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A.I.
Growth

Data Science in Marketing: A Comprehensive Guide (With Examples)

Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.

Mostafa ElBermawy Ahmed Ouda

May 26, 2022 12 min read

Growth

Notion Growth Strategy: Unlocking Community-Led Growth Through Collaboration

Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this

Sumita Gangwani Maura Grace

Jan 21, 2022 8 min read

Community-Led Growth Strategies: Expert’s Guide for Startups in 2022

Community-led growth strategies foster humans' need for connection, sense of belonging and assist in acquiring new community members and brand advocates. Start building your community-led growth strategy with our step-by-step guide.

Maura Grace

Jan 17, 2022 12 min read

Performance Branding: A Paradigm Shift in Marketing Strategies

As the worlds of branding and performance marketing overlap, performance branding emerges as the answer to a more efficient marketing strategy.

Catherine Napoli Marina Chilingaryan

Mar 1, 2021 11 min read

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TikTok Marketing Strategy: Getting Started on Your TikTok Journey as a Brand

TikTok's global and US growth has been explosive. Here's what brands need to be aware of when setting up a TikTok marketing strategy.

Marina Chilingaryan Mark Arpaia

Sep 20, 2022 15 min read

Growth

The Instagram Business Model: Product-First, Second-To-Market

Instagram has always had a product-first, second-to-market, business model. With new competition in the market, it may be time to innovate.

James Giller

Sep 16, 2022 8 min read

The TikTok Aesthetic: How To Look Authentic

The TikTok aesthetic is more than just a look, it's a signal of a broader cultural paradigm shift away from all that is "Instagram-worthy."

James Giller

Sep 16, 2022 10 min read

Core Benefits of Content Marketing: Why Content Matters

Content is more than just words and pictures, it's a full-funnel tool for generating leads, building authority, and creating advocates.

James Giller Ben Kuriakose

Sep 9, 2022 6 min read

How to Use Tableau: 10 Benefits of Using Data Visualizations

Untangling data is easier with Tableau. These 10 tips will help digest your data and turn it into actionable insights for your business.

Maria Mathioudaki

Sep 2, 2022 7 min read

Growth
SEO

SEO Simplified: Owning Google Without Fancy SEO Tools

SEO can be a simple, tool-free experience when the process is broken down into a few easy to follow steps that anyone can incorporate into their process.

Mostafa ElBermawy

Aug 30, 2022 4 min read

Stay Ahead
of The Curve

Featured growth bites 🍪

Data Science in Marketing: A Comprehensive Guide (With Examples)

Notion Growth Strategy: Unlocking Community-Led Growth Through Collaboration

Community-Led Growth Strategies: Expert’s Guide for Startups in 2022

Performance Branding: A Paradigm Shift in Marketing Strategies

Recent articles

Patagonia: A Masterclass in Value-Based Marketing

TikTok Creator Marketplace: The Ultimate Guide for Brands in 2022

Top CRO Tools for Marketers in 2022 (Free & Paid)

All articles

TikTok Marketing Strategy: Getting Started on Your TikTok Journey as a Brand

The Instagram Business Model: Product-First, Second-To-Market

The TikTok Aesthetic: How To Look Authentic

Core Benefits of Content Marketing: Why Content Matters

How to Use Tableau: 10 Benefits of Using Data Visualizations

SEO Simplified: Owning Google Without Fancy SEO Tools

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