As the marketing world is rapidly changing, one constant remains: the power of email marketing. Whether your goal is to engage your audience, boost sales, or build long-lasting relationships, choosing the right email marketing agency can make all the difference.
With so many agencies out there, finding a partner that can align with your specific needs is key. We’ve rounded up the top 10 email marketing agencies in the US, filled with experts who are not only masters of crafting compelling email campaigns but who also offer innovative strategies to help businesses thrive in their respective industries.
From personalized automation to strategic campaign management, these agencies have the expertise to transform your email marketing efforts into a powerful tool for growth.
1. NoGood
NoGood is a cutting-edge digital growth agency that’s redefining email marketing for the modern business. Based in New York City, NoGood stands apart with our ability to merge creative email marketing strategies with data-driven insights and advanced technologies to drive business results. While email marketing is one of our core strengths, NoGood’s full-service capabilities mean we’re a one-stop shop for your business’s marketing goals. We offer clients a holistic approach to digital marketing, encompassing everything from growth strategy to paid media, automation, and conversion optimization.
We don’t believe in the boundaries of traditional email marketing. Instead, we create personalized, high-conversion email campaigns powered by advanced segmentation, AI-driven automation, and in-depth customer journey mapping. This results in emails that are strategically timed and highly relevant to each recipient, ensuring maximum engagement and ROI.
As a full-service agency, NoGood integrates email marketing seamlessly with other key areas of digital growth, including paid media, SEO, and web development. This holistic approach means that every email is part of a larger strategy, and every campaign drives measurable growth across all channels. Whether it’s optimizing conversion rates, retargeting leads, or boosting customer lifetime value, we’re equipped to help businesses achieve sustained success.
Location: New York City, New York
Founded: 2016
Team Size: 50+ Employees
Key Services: Email & Content Marketing, Analytics, Conversion Rate Optimization, Lifecycle Marketing, Paid Search, SEO, Answer Engine Optimization
Industries Served: SaaS, Healthcare, Fintech, B2B, eCommerce, AI
Case Studies: Check Sammy, SteelSeries, ByteDance
Why NoGood is the Front Runner
- AI-Powered Email Automation & Personalization: NoGood stands at the forefront of email marketing innovation, utilizing artificial intelligence and machine learning to create dynamic email flows. With deep customer insights, we craft automated email journeys that deliver the right message to the right person at the right time, boosting engagement and driving conversions.
- Data-Driven Performance: NoGood’s performance-first mindset means we’re constantly optimizing our email campaigns based on real-time data. With A/B testing, detailed analytics, and continuous refinement, we ensure that every email sent is better than the last, driving higher open rates, click-throughs, and ROI for clients.
- Holistic Approach to Marketing & Growth: We integrate email marketing with other growth channels. Whether it’s generating leads through paid media, boosting organic search rankings with SEO, or optimizing website conversions, NoGood’s comprehensive approach amplifies the impact of every email campaign, ensuring our clients thrive.
2. Flowium
Flowium is an email marketing agency based in Chicago with a strong reputation for helping eCommerce businesses harness email marketing to drive revenue, enhance customer engagement, and create personalized shopping experiences. Flowium offers a full suite of email marketing services, from strategy development and email design to automation setup and performance optimization.
Their team is highly skilled in leveraging industry-leading platforms like Klaviyo and ActiveCampaign to create sophisticated email campaigns and automations. The agency works closely with clients to develop tailored email strategies that look great and deliver measurable results.
Location: Chicago, Illinois
Founded: 2016
Team Size: 50+ Employees
Key Services: Email Marketing Strategy, Email Automation & Workflows, Segmentation & Personalization, Campaign Optimization & Reporting, Lead Generation & List Building, eCommerce Email Marketing Solutions
Industries Served: eCommerce, SaaS, Health & Wellness, Retail, Subscription Services, Food & Beverage
Case Studies: Health & Wellness, Pet Food & Care, Automotive Industry
Key Strengths
- Expertise in eCommerce Email Marketing: Their specialization in platforms like Klaviyo makes them one of the most proficient agencies for integrating email automation with eCommerce platforms. They understand the unique challenges of eCommerce marketing, and this expertise allows them to deliver highly targeted and personalized campaigns that increase sales and customer loyalty.
- Advanced Segmentation & Personalization: By leveraging customer data and behavioral insights, Flowium creates highly personalized email campaigns that speak directly to their customers’ individual preferences and needs. This approach ensures that their clients’ emails are opened and also drives customer actions, such as completing purchases, signing up for loyalty programs, or engaging with new products.
- Comprehensive Email Automation: Flowium’s email automation services are at the heart of their offerings. They’re experts in setting up automated workflows that run smoothly and efficiently, from welcome series and cart abandonment sequences to customer re-engagement emails and post-purchase follow-ups.
3. Hustler Marketing
Hustler Marketing is a results-driven email marketing agency focusing on helping eCommerce brands maximize their revenue through tailored email strategies and automation. Hustler Marketing is best known for its work with Shopify-based eCommerce businesses, specializing in increasing sales and optimizing customer retention through targeted email flows, automation, and segmentation.
Their approach to email marketing is data-driven, combining advanced strategies with creativity to create compelling, results-oriented campaigns. Hustler Marketing uses platforms like Klaviyo and Omnisend, along with email and SMS marketing integrations, to develop campaigns that convert leads into loyal customers.
Location: Jackson, Wyoming
Founded: 2017
Team Size: 40+ Employees
Key Services: Email Marketing Strategy, Email Automation & Workflows, Segmentation & Personalization, Campaign Optimization & Reporting, Copywriting & Design for Email Campaigns, SMS Marketing Integration
Industries Served: eCommerce, Health & Wellness, Beauty & Cosmetics, Fashion, Tech & Gadgets, Subscription Services
Case Studies: TAO Clean, Turn Me Royal, BlendJet
Key Strengths
- eCommerce Revenue Growth: This agency focuses on increasing sales by targeting specific customer segments and optimizing customer journeys through automated email sequences. Whether that means recovering abandoned carts, boosting repeat purchases, or encouraging new sign-ups, Hustler Marketing uses email marketing as a powerful tool to generate revenue for clients.
- Email Automation & Flows Expertise: The agency’s expertise in setting up email automation is one of its most important strengths. They create advanced automated email flows that nurture leads and increase customer retention over time. These flows include welcome emails, post-purchase sequences, abandoned cart reminders, and re-engagement campaigns, all designed to drive conversions and ensure that customers stay engaged with the brand.
- SMS Marketing Integration: By combining both email and SMS, Hustler Marketing creates multi-channel marketing strategies that reach customers on the platforms they use most. This integration helps clients build robust customer relationships and increase conversions, particularly during promotions or time-sensitive campaigns.
4. Inbox Army
Inbox Army is a full-service email marketing agency, specializing in high-performing email campaigns and automated workflows. This agency offers comprehensive services catering to the entire lifecycle of email marketing, from strategy development to execution and optimization.
Inbox Army is renowned for its work in the eCommerce sector, tailoring its solutions to increase revenue and enhance customer retention through email campaigns. Their services include everything from designing compelling email templates to setting up complex automation flows, segmentation strategies, and improving deliverability. This agency is also proficient in working with some of the top email marketing platforms, like Klaviyo, Mailchimp, and ActiveCampaign.
Location: Grapevine, Texas
Founded: 2016
Team Size: 50+ Employees
Key Services: Email Marketing Strategy, Deliverability Optimization, Conversion Rate Optimization, Email Design & Development
Industries Served: eCommerce, Health & Wellness, Fashion & Apparel, Beauty & Cosmetics, Subscription Boxes & SaaS
Case Studies: Maven Lane, Zinch, Sit n’ Sleep
Key Strengths
- Deliverability Expertise: This agency places a strong emphasis on email deliverability, ensuring that emails land in recipients’ inboxes and not in spam folders. Their team is well-versed in the technical aspects of email marketing, including email authentication (SPF, DKIM, DMARC), list hygiene, and sender reputation management.
- eCommerce Growth: Inbox Army’s core strengths lie in its eCommerce revenue-driving capabilities through email marketing. They tailor their services to the unique needs of online retailers, focusing on strategies such as cart abandonment, product recommendations, post-purchase sequences, and customer retention tactics.
- Scalable Solutions: Inbox Army offers scalable solutions that can grow with your business. Whether a brand is just starting or has already established its customer base, this agency can develop a strategy tailored to the current needs of a business. This ensures that businesses can benefit from their expertise, no matter their size.
5. Liquify Design
Liquify Design is a creative agency based in Los Angeles, specializing in custom-designed email campaigns and developing targeted email marketing strategies. While they offer a broad range of design and branding services, their expertise in email marketing stands out as a core strength. The agency’s ability to blend visually stunning design with strategic email marketing practices makes it a go-to agency for businesses looking to enhance their customer engagement through email.
No matter what industry their clients are operating in, they create visually impactful email templates while optimizing email workflows for better conversions. Their emphasis on creativity and design sets them apart from other email marketing agencies, ensuring that every email not only captures attention but also drives meaningful actions.
Location: Los Angeles, California
Founded: 2017
Team Size: 10-50 Employees
Key Services: Email Marketing Strategy, Custom Email Template Design, Campaign Management & Optimization, Branding & Visual Design, eCommerce Email Marketing, List Building & Segmentation
Industries Served: eCommerce, SaaS, Retail, Tech, Food & Beverage
Case Studies: Shopped Email, Dagny Scout, Coup
Key Strengths
- Exceptional Creative Design: One of this agency’s strongest assets is its commitment to high-quality, custom-designed emails. Every email campaign they launch is both functional and visually engaging. They understand the importance of branding and visual consistency in email marketing, and their designs are tailored to match their clients’ brand identity while standing out in the inbox.
- Conversion Rate Optimization (CRO): In addition to creating visually appealing emails, Liquify Design ensures that every campaign is designed with conversions in mind. They abide by CRO best practices, like strategic calls to action, optimized layout and design, and A/B testing to continuously make campaign improvements. Ultimately, this commitment to CRO protocols results in higher conversions, click-throughs, and engagement rates.
- End-to-End Email Marketing Solutions: Liquify Design offers a full range of email marketing services, from strategy development and design to implementation and performance optimization. Their end-to-end approach ensures that clients receive a comprehensive solution that covers all aspects of email marketing, resulting in cohesive and effective campaigns.
6. SmartMail
The SmartMail team are experts in all things email and their efforts have been recognized by Forbes, Inc., Shopify, and more. The agency focuses on creating data-driven, automation-based email campaigns that drive customer engagement, boost conversions, and increase retention. SmartMail’s expertise lies in developing sophisticated email strategies that nurture relationships with customers, ultimately contributing to long-term business growth.
SmartMail’s approach centers around creating tailored email workflows and campaigns that are designed to address every phase of the customer journey. Their strategies incorporate advanced segmentation and personalized content, ensuring that clients send the right message to the right audience at the right time. As a result, SmartMail is a strong choice for brands aiming to maximize their email marketing ROI and customer lifetime value.
Location: New York City, New York
Founded: 2013
Team Size: 50+ Employees
Key Services: Email Marketing Strategy, Automation, Campaign Management, List Growth, Conversion Rate Optimization, Segmentation
Industries Served: eCommerce, Retail, Health & Wellness, Technology, Consumer Goods
Case Studies: Choxi, Cutting Edge Firewood, Natural Farm
Key Strengths
- Advanced Email Automation: One of SmartMail’s core strengths is its ability to develop sophisticated email automation workflows. These workflows allow brands to stay top-of-mind with customers while automating tasks like lead nurturing, customer retention, and re-engagement, saving time and boosting efficiency.
- Data-Driven Personalization: By leveraging customer data, SmartMail creates personalized campaigns that resonate with subscribers. Their personalized approach ensures higher engagement rates, increased conversions, and stronger long-term relationships with customers.
- eCommerce Expertise: SmartMail excels in helping eCommerce businesses drive revenue through advanced email marketing strategies. Whether it’s recovering abandoned carts, optimizing post-purchase emails, or increasing customer retention, SmartMail tailors their strategies specifically to the needs of online retailers.
7. SeeResponse
SeeResponse specializes in email marketing strategy, campaign management, and automation for eCommerce and lead generation businesses. With a focus on delivering high-performance email campaigns, SeeResponse helps brands create personalized email experiences that engage customers and drive measurable results. Their data-driven approach and strong emphasis on customer journey optimization make them a strong partner for businesses looking to improve their email marketing performance.
The agency’s core services include email list management, segmentation, A/B testing, and performance analytics. SeeResponse’s strategies are designed to ensure that brands can maximize the value of their email lists while optimizing every email campaign for the best possible return on investment.
Location: McLean, Virginia
Founded: 2018
Team Size: 50+ Employees
Key Services: Email Marketing Strategy, Email Campaign Management, List Segmentation, A/B Testing, Email Automation, Performance Analytics
Industries Served: Education, Healthcare, IT Services, Software & SaaS, Professional Services, Nonprofits
Case Studies: CuraCubby, Ximplifi, ChainWorks
Key Strengths
- Comprehensive Email Strategy: SeeResponse excels in developing customized email marketing strategies that align with their clients’ business goals. Whether it’s increasing sales, nurturing leads, or improving customer engagement, they create data-driven campaigns designed to achieve tangible results.
- List Segmentation & Personalization: One of SeeResponse’s key strengths is their ability to segment email lists based on customer behavior, preferences, and demographics. This segmentation enables them to send highly targeted and personalized emails that resonate with subscribers and drive higher engagement rates.
- Data-Driven Optimization: SeeResponse is committed to continuous improvement, utilizing A/B testing and performance analytics to refine and optimize email campaigns. By analyzing open rates, click-through rates, and conversions, they ensure that each email delivers maximum impact.
8. WebITMD
WebITMD is a full-service digital marketing agency that specializes in email marketing, SEO, paid media, and growth-driven strategies for businesses looking to drive online success. They offer a blend of creativity and data-driven insights to craft personalized email marketing campaigns that help clients nurture leads, engage customers, and boost conversions. WebITMD’s email marketing services focus on targeting the right audience with tailored messages that resonate, ultimately driving short-term results and long-term customer loyalty.
Their approach to email marketing is strategic and results-oriented, with a focus on integrating email campaigns into broader digital marketing efforts. WebITMD’s team works closely with clients to develop custom workflows, A/B testing, and automated sequences that ensure optimal performance and ROI from every campaign.
Location: Los Angeles, California
Founded: 2008
Team Size: 50+ Employees
Key Services: Email Marketing Strategy, Email Automation, Campaign Management, SEO, Paid Media, Conversion Rate Optimization
Industries Served: eCommerce, B2B, Healthcare, Technology, SaaS
Case Studies: Absolute Performance, Andy, Mila & Rose
Key Strengths
- Comprehensive Digital Marketing Integration: One of WebITMD’s standout strengths is its ability to integrate email marketing with other digital marketing services, such as SEO and paid media. This holistic approach ensures that email campaigns are aligned with broader marketing goals and can achieve greater impact when combined with other channels.
- Lead Nurturing & Automation: WebITMD excels in developing automated email workflows that nurture leads through the sales funnel. Whether it’s a welcome series or a post-purchase sequence, their team creates tailored email journeys that engage subscribers at every stage.
- Performance Tracking & Optimization: WebITMD’s emphasis on data-driven results means they constantly monitor and optimize email campaigns. Through A/B testing, performance analysis, and ongoing adjustments, they ensure that each email campaign is continually refined to achieve the best possible outcomes.
9. Digital Dot
Digital Dot provides a range of expertise, but their bread and butter lies in email marketing. The agency’s email marketing services are focused on delivering high-impact campaigns that drive engagement and generate leads for businesses across various industries. They combine a customer-centric approach with advanced marketing technology to create personalized email campaigns that maximize ROI.
Digital Dot works with clients to develop email marketing strategies that align with their broader digital marketing objectives. Their team utilizes robust segmentation, automation, and performance analytics to ensure every email is crafted to increase customer retention and drive conversions.
Location: New York City, New York
Founded: 2016
Team Size: 100+ Employees
Key Services: Email Marketing, SEO, PPC, Website Design, Social Media
Industries Served: eCommerce, Healthcare, B2B, SaaS, Technology
Case Studies: Harmony Ridge
Key Strengths
- Customized Email Marketing Strategies: Digital Dot creates highly customized email marketing strategies tailored to each client’s business objectives. Their expertise in segmentation ensures that emails are sent to the right audience with the right message, boosting engagement and conversions.
- End-to-End Automation: One of Digital Dot’s strengths is their ability to build comprehensive email automation workflows. From welcome sequences to re-engagement campaigns, their automated systems help brands maintain continuous communication with customers, driving long-term relationships.
- Data-Driven Performance Optimization: Digital Dot places a strong emphasis on data analytics to optimize email campaigns. Through continuous A/B testing, performance tracking, and refined strategies, they ensure that their email marketing efforts are always evolving for better performance and greater ROI.
10. Email Uplers
Email Uplers is a full-service email marketing agency specializing in designing and executing high-performance email campaigns for businesses of all sizes. Known for their expertise in email design, development, and strategy, Email Uplers offers a range of services to maximize customer engagement, drive conversions, and boost ROI. Email Uplers helps brands create tailored, visually stunning, and highly functional email marketing campaigns that resonate with their audiences.
Email Uplers is committed to ensuring each email campaign aligns with the client’s brand identity, objectives, and marketing goals. Their team of experts focuses on building email strategies that not only look great but also deliver tangible business results. Whether it’s email automation, segmentation, or A/B testing, Email Uplers brings a data-driven approach to every campaign to optimize performance.
Location: San Diego, CA
Founded: 2013
Team Size: 250+ Employees
Key Services: Email Marketing Strategy, Email Campaign Design & Development, Email Automation, HTML Email Coding, Responsive Email Design, A/B Testing, Email List Management
Industries Served: eCommerce, SaaS, Retail, Travel & Hospitality, Real Estate, Nonprofit
Case Studies: Weight Watchers, CuraLife, Universal Relocations
Key Strengths
- Expertise in Email Design & Development: Email Uplers stands out for its ability to create visually stunning and responsive email designs that function seamlessly across devices and email clients. Their emails are crafted to be aesthetically pleasing and highly engaging, ensuring that clients’ messages stand out in the inbox.
- Comprehensive Email Marketing Solutions: Offering end-to-end services, from strategy formulation to campaign execution, Email Uplers ensures every aspect of the email marketing process is covered. This holistic approach ensures that each email campaign is strategically crafted to align with business objectives and optimized for maximum results.
- Focus on Data-Driven Results: Email Uplers uses a data-driven approach to refine campaigns continuously. Through A/B testing, analytics, and advanced email segmentation, they ensure that campaigns are constantly optimized for better performance and higher conversion rates.
The Best Email Marketing Agencies in the US
The agencies featured in our list represent some of the best in the business at driving results through email marketing. With their diverse approaches, industry experience, and commitment to delivering high-performance campaigns, they can help you unlock the full potential of your email marketing efforts.
Remember to consider agencies that not only excel in email marketing but also integrate it into a broader growth strategy for an even better return on your investment. By choosing a partner that combines creativity, data-driven insights, and cross-channel expertise, you can ensure your email campaigns generate results that go beyond a customer’s spam folder.
Email Marketing Agencies in the US: FAQs
How do I choose the best email marketing agency for my business?
First, evaluate the agency to see if they have expertise in your business’s industry. Case studies are a great way to see if the agency has worked with businesses like yours. Additionally, you want to look for an agency that is both on top of communication but also willing to customize their strategy to meet the needs of your company.
What is the ROI of email marketing?
Email marketing is one of the highest ROI-generating channels for digital marketing. A study from Litmus showed that for every $1 spent on email marketing, the average return is $38. This high ROI comes from the cost-effective value of this marketing strategy. With email marketing, you can launch extremely targeted campaigns, which in turn help generate more conversions than other marketing strategies. With the right strategy, email marketing can drive repeat sales, increase customer loyalty, and improve brand awareness for your business.
Do I need a large email list to benefit from email marketing?
No, you don’t need a huge email list to benefit from email marketing. In fact, a smaller, highly-engaged list is often more valuable than a large, disengaged one. Focusing on quality over quantity by targeting the right audience with personalized content will lead to better engagement and higher conversion rates. Ultimately, a well-targeted campaign with a smaller list is more effective than casting a wide net with your email campaigns.
