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TikTok

TikTok Live Shopping: Strategic Value, Use Cases + Examples

Entertaining and story-driven marketing campaigns in TikTok Live Shopping to help you grow, retain and enjoy an immediate payoff for your brand.

Narée Asherian

May 22, 2023 5 min read

TikTok

Deinfluencing: Is This the End of Influencer Marketing?

Deinfluencing is not the end of the influencer era. Instead, it is a mass representation of the marketing pendulum that is constantly swinging.

Sarah Baus

Mar 10, 2023 4 min read

TikTok

Elf Case Study: TikTok Marketing Lessons to Learn

According to Kyra’s 2022 Gen Z State of Beauty Report, e.l.f. Cosmetics was rated the top beauty brand among Gen Z. Let’s find out why…

Sarah Baus

Mar 9, 2023 5 min read

TikTok

TikTok for Brands: A Guide to Launching and Sustaining Your Brand on TikTok

Why TikTok should be an essential part of your content strategy and what strategic value it carries for brands overall.

Chris Barnes

Feb 22, 2023 11 min read

Strategy Behind The Fastest Growing TikTok eCommerce Brands

TikTok is on track to reach $13.79B in ad revenue in the next three years. Brands that don’t take advantage of TikTok ads risk losing out on both a massive customer base and their share of ad revenue.

Narée Asherian

Feb 22, 2023 9 min read

The Rise of Social Subscriptions and the Decline of Ads

There is a mainstream shift in the way social media platforms think about revenue diversification, and ad platforms are facing challenges with their existing ad monetization models.

Mostafa ElBermawy

Feb 22, 2023 5 min read

Stay Ahead
of The Curve

All articles

TikTok Live Shopping: Strategic Value, Use Cases + Examples

Deinfluencing: Is This the End of Influencer Marketing?

Elf Case Study: TikTok Marketing Lessons to Learn

TikTok for Brands: A Guide to Launching and Sustaining Your Brand on TikTok

Strategy Behind The Fastest Growing TikTok eCommerce Brands

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Stay Ahead of The Curve

All articles

TikTok Live Shopping: Strategic Value, Use Cases + Examples

Deinfluencing: Is This the End of Influencer Marketing?

Elf Case Study: TikTok Marketing Lessons to Learn

TikTok for Brands: A Guide to Launching and Sustaining Your Brand on TikTok

Strategy Behind The Fastest Growing TikTok eCommerce Brands

The Rise of Social Subscriptions and the Decline of Ads

Stay Ahead
of The Curve