Search engines are now becoming "answer engines" — zero click user UIs powered by generative AI. Here’s how to optimize for this new landscape of search.
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Featured growth bites 🍪
How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 8 marketing tools that leverage GPT4.
Jan 24, 2023 13 min read
Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
The cost of acquiring new customers is five times higher than the cost of retaining existing customers. This is not at all a surprising statistic, given that acquiring new customers...
Nov 13, 2023 10 min read
It's time to take a step back and figure out your ideal customer profile (ICP). Knowing your ICP is essential for any startup looking to grow and succeed.
Mar 7, 2023 5 min read
Why TikTok should be an essential part of your content strategy and what strategic value it carries for brands overall.
Feb 22, 2023 11 min read
TikTok has indisputably revolutionized the retail shopping experience. The comprehensive hub for popular trends, influencer partnership recommendations, and unique content niches, the app has become integral to the sales experiences...
There is a mainstream shift in the way social media platforms think about revenue diversification, and ad platforms are facing challenges with their existing ad monetization models.
Feb 22, 2023 5 min read
TikTok's global and US growth has been explosive. Here's what brands need to be aware of when setting up a TikTok marketing strategy.
Feb 20, 2023 15 min read
Google, our gateway to the internet, is facing unprecedented threats. A company that has led the way in the past two decades in tech innovation is now busy playing catchup on various fronts — and the Bing x ChatGPT development is only one of these fronts.
Feb 14, 2023 6 min read