The fantasy of Ffern marketing: how a perfume brand sells intimacy at scale, one sold-out season at a time. In spring of 2013, Google announced Google Nose, the ability to...
Our 2024 version of B2B social trends predicted a few major developments: the importance of B2B influencer marketing, employee advocacy, and social listening. Since our last report, social has grown...
Nike never paid FIFA a dime. It still won every World Cup.
The traditional earned media pipeline was to pitch your story, announcement, or product to a journalist at a major news publication like Forbes, Bloomberg, Wall Street Journal, or New York...
In marketing, we think of our audiences as people at varying stages of commitment to our brands. How much they value our voice correlates to their position in the marketing...
Explore the risks of AI content, the rise of “AI slop,” and why original thinking remains a competitive advantage in an AI-driven internet.
Learn how to build a single source of truth for your marketing data, unify reporting across platforms, and make decisions without a data team.
Learn which social media metrics matter in 2026, from share of voice and AI citations to saves, sentiment, and video completion rates.
Learn how healthcare SEM combines SEO, paid search, and AEO to drive patient acquisition, B2B growth, and AI search visibility in 2026.
