Search engines are now becoming "answer engines" — zero click user UIs powered by generative AI. Here’s how to optimize for this new landscape of search.
of The Curve
Featured growth bites 🍪
How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 8 marketing tools that leverage GPT4.
Jan 24, 2023 13 min read
Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
The cost of acquiring new customers is five times higher than the cost of retaining existing customers. This is not at all a surprising statistic, given that acquiring new customers...
Nov 13, 2023 10 min read
As communities become more specialized and content shifts towards discovery, it's never been more important to take a community-first approach.
Jul 29, 2022 8 min read
Consumption is the future metric by which all content will be measured, it should surprise no one that content consumed social.
Jul 27, 2022 5 min read
In the content economy, content has become a currency that brands exchange with audiences for time and attention while building communities.
Jul 26, 2022 8 min read
The success of celebrity brands have evolved beyond a face and a name. Products come first in the new celeb-brand landscape.
Jul 20, 2022 14 min read
Design trends impact each and every aspect of our lives from products to culture — these are the trends you need to know in 2022.
Jul 8, 2022 6 min read
Choosing the right growth hacking courses and training is an essential step in becoming a growth expert. Here's our roundup of Top 21 growth marketing courses.