Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
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Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 6 marketing tools that leverage GPT3.
Jan 24, 2023 10 min read
As NFTs take over the internet, brands are recognizing their use as a way to build loyalty and awareness — this is how they're doing it.
Here are some of the most effective eCommerce funnels in 2022. Your brands should consider using them, and trust us, they work!
Apr 13, 2022 7 min read
A comprehensive guide to the process and tools you'll need for building a successful Web3 marketing strategy from product, launch, and beyond.
Apr 8, 2022 18 min read
TikTok has proven itself as a legitimate advertising platform yielding results that can surpass its social counterparts. But many brands continue to be hesitant when considering joining the platform. Here are the top brands on TikTok who are successfully using the platform for creative marketing campaigns.
There's a lot of information out there on TikTok, but when it comes to brands building a community on the platform, we've decided to take matters into our hands. With no technical rulebook on how to use TikTok, we've put together 11 proven TikTok strategies to help your business go viral and reach new audiences.
Apr 1, 2022 9 min read
TikTok has quickly become Gen Z's platform of choice, not only for entertainment, but also for discovery search. The snackable, short-form video space has become prime real estate in social sharing, and Google and YouTube are trying to keep up.
Mar 29, 2022 4 min read