The Software as a Service (SaaS) ecosystem is more crowded than ever before. It spans various industries, including retail, healthcare, hospitality, non-profits, real estate, transportation, professional services, and others.
What are B2B SaaS companies?
B2B SaaS companies are businesses that provide software as a service solutions to other businesses. These companies offer cloud-based software that helps businesses manage various aspects of their operations, such as customer relationship management, finance, human resources, and marketing. B2B SaaS companies have become increasingly popular in recent years due to the many benefits of using cloud-based software, such as scalability, flexibility, and cost.
Building your SaaS platform is the easy part. Today, the hardest part of scaling a SaaS platform is acquiring and retaining new customers over time. The SaaS market is booming and is expected to get even bigger in the coming years. According to FinancesOnline, the sector will reach $623 billion in 2023, with a compound annual growth rate of 18%. Currently, SaaS represents the largest segment of the global public cloud services market. However, as the SaaS industry continues to expand, it is becoming increasingly difficult to keep track of it all. B2B SaaS marketing agencies help simplify the process.
What is a SaaS marketing agency?
A SaaS marketing agency is a marketing firm that specializes in providing marketing services to companies that offer SaaS products. These agencies have extensive experience in creating marketing strategies that help SaaS companies attract and retain customers, improve their product marketing, and increase overall revenue. SaaS marketing agencies offer a range of services, including content marketing, SEO, social media marketing, paid search, and email marketing.
In a saturated space, it can be difficult to attract and retain users. That’s why, if you’re wanting to stand out in the B2B SaaS space, it can help to have a knowledgeable and experienced marketing team to guide you.
Why You Need a B2B SaaS Marketing Agency
1. Save Time and Money
Hiring an agency over a full time internal team can be a lot more cost effective when you consider salaries, benefits and overhead costs. You’re also getting an entire team of experts across many different marketing channels rather than only a couple specialized internal team members.
2. Align brand messaging and positioning
Learning how to talk to your target audience can be a pivotal step in standing out in B2B SaaS. The right messaging and positioning can be the difference between gaining customers or not.
3. Gain access to marketing automation software
The more of your job that you can automate the more money you’re going to save and the more time you’ll have to focus on the really important tasks. Don’t spend hours sending email blasts to all of your potential customers. Instead, work with a marketing agency that can help you create an automated drip campaign.
4. Track and report relevant analytics
If you’re in the B2B SaaS space you’re probably meeting with investors frequently. This means you need data to show exactly what you’re doing to gain new customers and if it’s working. Investors want to make sure they’re receiving a healthy ROI. Therefore, you want to make sure you work with a B2B SaaS marketing agency with accurate and easy to understand analytics and reporting.
5. Expert lead generation
Specialized marketing agencies that have worked in the B2B SaaS niche eat, sleep, and breath lead generation for your industry. They’ve seen what works and what doesn’t and they know the target audiences you should be chasing. Work with somebody who can show you proven results.
32 Top B2B SaaS Marketing Agencies in 2023:
- NoGood
- Roketto
- Single Grain
- BAMF Media
- Deviate Labs
- Directive
- Bay Leaf Digital
- Metric Theory
- Ladder
- Inturact
- HookLead
- SimpleTiger
- Kraftblick
- Digital Current
- From The Future
- HeyDigital
- Cobloom
- Wallaroo Media
- Earnezt
- NinjaPromo
- SmartBug Media
- Growth Sandwich
- Ignitium
- Refine Labs
- Huemor
- Vajra
- Klood
- New North
- Inbound QLS
- Heinz
- Ironpaper
- 42 Agency
1. NoGood
Description: NoGood is a growth marketing agency with a full-funnel approach to marketing. Our rapid experimentation and data-driven approach have helped many SaaS companies achieve growth and scale. With experience working with global brands like Amazon, Microsoft, and Nike, as well as startups at different stages of growth, we have the expertise to help your business succeed. Our approach has resulted in a 50% increase in lead generation and a 30% increase in revenue for our clients. Unlock your business’s full potential and achieve real growth with a custom marketing plan from NoGood.
Office Location: New York, NY
Year Founded: 2017
Team Size: 50+ employees
Key Services: SEO, CRO, SEM, PPC, Display, Programmatic, Email marketing, Ad Creative, Attribution Reporting
Industries Served: Retail, Consumer Tech, Gaming, Healthcare, B2B, SaaS, DTC
Case Studies: Invisibly, Bytedance, Rivet, Merlin
2. Roketto
Description: Roketto is a leading inbound marketing and web design agency focused on delivering predictable growth to B2B SaaS companies through a full-funnel approach. With a focus on scaling reach, profits, and overall worth, Roketto has helped numerous businesses achieve success.
Office Location: Kelowna, BC
Year Founded: 2009
Team Size: 11-50 employees
Key Services: SEO, CRO, Email Marketing
Industries Served: B2B, SaaS
Case Studies: Speedy Search, Keats School, The Garage Sale
3. Single Grain
Description: Single Grain is a results-driven digital marketing agency that brings energy and passion to every campaign. Their focus is on getting the results you want for your business. Their experienced marketers help brands understand where and how to best spend their money, whether it’s with social advertising or targeted search marketing. Some of the companies they have helped grow include Airbnb, Crunchbase, and Alexa.
Office Location: Los Angeles, CA
Year Founded: 2005
Team Size: 51-200 employees
Key Services: SEO, PPC, CRO, SEM
Industries Served: SaaS, B2B
Case Studies: Nextiva, Twenty20, Intuit
4. BAMF Media
Description: BAMF stands for Badass Marketers and Founders. Specializes in helping sales-focused companies convert cold leads into warm leads through real conversations with their ideal prospects, investors, or business partners. They use a unique approach that combines human research, proprietary technology, and data-driven copywriting to accelerate business growth through email and LinkedIn prospecting.
Office Location: Venice, CA
Year Founded: 2017
Team Size: 11-50 employees
Key Services: SEM, PPC, Email Marketing
Industries Served SaaS, B2B
Case Studies: Florian Hagenbuch, Nick Black
5. Deviate Labs
Description: Founded by a rocket scientist and a Silicon Valley investment banker, Deviate Labs is a growth marketing consulting agency that has worked with companies in every industry imaginable, from bootstrapped startups to billion-dollar corporations. Their clients include venture-backed startups like Dollar Shave Club, a half-dozen companies featured on the reality show ABC TV Shark Tank, a multi-billion dollar Korean conglomerate, and a host of others.
Office Location: Los Angeles, CA
Year Founded: 2014
Team Size: 11-50 employees
Key Services: SEO, CRO, Programmatic, Email Marketing
Industries Served: B2B, SaaS
Case Studies: Tapfiliate
6. Directive
Description: Directive offers a true team-based approach. Their team covers multiple marketing disciplines and achieves “economies of scale” benefits for over 70 SaaS companies. It is a next-generation performance marketing agency for SaaS companies. They work with internal marketing teams to ensure that every SEO, PPC, and Demand Generation campaign launched is a true success.
Office Location: Irvine, CA
Year Founded: 2014
Team Size: 51-200 employees
Clients: Sentinelone, Sumo Logic, VaronisTokenex
Key Services: SEO, PPC, Programmatic
Industries Served: B2B, SaaS
Case Studies: Matillion, Sumo Logic, Xactly, Vyond
7. Bay Leaf Digital
Description: Bay Leaf Digital is a full-service SaaS Marketing Agency with a combined experience of more than 30 years working with major brands like Travelocity, Angie’s List, and Citigroup. They believe there is gold in your SaaS analytics data, and seek to find insights that will help you increase your monthly recurring revenue (MRR).
Office Location: Bedford, TX
Year Founded: 2013
Team Size: 6-20 employees
Key Services: SEO, PPC, Email Marketing
Industries Served: SaaS, Retail, B2B
Case Studies: MeazureUp, Acctivate, TEXT2DRIVE, Sapience Analytics
8. Metric Theory
Description: Metric Theory is a performance digital marketing agency that has managed $275MM+ in ad spend for over 500 clients. They work with a diverse range of companies, including consumer app companies, major e-commerce sites, and fast-growing startups. They assign a specialized strategy team experienced in every client’s specific industry so that they can deliver the best results for every partner.
Office Location: San Francisco, CA
Year Founded: 2012
Team Size: 51-200 employees
Key Services: Programmatic, Ad Creative
Industries Served: Retail, B2B, SaaS, DTC
Case Studies: View all case studies.
9. Ladder
Description: Ladder is an award-winning marketing agency that specializes in ROI-driven strategy inside and out. They’ve helped more than 200 companies, from Y Combinator startups to the Fortune 500, and pride themselves on unleashing the power of data, their world-class marketing and making the best departments to reach your company’s growth potential.
Office Location: New York City, NY
Year Founded: 2014
Team Size: 11-50 employees
Key Services: CRO, PPC, Email Marketing
Industries Served: B2B
10. Inturact
Description: Inturact is a consulting and integrated SaaS Marketing Agency. Their focus is to align their digital marketing with your sales goals. They do this by leveraging the latest technology solutions to increase your reach, engage more customers, and drive revenue. Their team’s specialties include B2B SaaS Growth Consulting & Product Marketing, Inbound Marketing, Growth Hacking, Web Design & Development, Content Marketing, Graphic Design, Analytics Tracking & Setup, Data Analysis, and the entire SaaS Marketing Journey – everything you need to take your product from an immovable object to an unstoppable force.
Office Location: Houston, TX
Year Founded: 2006
Team Size: 11-50 employees
Key Services: CRO
Industries Served: B2B, SaaS
Case Studies: StealthSeminar, Keen
11. HookLead
Description: HookLead develops proven marketing systems for SaaS companies looking to scale. They help technology companies drive leads and sales through proven digital marketing and high-converting design. Their scalable SaaS Growth Accelerator gives you a marketing funnel so you get a consistent flow of quality leads and a conversion engine to turn those leads into sales.
Office Location: Mt Pleasant, SC
Year Founded: 2015
Team Size: 2-10 employees
Key Services: CRO, PPC, SEO
Industries Served: SaaS
Case Studies: N/A
12. SimpleTiger
Description: SimpleTiger makes SEO & Content Marketing easy for SaaS & software companies, from startups to enterprises, to drive traffic and increase conversions through content strategy and promotion. Their focus on quality is why every employee, contractor, vendor, and software company they use is of the highest quality, extensively vetted, and considered the best of the best by their team experts.
Office Location: Sarasota, FL
Year Founded: 2006
Team Size: 6-20 employees
Key Services: SEO, CRO, PPC
Industries Served: B2B, SaaS
Case Studies: JotForm, Segment, Bidsketch, ContractWorks
13. Kraftblick
Description: Kraftblick is a digital marketing agency that helps tech companies, SaaS, and startups attract more website visitors, free trial signups, and customers through effective content marketing and advertising campaigns. Their team specializes in increasing brand awareness and visibility for software companies, aiming to get them mentions on high-ranking platforms such as Forbes Magazine and The Next Web.
Office Location: New York City, NY
Year Founded: 2014
Team Size: 11-50 employees
Key Services: SEO, PPC, Email Marketing
Industries Served: Retail, Healthcare, B2B, SaaS
Case Studies: View all case studies.
14. Digital Current
Description: Digital Current is an award-winning digital marketing agency with 17 years of experience, offering versatile services to help businesses achieve their goals. Their expertise in SEO includes technical, on-page, and off-site strategies, ensuring a competitive foundation and higher search engine results page (SERP) positions for their clients.
Office Location: Mesa, AZ
Year Founded: 2003
Team Size: 11-50 employees
Key Services: SEO, CRO, SEM, PPC, Email Marketing
Industries Served: B2B, SaaS
Case Studies: View all case studies.
15. From The Future
Description: FTF is a boutique marketing consultancy sent from the future to save clients from the boring, outdated and ineffective strategies offered by the average agency. They accomplish this through proven SEO and SEM tactics and by building their own tools, they enable their clients to have a competitive edge in the marketplace.
Office Location: Philadelphia, PA
Year Founded: 2014
Team Size: 11-50 employees
Key Services: SEO, CRO
Industries Served: SaaS, DTC
Case Studies: Sandals Resorts, Hello Paradise, AvidXchang
16. HeyDigital
Description: HeyDigital provides SaaS-specific marketing services to make the growth of your company a breeze through paid advertising and conversion rate optimization (CRO). The HeyDigital team has extensive experience helping B2B and SaaS companies, and it promises to assist you in ramping up new acquisition channels, free trials, demos, and boosting your revenue via better-targeted PPC.
Office Location: Tallin, Estonia
Year Founded: 2018
Team Size: 11-50 employees
Key Services: PPC, Ad Creative
Industries Served: SaaS, B2B
Case Studies: View all case studies.
17. Cobloom
Description: Cobloom leverages its experience, expertise, and insights to help SaaS companies take the guesswork out of growth. Cobloom’s team has founded, bootstrapped, and sold a SaaS company, raised funding from private investors, generated tens of thousands of qualified, engaged leads, and helped SaaS companies scale their success to the next level.
Office Location: London, UK
Year Founded: 2016
Team Size: 2-10 employees
Key Services: SEO, PPC
Industries Served: SaaS
Case Studies: Scale, Security SAAS
18. Wallaroo Media
Description: The team at Wallaroo Media has extensive knowledge of digital marketing goals and strategies that they apply to their PPC marketing efforts. They are a leading digital marketing and advertising agency based in Utah and provide design, creation and targeting of paid social ads for any size business.
Office Location: Provo, UT
Year Founded: 2012
Team Size: 11-50 employees
Key Services: SEO, CRO, PPC, Email Marketing
Industries Served: B2b, SaaS, DTC
Case Studies: Niche Investing Platform, Called to Surf, Acorns, Women’s E-Commerce Boutique, Vessi
19. Earnezt
Description: This award-winning creative agency has offices in London and New York. Earnezt seeks to solve the big questions for B2B companies in the marketplace. Their expertise spans everything from brand strategy and design to content and influencer marketing.They take a holistic approach to creative and branding for their clients. The agency figures out what exactly makes each client special and uses those insights to create powerful campaigns.
Office Location: New York, NY
Year Founded: 2009
Team Size: 11-50 employees
Key Services: SEO
Industries Served: B2B, SaaS
Case Studies: View all case studies.
20. NinjaPromo
Description: NinjaPromo builds personal connections between brands and customers via creative social media marketing and digital marketing that is engaging and eye-catching. With NinjaPromo, freedom of imagination, teamwork, and the satisfaction of a job well done are guaranteed, and are what makes it so special and a great partner to work with. They are dedicated to differentiating you from competitors by improving your customer loyalty, increasing sales, signups, and customer service.
Office Location: New York, NY
Year Founded: 2017
Team Size: 11-50
Key Services: SEO, PPC, CRO, Email Marketing
Industries Served: B2B, SaaS, Gaming, Healthcare
Case Studies: View all case studies.
21. SmartBug Media
Description: SmartBug Media is a leading inbound marketing agency helping businesses increase revenue through content marketing, sales enablement, web development, marketing automation, and PR. This marketing-expert team has over ten years of experience helping businesses increase qualified leads, close sales, and enhance brand loyalty. So what are you waiting for, improve your return on investment by partnering with SmartBug Media.
Office Location: Newport Beach, CA
Year Founded: 2007
Team Size: 51-200 employees
Key Services: SEO, PPC, SEM, Email Marketing
Industries Served: SaaS, Healthcare, Retail, B2B
Case Studies: View all case studies.
22. Growth Sandwich
Description: Not shy of perfectionism: “almost right” is not good enough for Growth Sandwich. Using advanced jobs-to-be-done customer research, they provide B2B SaaS with the precise answers they need to address the most costly and risky growth dilemmas for your brand. They’re brutally honest and let you know that even if you think you know what your customers want, the truth is you don’t – but they can help you get there.
Office Location: UK & France
Year Founded: N/A
Team Size: N/A
Key Services: Strategy and Positioning
Industries Served: B2B SaaS
Case Studies: Jetti, Hiroes, Whitehat, Nimble
23. Ignitium
Description: Ignitium is a data-driven account-based marketing consultancy that helps B2B companies identify and close more opportunities by integrating best-of-breed technologies into the ABM ecosystem and orchestrating personalized multi-channel, multi-touch campaigns at scale. As a leading pure-play ABM consultancy with experience helping clients close six- to eight-figure deals using our ABX orchestration framework, Ignitium can help you launch, execute and scale your account-based efforts to drive measurable results with your target customers.
Office Location: Spokane, WA
Year Founded: 2010
Team Size: 51-200 employees
Key Services: N/A
Industries Served: B2B
Case Studies: N/A
24. Refine Labs
Description: An industry-leading demand strategy and research firm, Refine Labs is focused on developing exceptional marketing strategies for growth-stage B2B SaaS companies. By learning from their past successes and failures, the agency builds demand strategies and research for its clients that none of its competitors can offer. Refine Labs helps their clients dominate categories and unlock major growth opportunities through their expertise.
Office Location: Boston, MA
Year Founded: 2018
Team Size: 51-200 employees
Key Services: SEO, CRO, Email Marketing
Industries Served: B2B, SaaS
Case Studies: View all case studies.
25. Huemor
Description: Making memorable experiences that outsell and outshine their clients’ competition online, Huemor helps companies discover what makes them unique. Through a customer-focused vision and creating best-in-class user experiences, the agency goes to great lengths to be responsive to their clients’ needs and developing websites that accurately reflect their brands. They keep their process simple, transparent, and customer-focused for their clients.
Office Location: New York City, NY
Year Founded: 2011
Team Size: 51-200 employees
Key Services: SEO, CRO
Industries Served: B2B, SaaS
Case Studies: N/A
26. Vajra
Description: Honing the digital power to transform their clients’ businesses, Vajra Global works closely with businesses to develop strong marketing strategies and achieve sustainable growth. Named one of Chennai’s 10 Most Promising Start-Ups of 2019, the agency works with their clients to successfully achieve their goals of brand positioning and engagement. Their mission is simple: help their clients create an indelible footprint in the digital space to connect with their audiences.
Office Location: Chennai, India
Year Founded: 2016
Team Size: 51-200 employees
Key Services: SEO, Email Marketing
Industries Served: SaaS, B2B
Case Studies: View all case studies.
27. Klood
Description: Creating sales pipelines using digital and inbound marketing, Klood helps B2B SaaS companies generate high quality leads for their clients. Using their proven growth model, the agency provides a profitable and scalable approach to achieve revenue goals. For inbound success, Klood will accelerate your growth with their marketing strategies.
Office Location: Newport Pagnell, England
Year Founded: 2011
Team Size: 11-50 employees
Key Services: SEO, PPC, Email Marketing
Industries Served: SaaS
Case Studies: N/A
28. New North
Description: A digital marketing agency that focuses on B2B technology brands, New North offers proven strategies, industry-leading tactics, and top-tier tools for their clients to reach the next level of growth. Understanding that selling high-price-point offerings to niche audiences is a difficult task, the agency develops clear strategic plans for measurable results. With this said, New North will help their clients hit their growth goals, enter new markets, and get acquired.
Office Location: Frederick, MD
Year Founded: 2016
Team Size: 11-50 employees
Key Services: SEO, CRO, PPC, Email Marketing
Industries Served: B2B
Case Studies: View all case studies.
29. Inbound QLS
Description: Inbound QLS was created from the bottom up with the sole purpose of obtaining MQLs and SQLs for their clients. InboundQLs designs and oversees client-paid advertising programs, producing QL quality and volume that top the industry. They utilize platforms including Google PPC, Facebook, LinkedIn, and Bing. Additionally, they provide no-cost audits and consultations for any current campaigns.
Year Founded: 2022
Location: N/A
Type: SaaS Growth Agency
Team Size: 2-10 employees
Clients: N/A
Case Studies: N/A
30. Heinz
Description: In the area of B2B sales and marketing, Heinz Marketing offers a brand-new experience. Their approach to Predictable Pipeline helps their clients to establish immersive customer experiences, increase revenue, and create a predictable, lucrative pipeline to grow and expand. They do this as strategic planners, data-driven marketers, and creative problem solvers.
Office Location: Redmond, WA
Year Founded: 2008
Team Size: 11-50 employees
Key Services: SEO, Email Marketing
Industries Served: B2B
Case Studies: View all case studies.
31. Ironpaper
Description: One of the most specialist B2B growth agencies out there is Ironpaper, which is based in New York. By putting a strong emphasis on the important marketing metrics rather than wasting time with superfluous marketing fluff, this agency is able to create brilliant marketing and growth strategies, produce qualified leads, boost sales, improve search engine optimization techniques, and improve content marketing strategies, and more.
Office Location: New York, NY
Year Founded: 2002
Team Size: 51-200 employees
Key Services: SEO, CRO, PPC, Email Marketing
Industries Served: B2B, SaaS
Case Studies: View all case studies.
32. 42 Agency
Description: 42 Agency is a B2B SaaS demand generation and revenue operations agency that offers paid search, social, direct media buys, and account-based marketing services. They design systems, deploy playbooks, and measure success for your marketing operations. They have worked with clients such as Cin7, Envision, Enzuzo, Hubdoc, Knak, and Smile, delivering impressive results such as reduced acquisition costs, increased pipeline, and more quality demos. They are agile partners who work with you to execute projects quickly.
Office Location: Toronto, Ontario
Year Founded: 2018
Team Size: 11-50 employees
Key Services: SEO, PPC, Email Marketing, Attribution Reporting
Industries Served: B2B, SaaS
Case Studies: View all case studies.
Here are some important points that will help you choose the best marketing agency for your business:
- Define your marketing requirements
- Check how the agency runs its business, and which metrics they value the most
- Ask for testimonials so that you can see how they have helped other businesses similar to yours.
- Do Your Research! – Ask a lot of questions and choose based on the results that they have brought in for their other clients!
If you have any questions about how to choose the best agency and what marketing metrics you should pay attention to for your business, make sure you contact us here.
