Nicole Li
Nicole is a growth and content analyst with experience in branding, strategic copywriting, and social media planning for DTC brands and venture-funded startups.
Once Upon a Brand: What is Storytelling Marketing?
In the ever-evolving landscape of marketing, one timeless truth remains: people love stories. With the power of stories, you can captivate, inspire, and connect on a deep, emotional level. They...
Sticky Business: 5 User Engagement Strategies to Make Your Product Sticky
Every new brand or product is always looking for growth, but what many people overlook is that retention and sustained engagement is also a big part of what growth means....
Experiential Marketing: Bridging the Gap Between Digital & IRL
In a world inundated with advertisements and digital noise, standing out from the crowd has become an increasingly challenging endeavor for brands, particularly since so many brand experiences are now...
What is Answer Engine Optimization? A Guide to AEO-Powered Growth
There’s a new term going around the tech, growth and digital marketing community — one that we coined at SxSW 2023 — and it’s something every seasoned growth marketers should know about.