Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
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Featured growth bites 🍪
Community-led growth strategies foster humans' need for connection, sense of belonging and assist in acquiring new community members and brand advocates. Start building your community-led growth strategy with our step-by-step guide.
Jan 17, 2022 12 min read
As the worlds of branding and performance marketing overlap, performance branding emerges as the answer to a more efficient marketing strategy.
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
May 26, 2020 11 min read
The top lessons learned from the past 3 decades of brands in video games.
May 20, 2022 9 min read
As of 2020, there are over 800,000 podcasts and over 300 million podcast episodes in the world. (That’s a lot of podcasts!) Some of the most popular podcasts cover a...
May 8, 2020 4 min read
Google has announced that its Google Shopping results will be free starting in late April 2020. This news is music to our marketing ears, as Google aims to fuel one...
Apr 22, 2020 7 min read
TikTok has become one of the hottest apps in 2020. From dancing videos to DIYs to comedy skits, TikTok has quickly become the second-coming of Vine to many people. According...
Apr 22, 2020 5 min read
As marketers, we’re always looking to gain new knowledge and stay up to date on the latest marketing trends and strategies. There are multiple ways we go about gathering this...
Apr 15, 2020 8 min read
While LinkedIn is mostly seen as a digital resume and networking tool, that doesn’t mean the social network isn’t building itself to be as engaging as possible. That’s why it...
Mar 28, 2020 6 min read
With “data-driven or bust” as the marketing standard, digital marketers tend to favor quantitative metrics that can concretely ladder up to demographics. However, knowing a person’s age, income level, education,...
Mar 23, 2020 7 min read