Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
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Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 6 marketing tools that leverage GPT3.
Jan 24, 2023 10 min read
TikTok has become one of the hottest apps in 2020. From dancing videos to DIYs to comedy skits, TikTok has quickly become the second-coming of Vine to many people. According...
Apr 22, 2020 5 min read
As marketers, we’re always looking to gain new knowledge and stay up to date on the latest marketing trends and strategies. There are multiple ways we go about gathering this...
Apr 15, 2020 8 min read
While LinkedIn is mostly seen as a digital resume and networking tool, that doesn’t mean the social network isn’t building itself to be as engaging as possible. That’s why it...
Mar 28, 2020 6 min read
With “data-driven or bust” as the marketing standard, digital marketers tend to favor quantitative metrics that can concretely ladder up to demographics. However, knowing a person’s age, income level, education,...
Mar 23, 2020 7 min read
The fear, uncertainty and social distancing measures caused by the COVID-19 epidemic are taking their toll on our lives and global economy. Businesses of all sizes have or will feel...
Mar 17, 2020 9 min read
Influencers have grown from a nice-to-have, experimental part of brand marketing to a ubiquitous force dominating the social space and a staple in most company budgets. Business Insider predicts that...
Mar 10, 2020 7 min read