The standard playbook for social media no longer exists. Today’s consumers and users are looking for different ways to connect with one another — and it shows.
Every brand has a story to tell — and they tell it through their brand voice: the distinct personality that is consistent across all their touchpoints.
In the content economy, content has become a currency that brands exchange with audiences for time and attention while building communities.
With so many cookware brands in the market, how did Our Place stand out against its competitors? The answer lies in its successful branded content strategy.
As consumers begin to value authenticity over perfection and consistency over novelty, the term “influencer” has now become a repellent, outdated concept.