Google AI Overviews are dominating SERPs, and those who don’t rank in them are seeing drops in impressions and clicks. This translates to less awareness and ultimately fewer conversions for your brand.
The same rings true for AI search engines. Although they have a smaller market share than Google, we’re still seeing a rise in the number of searches in LLMs like Perplexity, ChatGPT, and Claude. The growth of AI search engines is not slowing down, and brands need to be prepared for the new frontier of SEO.
So what does this mean for marketers? You’ll need to improve your AI brand visibility in LLMs and Google AI overviews. We’ve rounded up the top five tools to help you write and optimize content for answer engines, track generative AI performance insights, and see how your content measures up to your competitors.
Top 5 Generative AI Visibility Software Platforms
1. Goodie
Goodie is an answer engine optimization platform designed to help you create and optimize your content for visibility in top LLMs like Perplexity, ChatGPT, Claude, and Gemini. It’s the first tool of its kind offering all-in-one content writer, competitive research, and optimization tools, designed to help you rank higher in generative AI search results.
The AI Content Writer feature helps you create AEO- and SEO-optimized creative content. It’s equipped with an “Author Stamp” where you upload your best piece of writing and Goodie will analyze it to make future content sound like you. The AI Content Writer pulls information from top sources and adds creative examples, anecdotes, and keywords to optimize for both traditional search, LLMs, and user experience.
Goodie’s AI Visibility feature helps you understand your brand visibility and determine how your content is performing in LLM searches. This tool helps you optimize your content for AEO to rank higher in LLM search results. You can compare your AI visibly against your competitors to find areas of improvement. Goodie also measures your Sentiment Score, revealing how perception of your brand is trending across all LLMs.
Goodie eliminates the need for manual AI visibility monitoring and advanced AI expertise by automating your performance reports in personalized dashboards.
Key Features
- AI Visibility Insights: Learn where your brand is ranking in LLM searches.
- Sentiment Score: Discover how your brand is perceived.
- Competitor Analysis: Find out where your brand is ranking in LLM searches compared to your top competitors.
- AI Content Writer: Generate SEO- and AEO-optimized creative writing that sounds authentic.
- Author Stamp: Add a touch of your own personal writing style to every blog post.
- Brand Voice: Add your brand principles to infuse every piece of content with your unique voice.
Pricing: Contact Goodie for a personalized estimate.
2. HubSpot AI Search Grader
HubSpot AI Search Grader is designed to help businesses evaluate their visibility, sentiment, and share of voice in AI-powered search engines. It provides actionable insights to optimize brand performance in generative AI search results. The tool analyzes the tone of AI-generated responses about your brand and informs you of your brand’s share of voice across LLM platforms.
AI Search Grader currently supports GPT-4o and Perplexity, with plans to expand coverage to other AI platforms.
Key Features
- AI Visibility Analysis: Tracks how often and where your brand appears in AI-generated search results, offering a “report card” with a performance score.
- Sentiment Analysis: Uses natural language processing to determine if AI platforms describe your brand positively, negatively, or neutrally.
- Share of Voice (SOV): Measures how your brand compares to competitors in terms of mentions in AI responses, highlighting opportunities to improve visibility.
- Competitor Insights: Allows users to analyze competitors’ performance alongside their own, providing a comparative edge.
Pricing: Free
3. Ahrefs Keyword Explorer
Ahrefs helps you monitor where your brand ranks in Google AI Overviews. You can filter your keywords by different SERP features to see exactly which keywords your content ranks for.
In Ahrefs Keyword Explorer, the “AI Overviews” filter allows you to identify keywords that are likely to trigger an AI Overview feature in Google search results. This provides quick information about which keywords are most likely to display a summary box at the top of the search page, all without needing to leave the site. This filter helps you target keywords where your content could be prominently featured in this format and can help you determine where to focus your answer engine optimization efforts.
Key Features
- Competitor Analysis: Analyze competitors’ keyword strategies, allowing users to identify content gaps and opportunities.
- Trend Analysis: Track keyword performance over time to forecast search popularity trends, enabling proactive strategy adjustments.
- SERP Features: Identify where your content ranks for SERP features like AI Overviews and featured snippets.
Pricing: Keyword Explorer is included with all Ahrefs Subscriptions. Plans start at $129/month
4. SE Ranking AI Overviews Monitor
SE Ranking’s AI Overviews Monitor enhances visibility in AI-powered search results by helping you track and monitor your appearance across platforms. You can access archived search results with AI-generated answers to analyze trends and changes over time. You can also compare your performance against competitors in both traditional search results and AI-enhanced SERPs.
All subscription plans include basic AI Overview tracking features, with advanced capabilities available as add-ons. SE Ranking also offers a free trial to explore its tools before committing to a subscription.
Key Features
- AI Snippet Tracking: SE Ranking allows users to monitor which keywords trigger AI Overviews and whether their website is featured within these snippets. This includes tracking competitors’ presence in AI-generated results.
- Source Analysis: The tool identifies the domains and URLs referenced in AI Overviews, offering insights into their authority, referring domains, and keyword rankings. This helps refine content strategies for better inclusion in AI-driven results.
- Search Intent Insights: By analyzing the intent behind queries triggering AI Overviews, users can align their content with user needs more effectively.
- Traffic Estimation: Unlike Google Search Console, SE Ranking estimates potential traffic from AI Overviews, helping users predict the impact of their SEO efforts.
Pricing: Plans start at $11/month
5. Semrush
SEMrush helps you analyze how AI Overviews affect search visibility and potential traffic. Their keyword research features allow you to track keywords that have AI overviews and provide insights on where you’re already ranking. You can see where you match up against your competitors and even look at country-specific AI Overview reporting (currently available for US, UK, and India).
Their Copilot AI assistant helps you identify optimization opportunities so you can have a better chance of ranking in AI Overviews. You can also filter for AI Overview opportunities using their Keyword Magic Tool.
Key Features
- Position Tracking: Monitor your website’s visibility within AI Overviews, with the ability to see which keywords trigger AI-generated results.
- Organic Research: Track the number of keywords ranking in AI Overviews for a specific domain.
- Keyword Magic Tool: Filter keyword results to show AI Overview opportunities.
- Semrush Sensor: Provides insights into AI Overview prevalence across different industries.
- Copilot: An AI assistant that works across different SEO tools to provide backlink analysis, competitor performance insights, and keyword opportunity identification.
- Listing Management Tool: Incorporates ChatGPT features to help users reply to online reviews faster and find higher-quality keywords for local business listings.
Pricing: Plans start at $139/month
Improve Your AI Brand Visibility with Answer Engine Optimization
Answer engines are the new frontier of search, and brands need to adjust their SEO strategies to remain on top. AEO helps you improve your AI visibility so you can continue to drive leads and conversions while gaining brand awareness. This technology is still evolving, but there are some excellent software platforms available now that can help you optimize your content for answer engines. From AI content writing to performance insights, AI visibility software is the best new SEO tool on the block.
If you’re looking to test out an AI visibility tool that can help you write authentic content optimized for SEO and AEO and receive personalized AI visibility dashboards, contact Goodie for early access to this one of a kind platform.
Frequently Asked Questions
How can AI visibility software improve my marketing strategy?
AI search engines are the new frontier of search. Increasing your visibility within platforms like Perplexity, Claude, and ChatGPT is a necessary next step for all brands. Those who don’t graduate from traditional SEO will be left behind.
AI visibility tools provide you with performance insights for how your brand is ranking across AI answer engines, so you can improve your organic visibility. More AI brand visibility means more awareness, leads, and conversions for your brand.
What role do AI visibility tools play in enhancing user experience?
These AI models analyze vast amounts of customer data to uncover unique patterns and preferences, enabling highly personalized marketing campaigns. This deep understanding of customer behaviors allows for more effective audience segmentation and targeted messaging.
By connecting you with hyper-targeted performance insights, AI visibility tools have the ability to get granular with your brand voice and help you create content that deeply resonates with your target audience.
