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Digital

Harry’s Marketing Strategy: How The Men’s Razor Brand Dominated The Category

A full analysis of Harry's stellar launch and marketing efforts that turned them into industry leaders in a matter of months.

Saad Saroufim

May 20, 2021 7 min read

Content Marketing Strategy: An Expert’s Guide to Content Success

Content is the backbone of any company. Your website (and the copy on it), blog posts, emails, social media, and pretty much anything that communicates an idea or message to...

Alek Prus

Marina Chilingaryan

May 20, 2021 7 min read

Performance

Performance Branding: A Paradigm Shift in Marketing Strategies

The worlds of brand and performance marketing, once considered completely separate, are now merging. Traditionally, brand marketing defines a company’s values, reputation, quality, and trustworthiness. Everything is aimed at building...

Catherine Napoli

Marina Chilingaryan

Mar 1, 2021 6 min read

A.I.
Growth

Data Science in Marketing: A Comprehensive Guide (with examples)

Most marketing teams are leaving a lot of money on the table. According to Sitecore, the average US brand collects eight pieces of data per user, ranging from address to...

Mostafa ElBermawy

May 26, 2020 11 min read

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Neuromarketing: Hacking Into Consumers’ Minds

Mostafa ElBermawy

Sep 8, 2019 9 min read

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Growth

The Complete Expert’s Guide to Launching a D2C Brand in 2021

You finally did it, after months/years of research, outsourcing, and back-and-forth business plans, your dream product is finally seeing the light of day. The good news is, you’re one step...

Saad Saroufim

Oct 11, 2021 9 min read

Uncategorized

Top 14 Seattle Marketing Agencies in 2021

Seattle’s rise as a tech hub started in 1979 when Microsoft relocated its main headquarters to Seattle, Washington. It is the ideal location for some of the newest startups and...

Ben Kuriakose

Oct 5, 2021 4 min read

Marketing Tech

WordPress vs Webflow 2021 Comparison: SEO, Ease of Use

There are countless website-building platforms out there, but in this article, we will mainly compare WordPress and Webflow. Which website builder is best for your business will depend on your...

Eric Verduzco

Aug 30, 2021 7 min read

Growth

12 Tools and Tactics to Use in Your B2B SaaS Go to Market Strategy

Digital-advertising-spend by B2B marketers would surpass USD 375 billion by the end of this year. With new products and services being introduced to the market every day, you need all...

Theano Dimitrakis

Aug 19, 2021 7 min read

Best TikTok Ads Examples in 2021

TikTok was one of the few brands that thrived in 2020 and there are no signs of slowing down in 2021! With marketers beginning to notice how big of a deal TikTok is, many brands often struggle to adapt to the scene.

Mohamed Abdou

Aug 11, 2021 11 min read

Marketing Tech

Top Data Science Tools for Marketers in 2021

Performing data analysis using only spreadsheets can be a very repetitive and time-consuming task, but it doesn’t have to be that way anymore. Although spreadsheets are still useful, the majority...

Eric Verduzco

Aug 10, 2021 8 min read

Stay Ahead
of the Curve

Featured knowledge bites 🍪

Harry’s Marketing Strategy: How The Men’s Razor Brand Dominated The Category

Content Marketing Strategy: An Expert’s Guide to Content Success

Performance Branding: A Paradigm Shift in Marketing Strategies

Data Science in Marketing: A Comprehensive Guide (with examples)

Take a video bite 📹

Neuromarketing: Hacking Into Consumers’ Minds

Recent articles

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The Complete Expert’s Guide to Launching a D2C Brand in 2021

Top 14 Seattle Marketing Agencies in 2021

WordPress vs Webflow 2021 Comparison: SEO, Ease of Use

12 Tools and Tactics to Use in Your B2B SaaS Go to Market Strategy

Best TikTok Ads Examples in 2021

Top Data Science Tools for Marketers in 2021

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