Product Descriptions

The creators of ChatGPT, OpenAI, actually used the platform itself to generate product descriptions for its own website resulting in the company saving time and resources. If you have an eCommerce store with hundreds of products it can be extremely time consuming to write product descriptions. The good news is, ChatGPT can be integrated with Google Sheets and you can run a function that automatically writes hundreds of descriptions in seconds. I recently read an article by Elliott Davidson from Contrast explaining how to do this. 

Step 1) First, Navigate to Google Apps Script within Google Sheets (Go to Google Sheet → Extensions → App Script)
Step 2) Second, copy and paste the following code into your Google Apps Script Project


 * Generates text using OpenAI’s GPT-4 model

 * @param {string} prompt The prompt to feed to the GPT-4 model

 * @param {string} cell The cell to append to the prompt

 * @param {number} [maxWords=10] The maximum number of words to generate

 * @return {string} The generated text

 * @customfunction


function runOpenAI(prompt, cell, maxWords) {


maxTokens = 150

if (maxWords){maxTokens = maxWords * 0.75}

model = “text-davinci-003”

prompt = prompt+cell+”:”,

temperature= 0

 // Set up the request body with the given parameters

 const requestBody = {

 “model”: model,

 “prompt”: prompt,

 “temperature”: temperature,

 “max_tokens”: maxTokens



 // Set up the request options with the required headers

 const requestOptions = {

 “method”: “POST”,

 “headers”: {

 “Content-Type”: “application/json”,

 “Authorization”: “Bearer “+API_KEY


 “payload”: JSON.stringify(requestBody)


 // Send the request to the GPT-4 API endpoint for completions

 const response = UrlFetchApp.fetch(““, requestOptions);


 // Get the response body as a JSON object

 const responseBody = JSON.parse(response.getContentText());

 let answer= responseBody.choices[0].text

 // Return the generated text from the response

 return answer


Step 3) Once you have an OpenAI account, get your API key

1) Click on your name in the top-right corner

2) Click on view API Keys

3) Create new secret key

4) Copy the key

Step 4) Paste your key inside your Apps Script project, replacing the text “YOUR API KEY”
Step 5) Save your project and go back to your sheet
Step 6) Use this function – “=runOpenAI(“write a 100 word product description that is light hearted and funny”,F2)”

There you have it! Now you can easily begin writing hundreds of product descriptions in seconds. As always, make sure to review the output and adapt the answers as you see fit. 

Best Marketing Tools Using ChatGPT and GPT4:

Now that we’ve covered the best use cases for marketers to utilize ChatGPT, let’s cover some of the other ChatGPT and GPT4 tools that can help you leverage AI’s full potential for yourself and clients. Here’s a list of 8 of the best marketing tools that are using ChatGPT and GPT4:

  1. Merlin by Foyer 
  2. ChatGPT Chrome Extension
  3. Promptheus – Converse with ChatGPT Chrome Extension
  4. Copy.Ai
  5. Viable

1. Merlin by Foyer 

Merlin by Foyer allows you to access ChatGPT at the click of a button without having to leave your existing tab or window. Working on a Google Sheet and need a quick formula? Open Merlin, let it know what you would like to accomplish and within seconds you have a formula that solves the problem. Reading a long piece of content on a web page? Merlin can help you save time and give you key focus points simply by highlighting text and clicking command g (on mac).

2. ChatGPT Chrome Extension

The ChatGPT chrome extension also allows you to access ChatGPT from anywhere on the web for free. Their goal is to enable users to “Ask anything anywhere”. As someone who strongly dislikes having too many tabs open at once, this is a great tool. Using the ChatGPT chrome extension is like sitting in the same room as Google (if it was a person) and being able to ask unlimited questions whenever you want.

3. Promptheus – Converse with ChatGPT Chrome Extension

The Promptheus chrome extension allows you to access ChatGPT using your voice. It’s the closest you’ll probably get to having a real conversation with a computer. In the demo video for Promptheus the user verbally asks questions and ChatGPT writes answers in real time without missing a beat. 

4. Copy.Ai

Copy.Ai is an AI copywriting tool that is useful for crafting email marketing, blogs, and social media posts. Copy.Ai utilizes the GPT 3.5 technology behind ChatGPT. The founders of Copy.Ai started by creating simple GPT-4 powered apps and sharing them with their friends on Twitter. Copy.Ai was born when they realized that while they were developing these simple apps most of their time was being spent on writing the marketing copy. Their solution was a tagline generator which then became the present and robust Copy.Ai.

5. Viable

Viable is a self proclaimed “Experience Analysis Platform” that also leverages the power of GPT-3. Viable takes your customers’ feedback from various sources like Survey Monkey, Twitter, and Front and then creates automatic natural language reports. These reports distill all the feedback into the most important themes based on the urgency of language, customer tiers, churn risks, and more. I like to think of it as an automated customer service assistant.


Debuild is my personal favorite on this list because it allows people with little to no development experience to create the software they need with just a few simple prompts. It’s as simple as describing your app in plain English and selecting the use cases. Within seconds the AI will use GPT-4 technology to write your SQL code and help you assemble the visual interface. Debuild is still an evolving platform, but even in its bare bones form shows the power of GPT-3 technology beyond simple conversations and task execution. 

7. utilizes GPT-4 technology and your database of previous responses to craft personalized human-like responses to all your customer reviews. Replier.Ai connects to all major review platforms including; Google My Business, Yelp, Shopify, and even UberEats. A bonus feature of Replier.Ai is that it also creates post-ready social posts of your customers’ reviews and writes the captions so you can easily share customer reviews on social media platforms.

8. utilizes GPT-4 to create automated text suggestions for your headline, copy, and call to action on any web page so you can execute high-quality AB tests faster and easier. In addition to writing the copy for you, they also integrate seamlessly with your WordPress or Wix site with a Javascript snippet that’s less than 1KB. This ensures that running the tests won’t impact your site’s performance…music to my SEO brain. 

For a more extensive list of the best GPT-4 tools, check out our blog, Best GPT-4 Tools, Examples and Use Cases.

ChatGPT Prompt Engineering: Tips on How Marketers Can Use ChatGPT More Effectively

  1. Use and define role play: One of the most effective ways to use ChatGPT is starting the main prompt with “Act like you are a ” or “You are this expert“. If you’re asking for public speaking advice, for example, start your prompt with “You are an experienced public speaking coach.” There are hundreds of useful role play ideas on GitHub here.
  2. Always Add context. If you were asking someone to complete a a complex task, you will need to give them backstory and context so they can complete it effectively. AI is not any different, the more context you give, the more relevant, customized and useful the answer will be.
  3. Use the “regenerate” button and give it another chance: If you don’t like the reply, click “regenerate” at the bottom of the screen. You can still see previous answers to the same question displayed on left of the screen under the OpenAI logo.
  4. Leverage the conversational UI: Use conversational interface to edit or tweak the answers. Try one of these prompts for example: make it longer, make it funnier, make it shorter, make it sound more academic, make it more compelling, make it more technical, use fewer adjectives, add more hashtags, give more more options, add another sentence at the end…you get the idea
  5. Use numbers. If you’re generating something like a list of ideas, brand names or email subject lines, don’t just ask for ideas or options, ask for 10 of them. Use the number to get as many options as you wish for.
  6. Avoid generic questions, be specific. Rather than asking it to write a generic tweet about art, ask it to write about the Spanish war impact on Picasso’s art and if it impacted other artists similarly. The more specific the ask is, the more relevant and specific the answer will be.
  7. Turn it to a table. ChatGPT has a unique ability to convert replies into tables, lists, flowcharts, code snippet, and more. If you don’t like long complex paragraphs, ask for the format to your use case and preferences, like a bullet list or a table.
  8. User restrictions and requirements. Ask your question, but at the end, add restrictions or requirements. For example you can add at the end of your prompt: make it under 100 words, make your response between 50 and 100 characters, avoid the word “synergy”, don’t use the word “innovation”, walk me through it step-by-step, explain it to me like I’m a grandma, breakdown your reasoning behind the advice, find options under $500, make it work for 20 people, remember, I don’t drink beer.
  9. Get creative. Stretch your critical thinking muscles. Think of a completely different way to ask the question. Critical thinking has always been an important skill in the workplace and in life in general, but with the rise of generative AI, it’s even more important. Two questions may generate completely different answers from AI models—knowing what question to ask an AI system is an extremely valuable skill.

Will ChatGPT Replace Digital Marketing? 

The short answer is no, ChatGPT and GPT-4 powered tools still contain flaws that require a professional human to review and edit. In addition to the quality produced by ChatGPT, there are strategies and insights that (currently) only a human brain can conceive based on their expert analysis and experiences. ChatGPT is a powerful language generation model that can be used as a supplemental tool in a variety of industries, especially digital marketing. With technologies such as using ChatGPT as a content creator, or generating product descriptions and customer support responses, businesses can save time and resources while also providing a better experience for their target audience. If you’re looking to create  AI driven marketing campaigns and initiatives, connect with a NoGood AI expert today to find out where you could be utilizing more tech.


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