Search engines are now becoming "answer engines" — zero click user UIs powered by generative AI. Here’s how to optimize for this new landscape of search.
of The Curve
Featured growth bites 🍪
How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 8 marketing tools that leverage GPT4.
Jan 24, 2023 13 min read
Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
In a world of constant change and fierce competition, the key to sustained growth lies in the ability to adapt and innovate. Unlocking growth has become a fast-paced moving target,...
Sep 28, 2023 9 min read
In a digital landscape where consumers prize authenticity, influencers have become integral to social media advertising. Here’s why the most prosperous brands are turning to micro-influencers to market their products,...
Sep 18, 2023 7 min read
Every new brand or product is always looking for growth, but what many people overlook is that retention and sustained engagement is also a big part of what growth means....
Sep 18, 2023 9 min read
If you’ve ever tried to create content on YouTube, you have probably heard talk of “the algorithm.” It’s this mystifying formula that content creators have been trying to decipher for...
Sep 18, 2023 5 min read
TikTok has emerged as an extremely powerful platform garnering users of all ages, but especially the younger audience of Gen Z and even Gen Alpha. Though the platform has become...
Sep 18, 2023 7 min read
In the bustling landscape of online business, achieving visibility and driving meaningful traffic is paramount. Enter Search Engine Marketing (SEM) agencies – the unseen architects propelling some of the world’s...
Sep 1, 2023 13 min read
In a world inundated with advertisements and digital noise, standing out from the crowd has become an increasingly challenging endeavor for brands, particularly since so many brand experiences are now...
Sep 1, 2023 11 min read