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The Rise of Dark Social & How It’s Affecting Your Brand

Did you know that 84% of social sharing is considered Dark Social? But Dark Social is not what you may think. Since the release of iOS 14, data tracking has become increasingly difficult for marketers and with users more inclined to protect their privacy, social sharing has fallen off our analytics radars resulting in it going "dark."

Mar 10, 2022 10 min read
Maura
Grace