The rise of influencer marketing has consequently led to the rise of agencies offering content creation and management services specifically for influencer campaigns. According to Statista, By the end of 2024, influencer marketing is predicted to be a $24 billion industry, with 66% of brands expected to increase their influencer marketing budgets in the next year.
Influencer marketing has helped brands navigate the changing landscape for building brand awareness in the ever competitive arena of social media. Having an influencer on your side is essentially like having a fast-pass in Disney World; getting to the front of the line and cutting through the noise is what it’s all about.
Choosing the right agency is crucial – it’s like picking a dance partner for the social media ball.
Here’s what to look out for when choosing an influencer marketing agency:
- Do they know your industry inside out?
- Can they show off some impressive wins?
- Are their influencer connections top-notch?
- What cool tech tools do they use?
- Will they be upfront about how things are going?
- Can they cook up creative campaign ideas?
- Do they ‘get’ your brand’s vibe?
- Can they keep up as your brand grows?
Why work with an influencer marketing agency?
While some agencies choose to focus on specific channels or industries, top influencer marketing agencies should provide in-depth knowledge and experience across multiple social channels, areas of interest, and be able to work with brands and influencers of all sizes. Their job is to match brands and influencers in a more selective way in comparison to AI matching that some paid platforms provide. Many influencer marketing agencies have a roster of trusted influencers they work with and can provide expert analysis and assessment to reach a brand’s awareness or conversion goals.
What is the pricing of influencer marketing agencies?
Now, let’s talk money – because we know that’s probably on your mind. How do these agencies charge? Well, it’s not one-size-fits-all:
- Percentage of media spend: Agencies may charge a percentage of your total influencer campaign budget, often ranging from 10% to 20%.
- Retainer fees: For ongoing services, agencies might charge a monthly retainer, which can vary widely based on the scope of work and agency reputation.
- Project-based pricing: Some agencies offer flat rates for specific campaigns or services.
- Performance-based pricing: In this model, agencies tie their compensation to campaign performance metrics, such as engagement rates or sales.
- Hybrid models: Many agencies combine these approaches to create customized pricing structures.
Prices can range from a few grand for smaller gigs to eye-watering sums for massive, celebrity-studded campaigns. It all depends on the agency’s street cred, how complex your campaign is, and which influencers you’re eyeing.
Remember, finding the perfect agency match is like finding the perfect pair of jeans – it might take some trying on, but when you find the right fit, it’s magic.
As we roll out our list of the crème de la crème of influencer marketing agencies, keep these pointers in mind. Each agency has its own secret sauce, and finding the one that clicks with your brand could be the game-changer you’ve been looking for in the wild world of digital marketing.
The Leading Influencer Marketing Agencies in 2024:
- NoGood
- The Influencer Marketing Factory
- Obviously
- Kairos Media
- Carusele
- Open Influence
- IMA Agency
- Fanbytes
- Influence Nation
- Leaders
- Audiencly
- August United
- Social Studies
- GoFish Digital
- Viral Nation
- Village Marketing
- Billion Dollar Boy
- Zorka Agency
- The Motherhood
- ApexDrop
- Ubiquitous
- The Shelf
- Moburst
- Hypefactory
- InBeat
- TopRank Marketing
- Team Epiphany
1. NoGood
Description: NoGood designs and runs customized influencer campaigns that target communities authentically, driving revenue, and user growth. This influencer marketing agency specializes in helping startups of nearly every size, vertical, and business model grow by building services around insights and first-hand learnings. NoGood is connected with a vast network of influencers and knows what it takes to methodically help brands grow from one stage to the next holistically through influencer marketing. This team provides trackable and scalable insights that help any company walk away with a deeper understanding of what works and what’s next.
Office Location: New York, NY (Headquarters)
Year Founded: 2017
Team Size: 50 – 100
Key Services: Performance marketing, Content Creation, Community-led growth, Influencer Marketing, Social media management SEO, Ad Creative, Attribution Reporting
Industries Served: B2B SaaS, Consumer Tech, Gaming, Healthcare
Case studies: Invisibly, Bytedance, Rivet, Merlin, Iovera, Exparel, Steer, Fratelli
Noteworthy Campaign:
Launched and scaled JVN Hair to become one of the fastest growing hair brands in the nation. The JVN X NoGood campaign won an award for best creator led and performance beauty campaign in 2022.
2. The Influencer Marketing Factory
Description: The Influencer Marketing Factory is one of the top global influencer marketing agencies that help brands get in front of Gen Z & Millennials on TikTok, YouTube, and Instagram. Its team supports brands and companies sets KPIs, identifies the right influencers, works on creativity, manages contracts and deliverables, and takes care of reposting and digital ROI analysis.
Office Location: New York & Miami
Year Founded: 2015
Team Size: 50+
Key Services: Influencer Marketing
Industries Served: Music, Apps, Toys, eCommerce, Beauty
Case studies: View all case studies.
3.Obviously
Description: Obviously is a full-service influencer marketing agency that guides clients through every step of the process and tailors each campaign to brand needs. With a database of 400,000 influencers across several major channels, they can create innovative marketing packages of any size or complexity. They handle all aspects of the influencer marketing experience including communication, product shipment, and analysis.
Office Location: New York, Paris, San Francisco
Year Founded: 2014
Team Size: 50 -200
Key Services: Influencer Marketing
Industries Served: RCPG, E-Commerce, Fashion
Case studies: View all case studies.
4. Kairos Media
Description: Kairos Media has a team of innovators, storytellers, and social experts that create impactful, creative-led campaigns to deliver strong ROI for clients. Their award-winning team does social and digital planning, media buying, and audience analytics with their proprietary software, Kairos Insights. They target and activate sector-leading influencers who are guaranteed to produce results.
Office Location: London & Manchester
Year Founded: 2015
Team Size: ~15
Key Services: Influencer Marketing
Industries Served: Saas, CPG, E-Commerce
Case studies: View all case studies.
5. Carusele
Description: Carusele is an influencer agency that provides either full-service program management or support services for in-house teams to connect brands and consumers through authentic content. Carusele understands the problem with most influencer marketing models is the lack of ability to generate and measure real business results, so their approach uses real-time data to optimize programs daily in an effort to generate the most efficient results. These programs provide competitive pay-per-click advertising and drive a measurable sales lift for clients.
Office Location:
Year Founded:
Team Size:
Key Services: Influencer Marketing
Industries Served: E-Commerce, CPG
Case studies: N/A
6. Open Influence
Description: Open Influence unlocks creative and strategic insights that elevate campaigns with best-in-class content, resulting in brand experiences that celebrate individual creativity. This team believes in real humans loving real humans. They produce contagious creativity that sticks with consumers long after they’ve scrolled away. They act as an extension of your team, ensuring that all parties remain aligned and are committed to the purpose.
Office Location: Los Angeles, Chicago, New York, London, Milan, Hong Kong
Year Founded: 2015
Team Size: ~10
Key Services: Creative & Strategy, Creator Discovery, Campaign Management, Content Syndication, Brand Safety, Analysis & Reporting, Paid Social Support
Industries Served: CPG, Financial and Insurance, Travel
Case studies: View all case studies.
7. IMA Agency
Description: IMA Agency, formerly known as Fashiolista Agency, executes effective strategies based on brand DNA. They hand pick the right influencers every time for conversion-led campaigns. With 10 years of experience, this team has developed countless campaigns over a variety of countries with hands-on execution, underpinned by in-depth reporting. They also can call their in-house production team and performance marketers when needed, as an added perk.
Office Location: Amsterdam
Year Founded: 2010
Team Size: ~30
Key Services: Influencer Marketing
Industries Served: SaaS, E-Commerce, CPG
Case studies: View all case studies.
8. Fanbytes
Description: Fanbytes has one priority and that is helping brands reach Gen Z audiences. The U.K. based agency utilizes their proprietary analytics platform to create end-to-end influencer marketing campaigns with an emphasis on actionable metrics including expected clicks, installs, and branded engagement. Fanbytes sticks to where 13-25 year-olds congregate: TikTok, Snapchat, Instagram, and YouTube. Their two-pronged strategy of organic and paid social campaigns guarantees reach and engagement.
Office Location: London
Year Founded: 2015
Team Size: ~10
Key Services: Influencer Marketing
Industries Served: SaaS, CPG, DTC
Case studies: View all case studies.
9. NeoReach
Description: Data is at the heart of everything NeoReach does including developing an algorithm that has created a database of over 3 million influencers and a new method for calculating ROI which they call Influencer Media Value (IMV). This metric is specific to influencer campaigns and sponsored posts and is better suited to large companies that also regularly spend money on traditional print and broadcast advertising channels.
Office Location: Los Angeles, CA
Year Founded: 2014
Team Size: 50+
Key Services: Influencer Marketing
Industries Served: SaaS, CPG, DTC, B2B
Case studies: N/A
10. Leaders
Description: With over a decade of expertise, Leaders brings a wealth of knowledge to the table. Their agency has a proven track record of success and has over 1,200 data-driven campaigns to prove it. By leveraging their ambassador model, which taps into the power of “the hippest people,” they are able to engage with genuine and influential individuals who possess a strong and dedicated following, thus amplifying your brand’s message and driving positive ROI.
Office Location: Israel
Year Founded: 2009
Team Size: ~35
Key Services: Influencer Marketing
Industries Served: CPG, B2B
Case studies: View all case studies.
11. Audiencly
Description: Audiencly makes influencer marketing easily accessible to any company, developing successful influencer campaigns through extensive analysis. Their influencer management process includes sponsoring, channel management, creative, event management, and product distribution. Their portfolio of popular and well-known influencers produce daily content on platforms like Youtube, Twitch, and Instagram to grow your brand’s reach.
Office Location: Germany
Year Founded: 2018
Team Size: 50
Key Services: Influencer Marketing
Industries Served: SaaS
Case studies: View all case studies.
12. August United
Description: At August United, we offer a comprehensive suite of services as a full-service influencer agency. Our offerings include strategy development, activation planning, network expansion, and content creation. We believe that in a world of homogeneity, influencers can serve as a powerful catalyst for creating waves of influence across a diverse range of communities. By combining eye-catching social media strategies with nimble execution, we have been able to deliver outstanding results for numerous clients.
Office Location: Tempe, Arizona
Year Founded: 2015
Team Size: 11-50
Key Services: Influencer Marketing
Industries Served: CPG, SaaS
Case studies: N/A
13. Social Studies
Description: AdWeek has crowned Social Studies as the fastest-growing influencer agency. The company’s discover-amplify-authenticate approach is designed to link forward-thinking brands with the perfect talent, oversee campaign strategy, and gather quantifiable data, enabling brands to duplicate their successes. In addition, their blog provides an added perk for remaining informed on the most recent influencer trends.
Office Location: USA
Year Founded: 2015
Team Size: ~20
Key Services: Influencer Marketing
Industries Served: CPG, E-Commerce
Case studies: N/A
14. Go Fish Digital
Description: Go Fish promises to increase brand awareness and engagement by forming and growing ongoing relationships with influencers across a variety of niches. Along with influencer marketing, this team specializes in SEO, online reputation management, conversion rate optimization, for both local and national businesses.
Office Location: North Carolina & Virginia
Year Founded: 2005
Team Size: 50+
Key Services: Influencer Marketing
Industries Served: SaaS
Case studies: View all case studies.
15. Viral Nation
Description: Viral Nation helps both influencers develop their business, and maintains relationships with a collection of companies and brands to secure ideal partnerships for every social campaign. Their award-winning, full-service campaigns go beyond the post, with paid boosting, whitelisting, retargeting, and experiential capabilities.
Office Location: Canada
Year Founded: 2014
Team Size: ~20
Key Services: Influencer Marketing
Industries Served: Saas, CPG
Case studies: View all case studies.
16. Village Marketing
Description: Village Marketing concepts campaigns and matches the most influential social media personalities to the right brands to create content that feels human. Their collective guides the entire creative process with community dialogue in mind. From content production to influencer events, the all-women team connects offline experiences to online communities.
Office Location: New York, NY
Year Founded: 2016
Team Size: 51-200
Key Services: Influencer Marketing
Industries Served: CPG, Fashion, SaaS
Case studies: N/A
17. Billion Dollar Boy
Description: Billion Dollar Boy is a unique creative agency that has over 50+ employees and works across London, New York, and New Orleans. The agency has worked with some of the premier brands in categories including beauty, fashion, retail, lifestyle, consumer goods, food and beverage, and automotive. Their work has reached 38 countries, and the company believes in diversity and inclusivity in influencer marketing.
Office Location: London, New York & New Orleans
Year Founded: 2014
Team Size: ~20
Key Services: Influencer Marketing
Industries Served: B2C, E-commerce, DTC
Case studies: View all case studies.
18. Zorka Agency
Description: Founded in 2014, Zorka brings brands and creators together to make native and entertaining content with a focus on enticing emotional connections. They work on any platform and have strong direct relationships with influencers. Having influencers on speed-dial provides the best prices, speedy asset creation, and streamlines communication.
Zorka has a strong client base with some of the fastest-growing and private companies in the world. They excel in creating content and influencer campaigns that are fun, exclusive, and scalable.
Office Location: N/A
Year Founded: 2014
Team Size: ~15
Key Services: Influencer Marketing
Industries Served: E-commerce, DTC
Case studies: View all case studies.
19. The Motherhood
Description: The Motherhood agency has been around for more than a decade and is one of the earliest agencies to implement influencer marketing. This influencer marketing agency delivers exceptional work. The agency connects brands with their most important audiences through strong influencer campaigns. The campaigns are smart, fresh, and strategically positioned to reach the most people and drive engagement.
Office Location: N/A
Year Founded: 2006
Team Size: ~10
Key Services: Influencer Marketing
Industries Served: B2C, E-Commerce
Case studies: View all case studies.
20. ApexDrop
Description: With the purpose of inspiring millions with micro-influencers, ApexDrop is a growth marketing firm that develops and offers top-tier marketing services for its partnering brands. Built by a group of passionate marketers, the agency understands the need for community-building around a brand. ApexDrop will help you build the most influential communities for your brands and take them to new heights with authenticity at its core.
Office Location: N/A
Year Founded: N/A
Team Size: ~15
Key Services: Influencer Marketing
Industries Served: Photography, Brand Management
Case studies: View all case studies.
21. Ubiquitous
Description: A group of marketing executives, social media pros, developers, and influencers, Ubiquitous is a full-service influencer marketing agency that improves its clients’ social media presence through creator-led organic content. Using predictive analytics and machine learning through their unique strategy, the agency solves any influencer marketing challenges. Whether it’s brand awareness or developing an incredible growth strategy, Ubiquitous will be there for you.
Office Location: N/A
Year Founded: 2020
Team Size: ~10
Key Services: TikTok Marketing, Social Media Marketing, Influencer Marketing
Industries Served: B2B, B2C, DTC
Case studies: View all case studies.
22. The Shelf
Description: Solving critical business goals for their customers including those of reaching target audiences and achieving conversions, The Shelf is a full-funnel influencer marketing agency pioneering in data-driven influencer marketing. By creating authentic and relatable stories through their choice of influencers, the agency helps its customers reach their targeted audiences. The Shelf differentiates itself from its competitors through its innovative technology that discovers and indexes millions of influencers for campaign success.
Office Location: Atlanta, GA
Year Founded: 2011
Team Size: ~50
Key Services: Influencer Marketing
Industries Served: B2B, B2C, DTC
Case studies: View all case studies.
23. Moburst
Description: Moburst has over a decade of helping companies achieve hypergrowth and category domination. Moburst partners with influencers with industry expertise that help elevate your brand. Their team streamlines the creative process to make their marketing services more affordable while driving incredible results. They provide a connection between brands and creators by adding a personal touch to relationships and brand marketing.
Office Location: New York
Year Founded: 2013
Team Size: ~20
Key Services: Influencer Marketing
Industries Served: B2B, B2C, DTC
Case studies: View all case studies.
24. Hypefactory
Description: HypeFactory is a one-stop influencer marketing company that meets any advertising objectives. To find the finest influencers for their clients, the agency developed the HypeAuditor tool. Additionally, they choose from millions of influencers using cutting-edge artificial intelligence technologies to identify the perfect match for business goals. HypeFactory employs thorough and precise data to locate the influencers most appropriate for any marketing initiative. They track several different metrics, including channel and audience quality scores. Before executing their intended course of action, they use a wide range of unusual factors to choose the appropriate audience.
Office Location: Cyprus
Year Founded: 2017
Team Size: ~15
Key Services: Influencer Marketing
Industries Served: B2B, B2C. DTC
Case studies: View all case studies.
25. InBeat
Description: They assist well-known international businesses like New Balance, Nordstrom, and Disney in achieving their business objectives by working with more than 25,000 micro-influencers on TikTok, YouTube, and Instagram. Brands will be able to benefit from their extensive network of influencers as well as their internal social media expertise and technology. One of the major advantages of working with inBeat is that any campaign will be given an internal creative director. They can develop a distinctive angle that will highlight the brand and content.
Office Location: Los Angeles
Year Founded: 2015
Team Size: N/A
Key Services: Influencer Marketing
Industries Served: B2B, B2C, DTC
Case studies: View all case studies.
26. TopRank Marketing
Description: TopRank Marketing was founded in 2001 and is an expert in B2B influencer marketing. They have a competitive network and knowledge to drive effective strategies. Tap into an established community of experts in every industry. TopRanks employs strategies to attract qualified audiences that are action-oriented so you can crush your campaign goals. If you need a customized approach to grow your brand with influencer marketing, TopRank Marketing could be your trusted growth partner.
Office Location: Minnesota
Year Founded: 2001
Team Size: 2
Key Services: Influencer Marketing
Industries Served: B2B, B2C, DTC
Case studies: View all case studies.
27. Team Epiphany
Description: In its ten years of business, the New York and Portland-based company has been able to land quite a few well-known clientele. Moet & Chandon, Heineken, Cadillac, HPNOTIQ, Nike, Hennessy, JBL, HBO, and Tanqueray are a few of these. According to them, they are focused on magnifying influence and utilizing the networks that generate it. They represent themselves as developing specialist marketing that is ready for mass adoption. They concentrate on creative services, brand strategy, experiential marketing (such as pop-up shops and special events), social media, influencer engagement, and public relations.
Office Location: New York
Year Founded: 2005
Team Size: ~10
Key Services: Influencer Marketing
Industries Served: B2B, B2C, DTC
Case studies: View all case studies.
FAQs about influencer marketing agencies
What is an influencer marketing agency?
Influencer marketing agencies facilitate partnerships between brands and influencers (or content creators) to connect audiences with their products and/or services. These influencers often come with their own sizeable following, creative style, and built-in level of audience trust.
Types of influencer marketing agencies
- Recruitment: finding and vetting influencers appropriate for your target brand audience
- Growth: provides data-driven performance marketing, media buying, and analyzing and reporting campaign results
- Creative: assists with content creation and in-house production
- Depending on your brand needs, you’ll need to work with an influencer marketing agency that provides the support and expertise needed to run a successful influencer campaign.
How do I find an influencer marketing agency?
When searching for an influencer marketing agency, reviewing the agencies mentioned in our article is a good idea. By exploring these agencies, you can find professionals offering a range of services tailored to your needs. Whether you’re looking for influencer marketing services, an influencer marketing platform, or comprehensive digital marketing services, conducting a thorough review is crucial to ensure you partner with the right agency.
Here’s a step-by-step guide to help you find the ideal digital influencer marketing agency that aligns with your objectives:
- Identify your needs: Begin by determining your specific goals and requirements for your influencer marketing campaign. Are you looking for campaign management, successful influencer marketing strategies, social media management, content strategies, or high-quality content creation? Being clear about your objectives will guide your agency search.
- Research influencer marketing agencies: Utilize social media channels, search engines, and industry-specific directories to research and identify potential influencer marketing agencies. Use keywords like “influencer marketing agency,” “digital influencer marketing agency,” and “full-service agency” to narrow down your search.
- Check online reviews and references: Look for reviews and testimonials from previous clients to gauge the agency’s reputation and track record in delivering impactful campaigns and engaging content. Reliable agencies will have a positive online presence.
- Evaluate their expertise: Review the agency’s portfolio and case studies to assess their experience and the quality of their work. Ensure they have experience in your industry and with your target market.
- Ask for a data-driven approach: An effective influencer marketing agency should rely on data-driven strategies. Inquire about how they measure their campaigns’ success and ability to reach potential customers.
- Meet with agencies: Reach out to a few agencies to discuss your requirements and gauge their understanding of your brand. This will help you determine which agency has the best grasp of your goals and objectives.
- Request proposals and quotes: Ask the shortlisted agencies for detailed proposals and cost estimates. Compare the offers and see which one aligns best with your budget and campaign objectives.
- Check for social media expertise: Ensure that the agency has expertise in managing various social media channels and can create and optimize social media content to effectively reach your target audience.
- Inquire about content strategies: Content plays a critical role in influencer marketing. Ask about the agency’s content strategies and their ability to produce high-quality content that resonates with your audience.
- Consider full-service agencies: Full-service agencies can offer a comprehensive solution that covers every aspect of your influencer marketing campaign, from strategy development to execution.
By following these steps and emphasizing a data-driven, high-quality, and content-focused approach, you’ll be well on your way to finding the right influencer marketing agency to help you create successful influencer marketing campaigns that connect with your target market and potential customers.
If you need help refreshing your influencer marketing strategy, connect with one of our marketing experts.
