Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
of The Curve
Featured growth bites 🍪
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
Social media has been around for almost 20 years and the strategies have completely transformed. Here's how social was then vs. now.
Nov 30, 2022 10 min read
For more than a decade, Shopify has helped businesses of all sizes transition to the digital space. What started as a simple online store itself, Shopify quickly pivoted and transitioned...
Jan 2, 2021 9 min read
Targeting is the most important part of any marketing effort, full stop. Conversely, it’s often the least understood aspect of most social media campaigns. Agencies put forth countless variations of...
Dec 22, 2020 12 min read
Utilizing artificial intelligence and machine learning is nothing new in the digital marketing world. We’ve discussed it in broad detail with regards to AI marketing trends for 2020. However, as big...
Dec 21, 2020 9 min read
For over a decade, the iconic red play button has been a cultural staple. From a business standpoint, the strength and efficacy of video marketing these days are impossible to...
Nov 10, 2020 11 min read
According to an estimate from the Center for Responsive Politics, new political election spending projections for 2020 will now hit $10.8 billion – 50% higher than the 2016 presidential election....
Oct 27, 2020 2 min read
Whether it is views, social shares, or ROI, marketers can measure it all. However, there is one key thing that marketers cannot measure yet with basic analytics – emotional resonance....
Oct 9, 2020 8 min read