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Featured SEO growth bites

Cover image for a blog post about how to win position zero in SEO.

Position Zero in SEO: How to Win the Top Spot in AI Search

SEO isn’t dead; it’s evolving. And at the center of that evolution? Position Zero. Once a nice-to-have featured snippet, Position Zero is now the starting line for how people discover,...

Aug 6, 2025 13 min read

Julia
Olivas

Cover image for a blog post comparing social search, traditional search, and AI search.

Differences & Similarities Between Traditional Search, AI Search & Social Search

You’ve heard it before, and I guarantee you that you’ll hear it again. Search is evolving. To be honest, it has been for a while. At the beginning of the...

Aug 1, 2025 9 min read

Daria
Erzakova

Customer-Focused SEO & AEO: Adapt Your Search Approach for Maximum Growth & Retention

Organic search remains one of the most cost-effective channels for driving both new customer acquisition and improving retention rates. With AI answer engines like Google’s AI Overview, ChatGPT, and others...

Jul 25, 2025 7 min read

Julia
Olivas

2025 SEO Trends: 8 Things We’re Seeing

SEO is evolving faster than ever, and 2025 is bringing some of its most disruptive changes yet. From AI-authored answers to shifting user behaviors, staying ahead means rethinking how we...

Jul 17, 2025 8 min read

Julia
Olivas

All articles

Cover image for the blogpost "Fintech SEO: 7 Strategies for 2025"

Fintech SEO: 7 Strategies for 2026

Discover essential Fintech SEO strategies and learn how to drive organic traffic in the competitive financial technology space.

Jan 12, 2026 12 min read

Chloe
Siohan

Cover image for a blog post about SEO and AEO content strategy.

2026 SEO & AEO Content Strategy: Mastering Adaptation in the Wake of Algorithm Evolution

Learn the 2026 SEO and AEO strategies you need to stay visible as algorithms evolve and AI captures more organic search traffic.

Dec 31, 2025 11 min read

Chloe
Siohan

Top 11 SEO Agencies in Toronto for 2026

Find an SEO agency in Toronto by reading our list and reviewing case studies, testimonials, and expertise.

Dec 23, 2025 7 min read

Ryan
Sylvestre

Cover image for a blog post about search intent optimization for AI search.

Search Intent Optimization in AI vs. Traditional SEO

Learn how search intent works in AI and traditional SEO, how LLMs interpret queries, and how to optimize content for citability.

Dec 17, 2025 8 min read

Daria
Erzakova

Cover image for a blog post about the future of search marketing in 2026.

The Future of Search in 2026: What Search Marketing Actually Means Now

Search marketing has changed. Learn how AI, zero-click search, and answer engines reshape SEO, SEM, and more, and what to do to stay ahead.

Dec 16, 2025 17 min read

Daria
Erzakova

Open Graph SEO: A Guide to Maximizing Social Media Engagement

If you were paying for a billboard in Times Square, you wouldn’t design something dull, generic, or totally off-brand, right? Well, when you post a link on social media, and...

Dec 5, 2025 14 min read

Julia
Olivas