Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
of The Curve
Featured growth bites 🍪
Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
Community-led growth strategies foster humans' need for connection, sense of belonging and assist in acquiring new community members and brand advocates. Start building your community-led growth strategy with our step-by-step guide.
Jan 17, 2022 12 min read
Patagonia is a masterclass in staying true to their core values and leveraging them for growth. Here's a timeline of how they did it.
Sep 30, 2022 11 min read
Paid social strategies are not a one size fits all process with many steps. The first step is understanding each platform.
Aug 12, 2022 12 min read
The standard playbook for social media no longer exists. Today’s consumers and users are looking for different ways to connect with one another — and it shows.
Aug 12, 2022 6 min read
Le Labo has put product first at every step of their brand journey — building community along the way.
Jul 29, 2022 11 min read
Hootsuite's rebrand has been well received, though the brand identity is something more of a multiple-personality.
Jul 29, 2022 12 min read
Content marketing is all about connections and discoverability. Dive deep into the types, their purposes, and maybe even start a strategy of your own.
Jul 29, 2022 15 min read
How did Supergoop! achieve supergrowth!? The answer is simple, they focused on developing a product people needed and educating them on why.
Jul 29, 2022 10 min read