Digital marketing and advertising agencies have had to adapt to the changing landscape and offer everything from SEO, SEM, content marketing, and social, to CRO, email marketing just to name a few. As reported by eMarketer, “Digital ad spend is predicted to reach over $300 billion in 2025.”
New York City, a global hub of innovation and business, is home to some of the most dynamic and cutting-edge digital marketing agencies in the world. As businesses increasingly rely on digital strategies to grow and compete, choosing the right marketing partner has become crucial for success.
Over the past couple of years, we have been evaluating agencies in the New York City area and we put them together in this comprehensive list. This list will cover the top NYC digital marketing agencies that are actively transforming how brands connect with their audiences, drive growth, and achieve remarkable results.
These agencies stand out not just for their creative and technical skills, but for their ability to craft impactful strategies that cut through the noise, leverage emerging tech, and deliver measurable ROI. Whether you’re a startup looking to make your mark or an established enterprise seeking to scale, these agencies represent the best of New York’s digital marketing.
38 Best Digital Marketing Agencies in New York City
- NoGood
- Fishbat Media
- Socium Media
- Major Tom
- Metric Theory
- P3 Media
- Acronym
- Ladder
- Break the Web
- Aumcore
- Barrel
- Voy Media
- Lasting Trend
- Main Street ROI
- Hunter
- Lounge Lizard
- Markacy
- Jives Media
- Target Marketing Digital
- IGW
- WiserBrand
- Avex
- Brooklyn Digital Foundry
- Power Digital
- AMP Agency
- NetPeak
- Tronvig
- Vab Media
- The Charles NYC
- Crafted
- Flightpath
- Beyond
- Massive
- Maxburst
- Verbz
- Ruckus
- inBeat
- Vayner Media
1. NoGood
Description: NoGood is a thriving performance and growth marketing agency located in NYC, which was recently acknowledged and validated by the TechCrunch startup community due to its swift expansion. Our team of growth strategists, creatives, data scientists, and engineers are committed to helping brands attain rapid success and growth.
Regardless of whether the business is an early-stage startup or a well-established enterprise, our primary focus is on generating accurate results and ROI while eliminating irrelevant marketing practices. This methodology has resulted in substantial cost savings and increased revenue growth for numerous businesses.
Office Location: Broadway, Soho, Manhattan, New York
Founded: 2017
Team Size: 50-100 employees
Key Services: Performance Branding, SEO, Content Marketing, SEM, Paid Social, CRO, Email Marketing, Video Marketing, SMS Marketing
Industries Served: B2B, SaaS, Healthcare, Fintech, Consumer, AI
Case Study: Invisibly, Bytedance, Exparel, Fratelli, Ghostery
2. Fishbat Media
Description: This agency understands the importance of combining business principles and digital strategies for their clients. Before proposing or executing a digital marketing strategy, Fishbat Media wants to understand the challenges, business lines, and long-term vision for the client. Only once this is recognized will the agency execute. The digital marketing plan is customized and tailored to the clients’ business needs.
Office Location: Madison Ave, Midtown, Manhattan, New York
Founded: 2011
Team Size: 20-30 employees
Key Services: Strategy, UX & Interactive, Digital Advertising, Content Marketing
Industries Served: B2B, Food & Beverage, Healthcare, Consumer
Case Study: View All Case Studies
3. Socium Media
Description: Socium Media is a digital marketing agency that concentrates on performance-driven or ROI-driven tactics. With years of experience, the agency has expertly managed millions of dollars in monthly ad spend for a diverse range of clients, including those in hospitality and education. By setting ambitious objectives and leveraging a data-driven strategy, Socium Media achieves the desired targets and metrics for all of its clients.
Office Location: W. 30th Street, Chelsea, Manhattan, New York
Founded: 2017
Team Size: 10-20 employees
Key Services: Paid Search, Paid Social, Performance Creative, SEO, Analytics
Industries Served: eCommerce, SaaS
Case Study: Amanda Uprichard
4. Major Tom
Description: Major Tom prioritizes clarity over noise in their approach to marketing. In an industry that is constantly evolving, the agency recognizes the significance of taking a step back and comprehending the broader context for its clients. Their team of marketing experts skillfully implements suitable tactics on the appropriate channels to deliver accurate information to your audience at precisely the right moment. This strategic method has proven to be effective in driving clients’ businesses forward.
Office Location: 6th Ave, Midtown, Manhattan, New York
Founded: 2000
Team Size: 60-70 employees
Key Services: Digital Strategy, Web3, Brand Strategy, SEO, SEM
Industries Served: B2B, DTC
Case Study: MILK Makeup
5. Metric Theory
Description: Metric theory is a data-driven and numbers-obsessed agency. The agency has worked with over 400 brands and helped drive billions of dollars in revenue. When working with clients, Metric Theory creates a digital marketing plan that drives results and closely aligns the goals that match with business success.
Office Location: Broad Street, Financial District, Manhattan, New York
Founded: 2012
Team Size: 130-140 employees
Key Services: SEM, Paid Social, Video
Industries Served: Retail, eCommerce
Case Study: View All Case Studies
6. P3 Media
Description: This agency is results-driven and wants to help generate successful business growth for all clients. P3 Media is unique because of their expertise and deep partnership with Shopify Plus. This partnership has helped P3 media build creative solutions for many eCommerce brands.
Office Location: Delancey Street, Lower East Side, Manhattan, New York
Founded: 2018
Team Size: 10-20 employees
Key Services: Web Design & Development, Email & SMS, Photography/Videography
Industries Served: eCommerce, B2B
Case Study: View All Case Studies
7. Acronym
Description: This agency takes a search-first approach to its digital marketing strategies for clients. Acronym believes search is the most effective way to personalize and understand what the customer wants. Combining search with data analysis and AI-based technologies has allowed the agency to build customized messaging and informed content strategies for their client’s digital marketing campaigns.
Office Location: 5th Ave, Midtown, Manhattan, New York
Founded: 1995
Team Size: 110-120 employees
Key Services: SEO, SEM
Industries Served: B2B, B2C
Case Study: N/A
8. Ladder
Description: Ladder is a data-driven growth marketing agency that helps companies scale through innovative, technology-enabled marketing strategies.
The agency distinguishes itself by using advanced data analytics, machine learning algorithms, and a test-driven methodology to help businesses grow efficiently and strategically. At Ladder, campaigns are never put on autopilot; the team continuously optimizes based on real-time data. They operate on quarterly plans with monthly tests to identify performance breakthroughs. The “Ladder Planner” automates marketing plans based on insights from millions of dollars in testing.
Ladder emphasizes long-term partnerships by aligning its strategies with client business goals.
Office Location: W. 40th St, Midtown, Manhattan, New York
Founded: 2014
Team Size: 10-50 employees
Key Services: Growth Marketing Strategy, Multichannel Marketing Testing, Creative Optimization, Content Strategy, Landing Page and Messaging Design, Performance Marketing, Custom Analytics and Reporting
Industries Served: Startups, SaaS, eCommerce, Fintech
Case Study: View All Case Studies
9. Break the Web
Description: The primary focus of Break The Web is to drive more traffic and attention to their clients’ businesses. Their specialized skill set in PPC and SEO, combined with their unique approach to digital marketing solutions, enables clients to achieve the highest possible ROI and experience significant growth in volume.
Office Location: Manhattan, New York; Remote
Founded: 2009
Team Size: 1-10 employees
Key Services: SEO, SEM, Content
Industries Served: eCommerce, B2B
Case Study: Bond Vet
10. Aumcore
Description: Aumcore is a digital agency that’s committed to fully immersing itself in its client’s business and industry. The agency offers services that range from strategy to execution and has a team focused on delivering amazing results. It executes by working fast, delivering quality work, and building efficiency. The agency also wants to keep clients ahead of the game through the latest digital marketing technologies.
Office Location: Irving Place, Union Square, Manhattan, New York
Founded: 2010
Team Size: 10-20 employees
Key Services: SEO, PPC, Content, Brand Strategy
Industries Served: eCommerce, B2B
Case Study: View All Case Studies
11. Barrel
Description: Barrel is a growth-oriented agency that leverages a diverse range of skills to drive success for their clients. With a team of seasoned professionals who specialize in various areas such as marketing, branding, UX/UI, and beyond, Barrel is committed to creating valuable digital experiences and achieving tangible results for their clients.
Office Location: W. 18th Street, Flatiron, Manhattan, New York
Founded: 2006
Team Size: 40-50 employees
Key Services: Website Design & Development (Shopify)
Industries Served: eCommerce, B2C
Case Study: View All Case Studies
12. Voy Media
Description: Voy Media is a performance-based digital marketing agency that specializes in scaling businesses through creative advertising strategies, data-driven campaigns, and expert media management. Known for its expertise in Facebook and Instagram advertising, Voy Media has built a reputation as a leading agency for driving customer acquisition and revenue growth for clients ranging from startups to Fortune 500 companies.
As a Certified Google Ads partner, they have expertise in maximizing ROI through precise targeting.They specialize in full-service ad campaign management, including custom audiences, retargeting, and dynamic product ads.
Office Location: W. 29th Street, Chelsea, Manhattan, New York
Founded: 2016
Team Size: 10-50
Key Services: Paid Social, Paid Search, Facebook Advertising, Instagram Advertising, Google Ads Management, Marketing Consulting, Data Analytics, Graphic Design
Industries Served: eCommerce
Case Study: View All Case Studies
13. Lasting Trend
Description: Lasting Trend prioritizes a “more with less” approach for their clients, striving to expand their reach to larger audiences while reducing their marketing expenditure. Whether through organic or paid search, the agency is committed to achieving this goal. This is accomplished through the strategic allocation of marketing budgets and the meticulous optimization of every dollar spent to maximize efficiency.
Office Location: W. 38 Street, Garment District, Manhattan, New York
Founded: 2017
Team Size: 1-10 employees
Key Services: SEO, Content Marketing
Industries Served: B2C
Case Study: LaptopMD
14. Main Street ROI
Description: Unlike other agencies on this list, Main Street takes a different approach with its clientele. The agency works with many industries, including automotive, health & wellness, home repair, etc. However, it’s primarily focused on working with small businesses in these sectors. Their expertise in channels like Google Ads and SEO has helped thousands of small businesses thrive and create profitable digital marketing campaigns.
Office Location: Bohemia, Long Island, New York
Founded: 2010
Team Size: 1-10 employees
Key Services: SEO, SEM, Paid Social
Industries Served: B2C
Case Study: View All Case Studies
15. Hunter
Description: Hunter recognizes that driving traffic is only one aspect of building an effective digital marketing strategy for organizations. To ensure the maximum return on marketing investment, the agency focuses on generating conversion metrics that lead to revenue generation for their clients. With decades of experience in the eCommerce sector, the team has honed its skills in fast communication and timely delivery, making it a reliable partner for any organization seeking to achieve its digital marketing goals.
Office Location: W. 25th St, Chelsea, Manhattan, New York
Founded: 2010
Team Size: 20-30 employees
Key Services: SEM, Paid Social
Industries Served: B2C, eCommerce
Case Study: View All Case Studies
16. Lounge Lizard
Description: Lounge Lizard is an agency that has been around for over two decades and worked with over 1,000 companies. The agency has worked with clients ranging from small startups to Fortune 500 and has won multiple awards for its exceptional services in various digital channels. This includes UX/UI, mobile apps, websites, and marketing. Its digital marketing strategies have successfully helped clients attract a high volume of new customers and high revenue.
Office Location: W. 34th St, Midtown, Manhattan, New York
Founded: 1998
Team Size: 20-30 employees
Key Services: SEO, SEM, Content, Web Development
Industries Served: CPG, B2C
Case Study: View All Case Studies
17. Markacy
Description: Markacy has an experienced team made up of strategists, entrepreneurs, creatives, and technologists. Their key pillars – strategy, marketing, digital, and strategic partnerships – are aligned with accelerating revenue growth for their clients. Markacy works in many different channels to ensure successful strategies for acquisition, retention, and referral.
Office Location: Varick St, Soho, Manhattan, New York
Founded: 2017
Team Size: 10-20 employees
Key Services: SEM, Paid Social, CRO, Web Development
Industries Served: B2B, B2C
Case Study: View All Case Studies
18. Jives Media
Description: Jives Media is a globally recognized, award-winning digital marketing agency that helps businesses of all sizes grow through innovative, data-driven strategies. With a strong focus on delivering measurable results, Jives Media combines creativity, technology, and strategic insights to help clients achieve their marketing goals.
They offer end-to-end marketing services that cover everything from website design to lead generation, ensuring clients have all the tools they need under one roof. The agency is known for its personalized approach and ability to adapt to the unique needs of startups, small businesses, and Fortune 500 companies alike.
Office Location: 6th Ave, Midtown, Manhattan, New York
Founded: 2012
Team Size: 10-50 employees
Key Services: Web Design, Search Engine Marketing (PPC & SEO), Social Media Management, Email Marketing, Video Marketing, Marketing Consulting, Website Hosting, Lead Generation
Industries Served: Healthcare, Legal, Government, Pharmaceutical, Retail, eCommerce, Hospitality, Financial institutions, Restaurants
Case Studies: View all Case Studies
19. Target Marketing
Description: Target Marketing loves what they do and wants to support their clients’ missions. This is why the agency provides services from digital PR to dynamic website designs to digital marketing campaigns and strategies. To build, engage, and influence exceptional digital experiences for their clients, Target Marketing has created this integrated approach. Their clientele ranges from individual authors to established companies.
Office Location: 7th Ave, Chelsea, Manhattan, New York
Team Size: 10-20 employees
Founded: 2005
Key Services: SEO, SEM, Email Marketing, Content, Website Design and Development, Social
Industries Served: B2C
Case Study: View All Case Studies
20. IGW
Description: This agency has worked with some of the biggest brands in the country. As a full-service digital marketing agency, IGW acts as an extension of your marketing team and fills in the gaps where you need it most. They focus on business impact and set aggressive goals with their clients to create exponential growth and deliver the best possible results.
Office Location: Lexington Ave, Midtown East, Manhattan, New York
Team Size: 10-20 employees
Founded: 2009
Key Services: SEO, Content, Social
Industries Served: Technology, eCommerce
Case Study: View All Case Studies
21. WiserBrand
Description: At WiserBrand, their team of specialists stays up-to-date with the latest industry trends, continuously learning as the market evolves. The agency places a great emphasis on clear communication and fostering trust with their clients.
WiserBrand assumes complete responsibility for their clients’ projects, ensuring that they deliver solutions that provide long-term benefits to the business. With their commitment to excellence, WiserBrand takes pride in delivering successful outcomes for their clients.
Office Location: 6th Ave, Midtown, Manhattan, New York
Founded: 2015
Team Size: 30-40 employees
Key Services: Website Design and Development, SEO, PPC
Industries Served: Small to Medium-Sized Business, eCommerce
Case Study: View All Case Studies
22. Avex
Description: Avex Designs has a strong team of 20+ specialists focused on eCommerce. They’re considered one of the top Shopify Plus experts in NYC and help optimize lifestyle brands that are looking to scale. Customer experience is at the core of all their work, and they believe this is the true driver of growth for brands.
Office Location: West Broadway, Soho, Manhattan, New York
Founded: 2015
Team Size: 20-30 employees
Key Services: Website Design and Development, Email Marketing & SMS, CRO
Industries Served: Retail and Consumer
Case Study: View All Case Studies
23. Brooklyn Digital Foundry
Description: This agency has built its process and ideals around strong client relationships. The team of experts do their best work when client experience is taken into consideration. They work across a diverse set of industries including architecture & real estate, arts & culture, civic & social impact, and many more. Brooklyn Digital Foundry also has expertise across digital platforms, branding, and exciting visuals.
Office Location: Carroll Street, Gowanus, Brooklyn, New York
Founded: 1999
Team Size: 10-20 employees
Key Services: Content, Branding, Design
Industries Served: DTC, B2C
Case Study: View All Case Studies
24. Power Digital
Description: Power Digital is a data-driven, ROI-focused marketing agency. The agency consists of marketing professionals who are proven at the large agency level. They work with transparency and collaboration and form unique digital strategies for every client they work with. They understand that every business has different analytics goals in mind and the different routes that must be taken to accomplish them. From SEO and PPC to social media and PR, they work hard to ensure their clients see the best results for every campaign.
Office Location: Broome Street, Soho, Manhattan, New York
Team Size: 201-500 employees
Founded: 2012
Key Services: SEO, PPC, Influencer Marketing, PR
Industries Served: DTC, B2C
Case Study: View All Case Studies
25. AMP Agency
Description: AMP Agency is a comprehensive marketing agency that operates across the United States, including New York, Boston, Seattle, Los Angeles, and Austin. They provide a diverse array of marketing and advertising services tailored to your brand, including paid search, public relations, and UX/UI design.
AMP Agency takes a customizable approach, creating solutions that cater to the unique requirements of each client. Among their impressive roster of clients are household names such as Amazon, LinkedIn, Facebook, and Maybelline New York.
Office Location: Broadway, Midtown, Manhattan, New York
Founded: 1995
Team Size: 201-500
Key Services: SEO, Content, Influencer Marketing, PPC, Paid Social
Industries Served: DTC, BTC
Top Clients: Starbucks, Nike, Garnier
Case Study: View All Case Studies
26. NetPeak
Description: NetPeak is a Kazakhstani internet marketing agency with offices in NYC, London, San Francisco, Sydney, and Almaty. Their large team of 350+ employees provide services in website development, SEO, and video production.
Office Location: Broadway, Midtown, Manhattan, New York
Founded: 2006
Team size: 201-500 employees
Key Services: SEO, PPC, Email Marketing, Social Media Marketing, Analytics
Industries Served: B2C, B2B
Case study: View All Case Studies
27. Tronvig
Description: Tronvig is a marketing agency in Brooklyn, NYC. With a team that specializes in brand strategy across different industries such as Healthcare, non-profit, and finance. Tronvig has been helping brands achieve remarkable growth for the last 20+ years and has executed effective marketing and branding strategies for organizations across the world.
Office Location: Brooklyn Heights, Brooklyn, New York
Founded: 1997
Team size: 11-50 employees
Key Services: SEO, SEM, Paid Social, Graphic Design
Industries Served: Healthcare, Non-profit
Case study: View All Case Studies
28. Vab Media
Description: Vab Media is a digital marketing agency located in lower Manhattan with a singular focus on helping entrepreneurs and businesses gain more online visibility. The agency functions more like a digital technology advisor for clients and delivers strategic value for everything from website and brand design to marketing campaigns and social media.
Office Location: Broadway, Midtown, Manhattan, New York
Founded: 2007
Team Size: 10
Key Services: Website Design and Development, SEO, Content Marketing, PPC, CRO
Industries Served: B2B, B2C, Media
Case Study: View All Case Studies
29. The Charles NYC
Description: The Charles NYC is a digital agency that offers a comprehensive range of creative services, dedicated to delivering strategic campaigns and compelling storytelling through immersive experiences. With a focus on lifestyle, luxury, finance, media, and technology partners, The Charles NYC is an industry expert in marketing.
The agency prides itself on being process-oriented, results-driven, and creatively inspired, always exploring new and innovative strategies to promote their clients’ products and services. The Charles NYC seamlessly merges the worlds of commerce and creativity, consistently making an impact through their exceptional executions.
Office Location: Broadway, Soho, New York
Founded: 2011
Team Size: 11-50 employees
Key Services: Creative, Digital, Web Design, Brand Identity
Industries Served: eCommerce, SMB
Case Study: View All Case Studies
30. Crafted
Description: A digital creative studio composed of big thinkers with a passion to create the most incredible experiences for its clients, Crafted offers 360˚ digital marketing services that create identities, build brands, and drive results.
Believing that everyone has the creativity to come up with a great idea, the agency produces beautifully crafted creative solutions that transcend business goals. Crafted has gained expert-level experiences with more than 100 clients and has helped brands launch and re-imagine themselves in the process.
Office Location: Lexington Ave, Midtown East, Manhattan, New York
Founded: 2011
Team Size: 11-50 employees
Key Services: Digital, Advertising, Development, User Experience
Industries Served: Consumer, SaaS, B2B
Case Study: View All Case Studies
31. Flightpath
Description: Flightpath is a digital marketing agency providing invaluable guidance to clients across diverse industries to navigate modern marketing complexities.
Acknowledging the fierce competition in the marketing industry, Flightpath is dedicated to creating brand awareness, generating leads, and acquiring new customers for their partners’ B2B and consumer audiences. Flightpath’s ever-evolving set of competencies makes it an irresistible marketing agency to partner with.
Office Location: E 53rd Street, Midtown East, Manhattan, New York
Founded: 1994
Team Size: 11-50 employees
Key Services: Social Media & Content Marketing, Search Marketing, Programmatic & Display Advertising
Industries Served: Food & Beverage, Consumer
Case Study: View All Case Studies
32. Beyond
Description: Beyond designs and builds products, platforms, and programs for the most ambitious brands out there. By building intuitive user experiences, architecting and testing their world-class products, and satisfying user needs, the agency achieves product-driven growth for their clients. A partner like Beyond will take your business to a whole new level.
Office Location: 3rd Ave, Midtown East, Manhattan, New York
Founded: 2010
Team Size: 51-200 employees
Key Services: Customer Experiences, Engineering and Design, Product
Industries Served: SaaS, Consumer
Case Study: Mailchimp
33. Massive
Description: A branding and experience design agency for companies with ambition, Massive prides itself in creating and strategizing modern experiences that matter in culture. By defining categories and helping organizations move at the speed of trends and culture, the agency partners with solution-focused companies with the goal of achieving clarity and resonance through messaging among the competition. Pioneering in brand strategy, design and development, Massive helps brands stand out.
Office Location: W. 27th Street, Midtown, Manhattan, New York
Founded: 2012
Team Size: 11-50 employees
Key Services: Advertising, Web Design & Development, Brand Strategy, Digital Engagement
Industries Served: eCommerce, Consumer, Healthcare
Case Study: View All Case Studies
34. Maxburst
Description: A top-rated NYC digital agency focused on creative and results-driven strategies, Maxburst is composed of web designers, developers, project managers, and digital marketing professionals with one goal in mind: creating web-based solutions using the latest tech.
By creating ingenious online business models, brand-friendly websites, and creative strategies, the agency helps their clients grow quickly. With more than a decade of experience, Maxburst is indeed an agency to look out for when selecting an agency to partner with.
Office Location: W. 30th Street, Chelsea, Manhattan, New York
Founded: 2007
Team Size: 11-50 employees
Key Services: Web Design & Development, Content Management, Brand Design, Search Engine Marketing
Industries Served: Consumer, Tourism, eCommerce, B2B
Case Study: View All Case Studies
35. Verbsz
Description: Verbsz Marketing is an innovative, omni-channel digital marketing agency that specializes in providing end-to-end marketing solutions to help businesses grow and thrive in the digital space. With a focus on creativity, technology, and data-driven strategies, Verbsz empowers its clients to optimize their online presence and attract customers.
Verbsz develops customized PPC campaigns based on competitive analysis and cutting-edge tools to ensure each client’s unique goals are met. Their focus on real-time analysis, KPI tracking, and ongoing ad optimization ensures effective use of ad spend.
The agency offers unparalleled flexibility for businesses of all sizes by allowing them to experiment with marketing strategies without financial constraints. They maintain open communication with their clients by sharing regular performance reports and providing full access to accounts.
Office Location: Park Ave South, Midtown East, Manhattan, New York
Founded: 2017
Team Size: 51-200 employees
Key Services: Search Engine Optimization, Pay-Per-Click Advertising, Web Design and Development, Social Media Marketing, Content Strategy, Social Media Marketing
Industries Served: eCommerce, Retail, Transportation & Logistics, Professional Services, Consumer Goods, Startups & Small Businesses
Case Study: View All Case Studies
36. Ruckus
Description: Ruckus is a full-service agency that empowers influential individuals and businesses who are dedicated to making a positive impact in the world. Through strategic engagements in branding, platform design, and campaigns, Ruckus effectively drives consumer action and awareness.
With an impressive track record of completing hundreds of successful projects, Ruckus has gained recognition from notable media channels, including ABC, CNN, CBS, Adweek, The Wall Street Journal, and others. Whether you’re just starting out or looking to evolve your brand, Ruckus is committed to supporting your growth and helping you achieve your goals.
Office Location: W. 37th Street, Midtown, Manhattan, New York
Year Founded: 2002
Team Size: 11-50 employees
Key Services: Branding, Website Design and Development, Trade Shows, Content Creation
Industries Served: B2B, eCommerce, Healthcare, Retail
Case Study: View All Case Studies
37. inBeat
Description: inBeat Agency is a performance-driven micro-influencer marketing and paid media agency that specializes in leveraging the power of micro and nano influencers to create impactful and scalable marketing campaigns. The agency stands out for its ability to deliver low customer acquisition costs (CAC) and high return on ad spend (ROAS) by combining influencer marketing with user-generated content (UGC) and advanced analytics.
With streamlined processes for influencer selection and UGC creation, inBeat saves brands hundreds of hours of research and campaign management time each month. Their proprietary influencer database matches brands with nano- and micro-influencers to connect with their target audiences and drive conversions.
Office Location: Broad Street, Financial District, Manhattan, New York
Founded: 2019
Team Size: 51-200 employees
Key Services: Influencer Marketing, Data Analytics and Reporting, UGC Content Creation, Social Media Marketing, Paid Media Management, Influencer Discovery Platform
Industries Served: Direct-to-Consumer (DTC), Mobile Apps, Consumer Packaged Goods (CPG), eCommerce
Case Study: View All Case Studies
38. Vayner Media
Description: VaynerMedia is a full-service global creative and media agency that specializes in delivering innovative, data-driven marketing strategies tailored to modern consumer behavior. Founded by entrepreneur Gary Vaynerchuk, the agency is renowned for its social-first approach and ability to drive measurable business outcomes for clients across industries.
VaynerMedia places social media at the heart of its strategies, leveraging real-time cultural trends to create campaigns that resonate with modern audiences. They prioritize channels where consumer attention is undervalued to maximize ROI for clients.
By combining creativity, data-driven insights, and a deep understanding of consumer psychology, VaynerMedia continues to set the standard for modern marketing excellence across industries worldwide.
Office Location: Hudson Yards, Manhattan, New York
Founded: 2009
Team Size: 1,500+ employees
Key Services: Social Media Marketing, Paid Social Planning & Optimization, Creative Content Production, Media Planning & Buying, Influencer Marketing, Brand Strategy Development, Data Analytics & Reporting
Industries Served: Consumer Packaged Goods (CPG), Retail & eCommerce, Financial Services, Healthcare, Technology, Entertainment & Media, Fitness & Wellness, Nonprofits, Startups & Direct-to-Consumer Brands
Case Study: View VaynerMedia X GXBank Campaign
Choosing a Digital Marketing Agency in New York
With New York City being home to a plethora of agencies, each offering unique strengths and specialties, the decision can feel overwhelming. Your first step is to understand your business’s specific needs so you can determine if an agency has services that will help you achieve your growth goals.
Next, evaluate the agency’s experience and reputation. Look for agencies with a proven track record in your industry, as they will have a better understanding of your target audience and market dynamics. Client testimonials and case studies can provide valuable insights into their capabilities and the results they’ve achieved.
Additionally, consider the agency’s approach to collaboration. A successful partnership requires open communication and a willingness to adapt strategies based on your feedback. Agencies that prioritize transparency and involve you in the decision-making process are more likely to deliver results that resonate with your brand.
Finally, assess the agency’s adaptability and innovation. The digital landscape is constantly evolving, so it’s essential to choose an agency that stays ahead of trends and embraces new technologies. Their ability to pivot strategies based on data-driven insights will ensure that your marketing efforts remain effective over time.
Learn more about how to evaluate a digital marketing agency
Frequently Asked Questions
How can partnering with a digital marketing agency benefit my business?
Expertise and Specialization: Digital marketing agencies employ professionals with specialized skills in various areas such as SEO, PPC, social media, and content creation. This expertise allows them to develop and execute effective marketing strategies tailored to your business needs. Agencies have specialized marketers that businesses may not have the resources to employ full-time in-house.
Cost and Time Efficiency: Hiring a digital marketing agency can be more cost effective than building an in-house team. Agencies eliminate the need for recruiting, training, and providing benefits for full-time employees. They can also execute campaigns faster, allowing you to focus on core business operations while they handle your marketing efforts. An agency is hired with a specific goal or project in mind, so achieving that goal is more streamlined and therefore more cost effective than working on that project internally.
Access to Advanced Tools and Technologies: Agencies invest in the latest marketing tools and analytics software that may be too costly for individual businesses. These tools provide valuable insights into campaign performance, enabling data-driven decisions that enhance marketing effectiveness. Many agencies like NoGood and InBeat have built their own proprietary technology that clients have access to when they partner with the agency.
Scalability and Flexibility: As your business grows or faces changes in the market, a digital marketing agency can easily scale its services to meet your evolving needs. This flexibility ensures that your marketing strategies remain relevant and effective. The agency can adapt your strategy as your brand scales. Additional experts and specialists can be added to your scope as your brand grows, giving you exposure to different marketing channels.
Improved Brand Awareness and Conversions: A dedicated agency can help enhance your brand’s visibility through targeted campaigns, social media engagement, and content marketing strategies. This increased exposure leads to better brand recognition and customer loyalty.
How do digital marketing agencies measure and track results?
Many agencies will build personalized dashboards for their clients, so stakeholders can get a high level overview of how their marketing campaigns are performing and where adjustments need to be made. Here are some metrics digital marketing agencies typically measure and track:
Return on Investment (ROI): Agencies calculate ROI to determine the profitability of their marketing campaigns. This involves comparing the revenue generated from campaigns against the costs incurred, allowing businesses to assess financial effectiveness.
Cost Per Acquisition (CPA): This metric measures how much it costs to acquire a new customer through marketing efforts. By analyzing CPA, agencies can optimize their spending and improve campaign efficiency.
Conversion Rate: This metric indicates the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. By tracking conversion rates, agencies can assess how well their campaigns drive customer actions.
Website Traffic: Agencies monitor the total number of visitors to a website over a specific period. This metric provides insights into the reach and effectiveness of marketing efforts, helping to evaluate overall campaign performance.
Click-Through Rate (CTR): CTR measures the ratio of users who click on a specific link to the number of total users who view an advertisement, blog post, or email. A high CTR often indicates that the content is relevant and engaging to the target audience.
Engagement Metrics: For social media campaigns, agencies track likes, shares, comments, and follower growth to gauge audience engagement. High engagement levels often correlate with effective content strategies.
Customer Lifetime Value (CLV): This metric estimates the total revenue a business can expect from a single customer throughout their relationship. Understanding CLV helps agencies tailor marketing strategies to maximize long-term profitability.
How long does it take to see results from digital marketing campaigns?
The timeline for seeing results can vary significantly based on several factors, including the type of campaign, industry competitiveness, and the specific goals set by the business. Here’s a general breakdown of what to expect:
Short-Term Results (0-3 Months)
In the initial phase, businesses may start to see early engagement metrics such as website visits, social media interactions, and email open rates. However, tangible conversions and significant ROI might still be limited during this period. This timeframe is crucial for establishing a digital presence and gathering initial insights into what strategies are working and what may need adjustment.
Mid-Term Results (3-6 Months)
As the campaign progresses into the mid-term phase, businesses typically begin to see more substantial results. This is when lead generation efforts may start to pay off, and brands can analyze patterns in consumer behavior. By this stage, adjustments can be made to optimize strategies for better performance. Many agencies suggest this is when more significant ROI becomes apparent.
Long-Term Results (6-12+ Months)
For many digital marketing strategies, particularly those focused on SEO and content marketing, it can take six months to a year or more to see meaningful results. This timeframe allows for the accumulation of organic traffic and improved search rankings. Businesses should be prepared for a longer commitment, as effective SEO campaigns often require ongoing efforts to maintain and build upon initial successes.
How do digital marketing agencies adapt strategies if a client’s business goals change?
Regular Strategy Reviews: Agencies conduct periodic assessments of marketing strategies to evaluate performance against current business objectives. This includes analyzing key metrics and identifying trends that may necessitate adjustments.
Data-Driven Insights: Utilizing data analytics tools, agencies can gather insights into campaign performance and customer behavior. This information helps them make informed decisions about where to pivot strategies based on what is working and what isn’t.
Cross-Functional Collaboration: Effective adaptation often involves collaboration across different departments, such as sales, product development, and customer service. By fostering communication among teams, agencies can ensure that marketing strategies are integrated with overall business objectives.
A/B Testing and Experimentation: By conducting A/B tests on various marketing tactics, agencies can quickly determine which approaches resonate best with target audiences. This iterative process allows for real-time adjustments based on performance data.
Customer Feedback Integration: Gathering and analyzing customer feedback allows agencies to understand shifting consumer preferences and adjust strategies accordingly. This responsiveness ensures that marketing efforts remain relevant and effective.
