ChatGPT in Marketing: In-Depth Guide with Tools, Strategies & Examples

ChatGPT in Marketing: In-Depth Guide with Tools, Strategies & Examples

How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 6 marketing tools that leverage GPT3.

Artificial Intelligence (AI) has been utilized in marketing strategies n recent years and has grown more intelligent with every additional rendition. This prompts us to ask the question, how far will AI in marketing go and could it replace certain marketing roles or even entire teams in the near future? With the recent launch of Open AI’s ChatGPT this has been a very real concern at the forefront of every marketer’s mind over the last 2 months.

ChatGPT is an AI chatbot that utilizes a natural language processing model called GPT-3 that was  developed by OpenAI. A variety of industries, including marketing, have used it as a tool to improve and automate customer interactions and improve their overall customer experience. I have personally used ChatGPT to write blog post outlines, meta info, and even code, but I have also had friends use the tool for things like product descriptions, website copy, and even event planning. 

In this blog post, we will explore how the generative AI tool, ChatGPT,  can be used in marketing, including the tools and strategies that can be employed, and what the future of marketing looks like because of ChatGPT and other language models.

How Can Marketers Effectively Leverage ChatGPT?

ChatGPT and SEO: Keyword Research, Clusters, and Topic suggestions

1. Asking ChatGPT for Keyword Research

ChatGPT can help you start a keyword research plan with only a few simple questions. Start by telling ChatGPT what primary keyword you would like to rank for and then asking it what supporting keyword you should rank for. You’re going to find that the answer might not be 100% applicable to your specific use case, but it is designed to give you a starting point. Remove the keywords that you feel are irrelevant to your brand.

Another important aspect of keyword research is identifying each keyword’s search intent. This enables you to write relevant content and seed in keywords on relevant website pages that appeal to the user’s end goal. So next, ask ChatGPT, “Organize the following keyword list in groups based on their search intent, whether commercial, transactional or informational.

Now you’ve begun the basic steps to a keyword research plan without having to download additional tools or have little to no SEO knowledge.

2. Asking ChatGPT for Topic Clusters

Utilizing ChatGPT to help you create content clusters that can help you begin the process of creating an effective pillar page outline. To ask ChatGPT for content clusters say:

The first group, SEO agency related keywords, are all about the agency itself and what it does. The second group, Business related keywords, are about the specific industries or types of businesses that the agency works with. The third group, Services related keywords, are about the different services that the agency provides. The fourth group, Expertise related keywords, are about the expertise and level of knowledge the agency possesses.

This ideation is a perfect place to start if you’re attempting to build out or add a larger cluster strategy. Having these ideas out in front of you can help you identify connective elements between each subject which makes it easier to plan a cohesive plan moving forward. 

3. Asking ChatGPT for Topic Suggestions

Ask ChatGPT to generate a list of the most frequently asked questions related to your primary keyword that are relevant to your target audience. 

This will enable you to create quality content that can help you gain features in SERP results and provide the most value to your audience. These questions can be answered in a Frequently Asked Questions section on your website, individual blog content pieces, or even social media posts.

ChatGPT and Web Development: Debugging and Solving Tag Issues

1. Asking ChatGPT to Help You Debug Code

In this video by Front Dreams, they ask ChatGPT to help them debug their footer code. With a simple prompt of “Help me fix this:” and copy/pasting their slice of code, ChatGPT returned the fixed code in seconds with an explanation of what it changed. Watch how it was done, below!

ChatGPT and PPC: Writing ad copy, keyword research, and campaign structure

1. Writing ad copy

ChatGPT can be a great tool to help you write high-converting PPC headlines. In order to ask ChatGPT for a list of Google ad headlines ask this: “Write 5 high-converting headlines for a google ads campaign containing the keyword “seo agency” in 90 characters including spaces.”

It’s important to remember that ChatGPT is a generative pre-trained bot and only has access to its training data. So as more people use the platform, the better its responses will be, but until the AI is further developed it’s best to use it as an idea initiator rather than an idea generator. That means that these headlines can be used to give you a general direction for your own headline generation. 

2. Keyword research

Keyword research for paid ads can be done in a very similar way to keyword research for SEO. If you’re developing a ppc campaign you’re going to want to target keyword variations and synonyms in your campaign. A quick and easy way to build a keyword variation list is to use this ChatGPT prompt, “Create a list of keyword variations and synonyms for “keyword” for a ppc campaign.”

ChatGPT began to give me a list of over 50 different keyword variations. However, something I noticed is that there were a few duplicates. So although this is a quick and easy way to create a keyword list outline it will still require a set of human eyes to refine and decide which keywords are fully appropriate and applicable to their campaign.

3. Campaign structure

In my opinion, this was probably one of the most helpful and robust answers from ChatGPT. I gave ChatGPT a simple prompt of, “Create a ppc campaign structure for keyword “_____”. In return it delivered 3 different ad groups with focus keywords, supporting keywords, and headlines.It also went a step further and gave me suggested campaign settings. If you’re designing ppc campaigns for an unfamiliar product or you have minimal ppc experience then this can be a great tool to give you a place to start designing your first campaign.

ChatGPT and Copywriting: Blog Post Outlines, Social Media Captions

1. Blog Post Outlines

Once you’ve completed your keyword research and know the questions your audience is frequently asking, then it’s probably time for content marketing. Unsurprisingly, ChatGPT can help you with this too! In fact, ChatGPT helped me create an outline for this blog that you’re reading. I started by asking chat-gpt bot, “Please write me a blog about ChatGPT in Marketing: In-Depth Guide with Tools, Strategies and Examples” and this is what it returned:

As you can see, I didn’t copy and paste the response, but it did provide me with a general outline and helped me think about the overall structure of how I wanted to present this information. Also, because I did not ask ChatGPT to provide a certain number of words, its response was fairly short. I did find that parts of ChatGPT’s response were going to add value to certain sections, but I also found that some of it was not going to provide any additional value. 

It’s important to not copy AI responses verbatim because Google is not going to reward you for content that’s unoriginal and doesn’t provide additional value than what’s already on the internet. So with any ChatGPT response, use it as a guide, not a crutch. 

2. Social Media Captions

Social media captions through ChatGPT is a great time saving hack that can help you execute a month’s worth of content in seconds! I’ve used other AI caption writers like Copy.ai. From my experience, one of the main differences between an AI copywriting tool like Copy.ai and Chat GPT is that it’s easier to write multiple captions at once utilizing ChatGPT. However, in my research for this article I found out that Copy.ai actually uses ChatGPT to help businesses generate marketing and sales copy!

So in order to leverage ChatGPT for social media caption copywriting use this prompt. “Create 30 social media captions for a _______ company.”

Some ChatGPT users have even experimented with asking the bot to write their captions in specific tones to coordinate with their brand voice. Some examples of tones that you can ask ChatGPT to write in include funny, expertly, knowledgeable, and inspirational. By feeding the AI specifics about the brand, products, and more AI can create a targeted tagline or starting point for you and your team to either implement right away or expand upon.

Chat GPT and Ad Copy: Optimize Your Existing Ad Copy

1. Optimize Your Existing Ad Copy

If you have existing ad copy that is not achieving your target CTR, then it’s possible that ChatGPT can help! The more specific you are with your requests the better the outputs are. This is why I decided to let ChatGPT know I was trying to increase my CTR and wanted headlines that were better than the original. See the conversation below:

Although the answers were great, I felt like they were too long to capture attention quickly and was afraid they might get cut off in a Facebook ad campaign. With ChatGPT you can ask it to build upon its previous answers so I asked it to shorten the headlines. 

Now I have 5 strong attention-grabbing headlines to inspire future ad copy! I like to think of ChatGPT as a creative side-kick. The AI tool does not always give perfect answers and sometimes the information can be outdated, however it’s a great tool to get creative juices flowing and form outlines. 

ChatGPT and Content Development: Writing Product Descriptions

1. Write Product Descriptions

The creators of ChatGPT, OpenAI, actually used the platform itself to generate product descriptions for its own website resulting in the company saving time and resources. If you have an ecommerce store with hundreds of products it can be extremely time consuming to write product descriptions. The good news is, ChatGPT can be integrated with Google Sheets and you can run a function that automatically writes hundreds of descriptions in seconds. I recently read an article by Elliott Davidson from Contrast explaining how to do this. 

Step 1) First, Navigate to Google Apps Script within Google Sheets (Go to Google Sheet → Extensions → App Script)

Step 2) Second, copy and paste the following code into your Google Apps Script Project

/**

 * Generates text using OpenAI’s GPT-3 model

 * @param {string} prompt The prompt to feed to the GPT-3 model

 * @param {string} cell The cell to append to the prompt

 * @param {number} [maxWords=10] The maximum number of words to generate

 * @return {string} The generated text

 * @customfunction

 */

function runOpenAI(prompt, cell, maxWords) {

const API_KEY = “YOUR API KEY”;

maxTokens = 150

if (maxWords){maxTokens = maxWords * 0.75}

model = “text-davinci-003”

prompt = prompt+cell+”:”,

temperature= 0

 // Set up the request body with the given parameters

 const requestBody = {

 “model”: model,

 “prompt”: prompt,

 “temperature”: temperature,

 “max_tokens”: maxTokens

 };

 console.log(requestBody)

 // Set up the request options with the required headers

 const requestOptions = {

 “method”: “POST”,

 “headers”: {

 “Content-Type”: “application/json”,

 “Authorization”: “Bearer “+API_KEY

 },

 “payload”: JSON.stringify(requestBody)

 };

 // Send the request to the GPT-3 API endpoint for completions

 const response = UrlFetchApp.fetch(“https://api.openai.com/v1/completions“, requestOptions);

 console.log(response.getContentText())

 // Get the response body as a JSON object

 const responseBody = JSON.parse(response.getContentText());

 let answer= responseBody.choices[0].text

 // Return the generated text from the response

 return answer

}

Step 3) Once you have an OpenAI account, get your API key

3.1) Click on your name in the top-right corner

3.2) Click on view API Keys

3.3) Create new secret key

3.4) Copy the key

Step 4) Paste your key inside your Apps Script project, replacing the text “YOUR API KEY”

Step 5) Save your project and go back to your sheet

Step 6) Use this function – “=runOpenAI(“write a 100 word product description that is light hearted and funny”,F2)”

There you have it! Now you can easily begin writing hundreds of product descriptions in seconds. As always, make sure to review the output and adapt the answers as you see fit. 

Best Marketing Tools Using ChatGPT and GPT3:

Now that we’ve covered the best use cases for marketers to utilize ChatGPT, let’s cover some of the other ChatGPT and GPT3 tools that can help you leverage AI’s full potential for yourself and clients. Here’s a list of 8 of the best marketing tools that are using ChatGPT and GPT3:

Merlin by Foyer 

ChatGPT Chrome Extension

Promptheus – Converse with ChatGPT Chrome Extension

Copy.Ai

Viable

Debuild.co

Replier.ai

ABtesting.ai

  1. Merlin by Foyer 

Merlin by Foyer allows you to access ChatGPT at the click of a button without having to leave your existing tab or window. Working on a Google Sheet and need a quick formula? Open Merlin, let it know what you would like to accomplish and within seconds you have a formula that solves the problem. Reading a long piece of content on a web page? Merlin can help you save time and give you key focus points simply by highlighting text and clicking command g (on mac).

  1. ChatGPT Chrome Extension

The ChatGPT chrome extension also allows you to access ChatGPT from anywhere on the web for free. Their goal is to enable users to “Ask anything anywhere”. As someone who strongly dislikes having too many tabs open at once, this is a great tool. Using the ChatGPT chrome extension is like sitting in the same room as Google (if it was a person) and being able to ask unlimited questions whenever you want.

  1. Promptheus – Converse with ChatGPT Chrome Extension

The Promptheus chrome extension allows you to access ChatGPT using your voice. It’s the closest you’ll probably get to having a real conversation with a computer. In the demo video for Promptheus the user verbally asks questions and ChatGPT writes answers in real time without missing a beat. 

  1. Copy.Ai

Copy.Ai is an AI copywriting tool that is useful for crafting emails, blogs, and social media posts. Copy.Ai utilizes the GPT 3 technology behind ChatGPT. The founders of Copy.Ai started by creating simple GPT-3 powered apps and sharing them with their friends on Twitter. Copy.Ai was born when they realized that while they were developing these simple apps most of their time was being spent on writing the marketing copy. Their solution was a tagline generator which then became the present and robust Copy.Ai.

  1. Viable

Viable is a self proclaimed “Experience Analysis Platform” that also leverages the power of GPT-3. Viable takes your customers’ feedback from various sources like Survey Monkey, Twitter, and Front and then creates automatic natural language reports. These reports distill all the feedback into the most important themes based on the urgency of language, customer tiers, churn risks, and more. I like to think of it as an automated customer service assistant.

  1. Debuild.co

Debuild is my personal favorite on this list because it allows people with little to no development experience to create the software they need with just a few simple prompts. It’s as simple as describing your app in plain English and selecting the use cases. Within seconds the AI will use GPT-3 technology to write your SQL code and help you assemble the visual interface. Debuild is still an evolving platform, but even in its bare bones form shows the power of GPT-3 technology beyond simple conversations and task execution. 

  1. Replier.ai

Replier.ai utilizes GPT-3 technology and your database of previous responses to craft personalized human-like responses to all your customer reviews. Replier.Ai connects to all major review platforms including; Google My Business, Yelp, Shopify, and even UberEats. A bonus feature of Replier.Ai is that it also creates post-ready social posts of your customers’ reviews and writes the captions so you can easily share customer reviews on social media.

  1. ABtesting.ai

ABtesting.ai utilizes GPT-3 to create automated text suggestions for your headline, copy, and call to action on any web page so you can execute high-quality AB tests faster and easier. In addition to writing the copy for you, they also integrate seamlessly with your WordPress or Wix site with a Javascript snippet that’s less than 1KB. This ensures that running the tests won’t impact your site’s performance…music to my SEO brain. 

AI Influenced Camapaigns

In conclusion, ChatGPT is a powerful language generation model that can be used in a variety of industries, especially digital marketing. With technologies such as using ChatGPT as a content creator, or generating product descriptions and customer support responses, businesses can save time and resources while also providing a better experience for their customers.  However, ChatGPT and GPT-3 powered tools still contain flaws that require a professional human to review and edit. If you’re looking to implement or integrate more AI into your marketing campaigns and initiatives, connect with one of the NoGood experts today to find out where you could be utilizing more tech.

0 Comments

Your email address will not be published. Required fields are marked *


Check our other articles