Nicole is a growth and content analyst with experience in branding, strategic copywriting, and social media planning for DTC brands and venture-funded startups.
The cost of acquiring new customers is five times higher than the cost of retaining existing customers. This is not at all a surprising statistic, given that acquiring new customers...
In the ever-evolving landscape of marketing, one timeless truth remains: people love stories. With the power of stories, you can captivate, inspire, and connect on a deep, emotional level. They...
Every new brand or product is always looking for growth, but what many people overlook is that retention and sustained engagement is also a big part of what growth means....
In a world inundated with advertisements and digital noise, standing out from the crowd has become an increasingly challenging endeavor for brands, particularly since so many brand experiences are now...
There’s a new term going around the tech, growth and digital marketing community — one that we coined at SxSW 2023 — and it’s something every seasoned growth marketers should know about.
Search engines are now becoming "answer engines" — zero click user UIs powered by generative AI. Here’s how to optimize for this new landscape of search.
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