Ghostery is known for its popular browser extension that makes the web browsing experience faster, cleaner and safer by detecting and blocking third-party data-tracking technologies
Ghostery Case Study
64%
Visits with Conversion
127%
Traffic
29%
Paid CVR
NoGood’s team seamlessly integrated with ours from the first day of our partnership.
They helped us focus our efforts on high-intent audiences; as a result, we managed to successfully reach customers who are truly interested in data privacy and seek tools like ours that help them take ownership of their information.
Jeremy Tillman
President & Head of Product & Marketing
Who is Ghostery?
Ghostery is a digital privacy SaaS company headquartered in New York City. The company builds products to protect, educate, and empower users to take back control of their online experiences. It is known for its popular browser extension that makes the web browsing experience faster, cleaner and safer by detecting and blocking third-party data-tracking technologies. Its mission is to build a product ecosystem that fosters an internet that does not need to harvest consumer data or attention to drive the digital economy. Launched in 2009, Ghostery has more than 7 million monthly active users who access the tool via app or browser extension.
Objectives
Drive downloads for Ghostery productsDrive paid users
Increase brand awareness
Challenges
Driving high-intent traffic that will convert to paid users or product downloads
Raising awareness about the brand
Reaching high-intent audiences with interest in privacy tools
Squad
Mostafa Elbermawy
Growth Lead
Queenie
Growth Strategist
Ben Kuriakose
Growth Marketing Manager
Theano
Growth Marketing Manager
Claudia Yuan
Creative Designer
Services Provided
- Product launch strategy
- Content strategy & SEO
- Conversion rate optimization
- Audience hyper-targeting
- Paid advertising
- Email marketing
- Design, UX, and copywriting
Approach
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Identified key dropoff points in the customer journey.
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Ran optimization tests on homepage and product pages to identify opportunities for improvement.
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Provided redesign, UX, and copywriting support to increase the efficacy of homepage and product pages.
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Ran full-funnel experimentations across brand messaging, acquisition channels, and audience targeting to identify and commit to the right message and position.
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Improved website content and social media engagement based on experiment learnings to increase audience engagement across all properties.