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A.I.
Growth

Data Science in Marketing: A Comprehensive Guide (With Examples)

Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.

Mostafa ElBermawy Ahmed Ouda

May 26, 2022 12 min read

Growth

Notion Growth Strategy: Unlocking Community-Led Growth Through Collaboration

Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this

Sumita Gangwani Maura Grace

Jan 21, 2022 8 min read

Community-Led Growth Strategies: Expert’s Guide for Startups in 2022

Community-led growth strategies foster humans' need for connection, sense of belonging and assist in acquiring new community members and brand advocates. Start building your community-led growth strategy with our step-by-step guide.

Maura Grace

Jan 17, 2022 12 min read

Performance Branding: A Paradigm Shift in Marketing Strategies

As the worlds of branding and performance marketing overlap, performance branding emerges as the answer to a more efficient marketing strategy.

Catherine Napoli Marina Chilingaryan

Mar 1, 2021 11 min read

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Social Media Ads 101: Choosing The Right Platform for your Business

Paid social strategies are not a one size fits all process with many steps. The first step is understanding each platform.

Maura Grace

Aug 12, 2022 12 min read

Reshaping Social: Introducing the Anti-Social Media Era

The standard playbook for social media no longer exists. Today’s consumers and users are looking for different ways to connect with one another — and it shows.

Nicole Li

Aug 12, 2022 6 min read

Product Growth Marketing: A Look into Le Labo’s Growth Strategy

Le Labo has put product first at every step of their brand journey — building community along the way.

Maria Mathioudaki

Jul 29, 2022 11 min read

Hootsuite’s Brand New Clothes: A Performance Branding Lesson

Hootsuite's rebrand has been well received, though the brand identity is something more of a multiple-personality.

James Giller

Jul 29, 2022 12 min read

Growth
SEO

The Wild World of Content Marketing: A Low + Slow Approach to Growth

Content marketing is all about connections and discoverability. Dive deep into the types, their purposes, and maybe even start a strategy of your own.

James Giller

Jul 29, 2022 15 min read

Supergoop!’s Super Growth Strategy

How did Supergoop! achieve supergrowth!? The answer is simple, they focused on developing a product people needed and educating them on why.

Ella Berckmans

Jul 29, 2022 10 min read

Stay Ahead
of The Curve

Featured growth bites 🍪

Data Science in Marketing: A Comprehensive Guide (With Examples)

Notion Growth Strategy: Unlocking Community-Led Growth Through Collaboration

Community-Led Growth Strategies: Expert’s Guide for Startups in 2022

Performance Branding: A Paradigm Shift in Marketing Strategies

Recent articles

Patagonia: A Masterclass in Value-Based Marketing

TikTok Creator Marketplace: The Ultimate Guide for Brands in 2022

Top CRO Tools for Marketers in 2022 (Free & Paid)

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Social Media Ads 101: Choosing The Right Platform for your Business

Reshaping Social: Introducing the Anti-Social Media Era

Product Growth Marketing: A Look into Le Labo’s Growth Strategy

Hootsuite’s Brand New Clothes: A Performance Branding Lesson

The Wild World of Content Marketing: A Low + Slow Approach to Growth

Supergoop!’s Super Growth Strategy

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Featured growth bites 🍪

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