Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
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Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 6 marketing tools that leverage GPT3.
Jan 24, 2023 10 min read
SEO Testing is at the heart of organic growth. Learn the value, types, and strategy to deploy and track your own series of experiments.
May 20, 2022 6 min read
Open sourcing a project has proven as an effective means of encouraging community led growth in legacy software, and shows great promise as a growth tool in Web3.
May 13, 2022 8 min read
Eight new users join TikTok every second. TikTok's growth has exceeded any and all expectations for the once teen lip-syncing app. Keep reading for 10 TikTok stats for 2022.
Diversity, equity, and inclusion have become buzzwords in the business world (for good reason), but when company culture and practices don’t reflect the principles of authentic DEI values – the damage to a brand can be irreversible.
Apr 27, 2022 5 min read
Successful pharmaceutical marketing can help build a positive reputation for the company. Unlike the research and development (R&D) departments of a pharmaceutical company, which are critical to turning an idea into reality with a drug molecule, marketing is responsible for breathing life into a product.
Apr 27, 2022 20 min read
A comprehensive overview of industry best practices for building organic communities in digital spaces.
Apr 27, 2022 18 min read