Patagonia is a masterclass in staying true to their core values and leveraging them for growth. Here's a timeline of how they did it.
The TikTok aesthetic is more than just a look, it's a signal of a broader cultural paradigm shift away from all that is "Instagram-worthy."
Full rebrands can be risky, expensive, and not well received. Enter the brand refresh, an incremental, data driven approach to brand updates.