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How to Collect and Use Zero-Party Data for Email Personalization
Data privacy has always been important — but it’s even more important now. Recent online data privacy concerns and Google’s phase-out of third-party cookies are all a response to a...
Data privacy has always been important — but it’s even more important now. Recent online data privacy concerns and Google’s phase-out of third-party cookies are all a response to a...
On average, a person receives a whopping 121 emails per day. With billions of emails being sent and received each day, it’s crucial for brands to lean on segmentation and...
Metaverse this, metaverse that… Everyone’s talking about virtual and augmented realities, but what about the Fediverse? Here’s what you need to know (and why you should know) about the rising...
To borrow from William Shakespeare’s famous line, “all the world’s a stage”, the strategies and tactics of lifecycle marketing start from the fundamental idea that consumers are all essentially actors...
Email marketing is a vital tool for healthcare companies, offering direct communication with patients and healthcare professionals alike. It’s used for everything from appointment confirmations and reminders to promoting new...
Master email marketing for SaaS with a focus on data, complex user journeys, and evolving products for better engagement.