Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
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Featured growth bites 🍪
Community-led growth strategies foster humans' need for connection, sense of belonging and assist in acquiring new community members and brand advocates. Start building your community-led growth strategy with our step-by-step guide.
Jan 17, 2022 12 min read
As the worlds of branding and performance marketing overlap, performance branding emerges as the answer to a more efficient marketing strategy.
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
May 26, 2020 11 min read
The top lessons learned from the past 3 decades of brands in video games.
May 20, 2022 9 min read
Open sourcing a project has proven as an effective means of encouraging community led growth in legacy software, and shows great promise as a growth tool in Web3.
May 13, 2022 8 min read
Eight new users join TikTok every second. TikTok's growth has exceeded any and all expectations for the once teen lip-syncing app. Keep reading for 10 TikTok stats for 2022.
Diversity, equity, and inclusion have become buzzwords in the business world (for good reason), but when company culture and practices don’t reflect the principles of authentic DEI values – the damage to a brand can be irreversible.
Apr 27, 2022 5 min read
Successful pharmaceutical marketing can help build a positive reputation for the company. Unlike the research and development (R&D) departments of a pharmaceutical company, which are critical to turning an idea into reality with a drug molecule, marketing is responsible for breathing life into a product.
Apr 27, 2022 20 min read
A comprehensive overview of industry best practices for building organic communities in digital spaces.
Apr 27, 2022 18 min read
By using TikTok UGC in your organic and paid TikTok marketing strategy, ads appear natively and authentically to your targeted audience. We'll take you through the exact steps we use when building a TikTok UGC flywheel for growth.