Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
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Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
Social media has been around for almost 20 years and the strategies have completely transformed. Here's how social was then vs. now.
Nov 30, 2022 10 min read
The fear, uncertainty and social distancing measures caused by the COVID-19 epidemic are taking their toll on our lives and global economy. Businesses of all sizes have or will feel...
Mar 17, 2020 9 min read
Influencers have grown from a nice-to-have, experimental part of brand marketing to a ubiquitous force dominating the social space and a staple in most company budgets. Business Insider predicts that...
Mar 10, 2020 7 min read
Marketing is a unique profession because there is a low barrier to entry, meaning all types of people have the opportunity to enter the field. Though there are high-level marketing...
Feb 28, 2020 8 min read
It should come as no surprise that people trust the recommendations of their friends and family more than advertisements. Just how much? 90% of people say they believe brand recommendations from...
Feb 20, 2020 7 min read
Not long ago, marketing tech was extremely limited. Programs could only make practical recommendations based on a set of fixed assumptions; input, output. These programs provided helpful macro insights, but...
Feb 13, 2020 8 min read
Growth and performance marketing has become a critical role that every organization needs. No longer just a buzzword, but true profession filled with forward-thinking and strategic marketers. Many of whom...
Jan 30, 2020 7 min read