Search engines are now becoming "answer engines" — zero click user UIs powered by generative AI. Here’s how to optimize for this new landscape of search.
of The Curve
Featured growth bites 🍪
How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 8 marketing tools that leverage GPT4.
Jan 24, 2023 13 min read
Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
The cost of acquiring new customers is five times higher than the cost of retaining existing customers. This is not at all a surprising statistic, given that acquiring new customers...
Nov 13, 2023 10 min read
What is Neuromarketing? And how brands use it to trick you into buying their products? These are some of the questions answered in this video. We also cover examples and practical
Sep 8, 2019 1 min read
Growth marketing or the growth hacking process is not magic or sorcery of clever hacks and shortcuts. As one of the top growth marketing agencies, we often have lengthy conversations...
Apr 6, 2019 8 min read
It should come as no surprise that the modern marketer needs to master one major skill; data. As growth marketers, a huge part of our job is gathering data, reporting...
Oct 18, 2018 7 min read