Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
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Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
Social media has been around for almost 20 years and the strategies have completely transformed. Here's how social was then vs. now.
Nov 30, 2022 10 min read
TikTok has become one of the hottest apps in 2020. From dancing videos to DIYs to comedy skits, TikTok has quickly become the second-coming of Vine to many people. For...
Oct 8, 2020 13 min read
Growth marketing has had a meteoric rise over the last few years in the marketing space. This is due to the unprecedented success of companies like Facebook, Airbnb, and Uber....
Oct 1, 2020 5 min read
Podcasts have vast potential to distill incredible amounts of knowledge and information into rapid 30-60 minute snippets of information that can be consumed on the go, at the gym, or...
Sep 30, 2020 8 min read
In a time driven by visual content, Instagram enables companies and brands to represent their brand visually, craft a personality, and stay top-of-mind for the millions of users who scroll...
Aug 3, 2020 12 min read
Four months since the World Health Organization declared COVID-19 a worldwide pandemic, the world is slowly reopening after an unprecedented lockdown. The consumer market is changing, with declines in some...
Jul 14, 2020 6 min read
SEO (search engine optimization) is a fascinating practice and one of the more rewarding specialties to implement in marketing. Since search engines like Google, Bing, and Yahoo update their search...
May 19, 2020 7 min read