Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
of The Curve
Featured growth bites 🍪
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 6 marketing tools that leverage GPT3.
Jan 24, 2023 10 min read
Data bias in growth marketing is a well-documented and researched problem among data and machine learning scientists. We’ve seen it across the various applications of machine learning but the loudest examples...
Jan 7, 2020 6 min read
Looking back at the history of marketing, the biggest wins often occur because a brand was able to predict a trend before its competitors. So as we’re rapidly approaching the...
Jan 4, 2020 11 min read
For some, 2019 was a tumultuous year, looking at companies like Barneys and Sugarfina here, but for others, it was a year of huge growth. We’ve rounded up a list...
Dec 31, 2019 10 min read
About one out of every four searches across the entire internet are for images. If you’re reading this blog right now, I can nearly guarantee you’ve searched for one before...
Nov 5, 2019 7 min read
Going viral is not luck. In this article we reverse engineer viral moments to identify the steps that were taken to make that possible.
You’ve heard of the traditional acquisition funnel, but have you heard of acquisition loops? Without acquisition loops, growth is possible, however at one or point another, your growth will plateau...