Nicole Li
Nicole is a growth and content analyst with experience in branding, strategic copywriting, and social media planning for DTC brands and venture-funded startups.
What is UX Writing: How to Write for the User Journey
Good writing isn’t one-size-fits-all — that’s why we created a guide on effective UX writing to drive growth and retention at each stage of the user journey.
TikTok Subcultures: How BookTok Unlocked Publisher Growth
TikTok subcultures and communities are showing brands the importance of fostering community. Here’s how to leverage community and achieve organic growth.
B2B SaaS Tools for Acquiring and Retaining High-Value Users
These 12 tools help B2B Saas companies effectively communicate their value to the right customer, at the right time, through the right channel.
Will AI replace copywriters? A guide to effectively using copywriting tools
The best copywriters know how to work with AI tools, not against them. Here’s how you can leverage AI copywriting tools to balance human skill with automation.