Nicole is a growth and content analyst with experience in branding, strategic copywriting, and social media planning for DTC brands and venture-funded startups.
To borrow from William Shakespeare’s famous line, “all the world’s a stage”, the strategies and tactics of lifecycle marketing start from the fundamental idea that consumers are all essentially actors...
Email marketing is a vital tool for healthcare companies, offering direct communication with patients and healthcare professionals alike. It’s used for everything from appointment confirmations and reminders to promoting new...
You don’t have to be a “Swiftie” to be touched by the impact of Taylor Swift in some way. With a staggering array of accolades, including multiple Grammy Awards, American...
The cost of acquiring new customers is five times higher than the cost of retaining existing customers. This is not at all a surprising statistic, given that acquiring new customers...
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