Ghostery Case Study

Ghostery is known for its popular browser extension that makes the web browsing experience faster, cleaner and safer by detecting and blocking third-party data-tracking technologies


Arrow 64% Visits with Conversion
Arrow 127% Traffic
Arrow 29% Paid CVR

NoGood’s team seamlessly integrated with ours from the first day of our partnership.

They helped us focus our efforts on high-intent audiences; as a result, we managed to successfully reach customers who are truly interested in data privacy and seek tools like ours that help them take ownership of their information.

Jeremy Tillman

President & Head of Product & Marketing

Who is Ghostery?

Ghostery is a digital privacy SaaS company headquartered in New York City. The company builds products to protect, educate, and empower users to take back control of their online experiences. It is known for its popular browser extension that makes the web browsing experience faster, cleaner and safer by detecting and blocking third-party data-tracking technologies. Its mission is to build a product ecosystem that fosters an internet that does not need to harvest consumer data or attention to drive the digital economy. Launched in 2009, Ghostery has more than 7 million monthly active users who access the tool via app or browser extension.

Objectives

Drive downloads for Ghostery products
Drive paid users
Increase brand awareness

Challenges

Driving high-intent traffic that will convert to paid users or product downloads

Raising awareness about the brand

Reaching high-intent audiences with interest in privacy tools

Squad

Mostafa Elbermawy

Growth Lead

Queenie

Growth Strategist

Ben Kuriakose

Growth Marketing Manager

Theano

Growth Analyst

Claudia Yuan

Creative Designer


Services Provided

  • Product launch strategy
  • Content strategy & SEO
  • Conversion rate optimization
  • Audience hyper-targeting
  • Paid advertising
  • Email marketing
  • Design, UX, and copywriting

Approach

  1. Identified key dropoff points in the customer journey.

  2. Ran optimization tests on homepage and product pages to identify opportunities for improvement.

  3. Provided redesign, UX, and copywriting support to increase the efficacy of homepage and product pages.

  4. Ran full-funnel experimentations across brand messaging, acquisition channels, and audience targeting to identify and commit to the right message and position.

  5. Improved website content and social media engagement based on experiment learnings to increase audience engagement across all properties.

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