Search engines are now becoming "answer engines" — zero click user UIs powered by generative AI. Here’s how to optimize for this new landscape of search.
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How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 8 marketing tools that leverage GPT4.
Jan 24, 2023 13 min read
Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
What Is a Display Ads Strategy? In the rapidly evolving landscape of digital marketing, display advertising strategy is a crucial component of businesses looking to build a solid online presence....
Feb 20, 2024 7 min read
You don’t have to be a “Swiftie” to be touched by the impact of Taylor Swift in some way. With a staggering array of accolades, including multiple Grammy Awards, American...
Dec 18, 2023 7 min read
In the fast-paced world of digital marketing, attention-grabbing is crucial, and customization is key. Google Gemini is distinctive. For advertisers, this new intelligent system developed by Google’s DeepMind team is...
Dec 15, 2023 8 min read
In digital marketing, the decision between Google Ads and Facebook Ads can make or break your online strategy. Join us as we dive into the advantages and drawbacks of each...
Dec 15, 2023 9 min read
Responsive Display Ads (RDAs) have emerged as a sophisticated solution, redefining how brands engage their audiences. These adaptive marvels seamlessly conform to diverse platforms and devices, presenting a compelling case...
Dec 15, 2023 4 min read
Have you ever wondered why you’re drawn to certain brands and become a dedicated fan? The secret lies in brand communities, where enthusiasts orbit around a brand-like planet in a...
Dec 12, 2023 8 min read
In an ever-evolving digital market, staying informed about the latest paid media trends is crucial for marketers planning their advertising strategies. Being aware of the trends expected to emerge in...
Dec 12, 2023 6 min read