The fantasy of Ffern marketing: how a perfume brand sells intimacy at scale, one sold-out season at a time. In spring of 2013, Google announced Google Nose, the ability to...
Explore the rise of tastewashing, why AI companies are obsessed with “taste,” and how aesthetics, branding, and culture shape the AI era.
Explore IKEA’s marketing strategy: emotional storytelling, cultural relevance, experiential retail, life-stage marketing, and brand loyalty.
Our 2024 version of B2B social trends predicted a few major developments: the importance of B2B influencer marketing, employee advocacy, and social listening. Since our last report, social has grown...
Learn what the Academy’s new AI rules mean for filmmakers, actors, and writers, and how Hollywood is balancing AI with human creativity.
Nike never paid FIFA a dime. It still won every World Cup.
The traditional earned media pipeline was to pitch your story, announcement, or product to a journalist at a major news publication like Forbes, Bloomberg, Wall Street Journal, or New York...
In marketing, we think of our audiences as people at varying stages of commitment to our brands. How much they value our voice correlates to their position in the marketing...
Explore the risks of AI content, the rise of “AI slop,” and why original thinking remains a competitive advantage in an AI-driven internet.
