Harness the direct line of communication to your target audience through segmentation, automation and personalization.
Strengthen Customer Relationships Through Email List Segmentation
Leverage customer engagement data to segment your audience into target personas.
Forget one-size-fits-all: we create specific audience segments based on historical user behavior to establish strong relationships with current and potential customers. By analyzing consumer drop off points and engagement rates, we use segmentation to tailor your messaging in order to resonate with different points in the user journey.
Personalization is at the Core of Effective Communication
Not every customer is the same – so why should your messaging be the same?
Our team of storytellers and copywriting experts craft targeted email marketing campaigns catered to the personas and preferences of specific audience segments. With deliberate and personalized brand storytelling, we continuously craft hyper relevant emails that increase leads and drive conversions.
Automated Email Campaign Optimizations for Increased CTR
Automate your email flows for optimal send times
We build data backed automated email flows that manage the who, what and when of your emails, so that every story is told to exactly the right person at exactly the right time. Through rapid experimentation, A/B testing frameworks and conditional flows, we build emails to drive up engagement and conversions, unlocking the highest delivery, open and clickthrough rates.
Our Email Marketing Channels & Tactics:
- Email strategy and audit
- Email template design and production
- Email newsletters
- Campaign development
- Campaign management
- List growth and segmentation
- Flow optimizations
- Rapid experimentation
- Email marketing integrations
- Email automation strategy
- Campaign tracking and analytics
Frequently Asked Questions (FAQs)
Why is email marketing important?
Email marketing plays a critical role in building trust and loyalty between your brand and its customers. Leveraging this opportunity to develop a relationship with your audience is a valuable investment for your brand and can help decrease CAC and increase ROI.
What can an email marketing agency do for my business?
Email marketing is a powerful channel to unlock exponential growth for customers who are stuck in the marketing funnel. Our team of experts will perform an audit before developing a holistic email strategy. Once implementation begins, the NoGood team will execute a variety of high-velocity growth experiments until we identify the most profitable long-term strategy.
What makes NoGood’s email marketing services different?
NoGood is a full service email marketing agency. We have expertise across all email marketing platforms, including Mailchimp, Klaviyo, HubSpot, Pardot, SendGrid, and Braze to name a few. Our agency offers everything from email design, strategy building, implementation, optimization, and even reporting. We leverage our rapid experimentation framework to unlock growth for our clients so they can meet and exceed revenue and client retention goals.
Why is email marketing challenging?
Users today get hundreds of emails a day, and most people have a track record of ignoring most of these emails. Other challenges include poor audience segments and boring content. Hiring an email marketing company like NoGood can ensure that whether you have a small business or operate in b2b markets that your email marketing strategy is highly personalized, structured, and functional, leading to high open rates, engagement, and conversions.
by our partners
The NoGood team is fast, savvy, and truly ahead of the curve
The growth squad model helped us stay agile yet laser-focused in achieving key metrics and growth objectives. NoGood is quick and consistent in delivering top and middle funnel growth.
Sonya HarbaughCEO & Co-Founder
We've found the NoGood team to be a passionate partner
The US market has been a major challenge for us, but we've found the NoGood team to be a passionate partner that really understands the digital funnel from top to bottom. Our acquisition and retention numbers are continuing to improve every month.