Search engines are now becoming "answer engines" — zero click user UIs powered by generative AI. Here’s how to optimize for this new landscape of search.
of The Curve
Featured growth bites 🍪
How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 8 marketing tools that leverage GPT4.
Jan 24, 2023 13 min read
Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
The cost of acquiring new customers is five times higher than the cost of retaining existing customers. This is not at all a surprising statistic, given that acquiring new customers...
Nov 13, 2023 10 min read
The Beginning: Everyone Loves a Good Treasure Hunt Picture this: it’s just over a year ago, in the more innocent time before the global war of January 2022. Winter has...
Oct 18, 2023 6 min read
The digital landscape, particularly in eCommerce, has seen a dramatic transformation over the years. One of the key drivers of this change has been the role of data, namely its...
Oct 18, 2023 6 min read
In today’s modern age, the internet has transformed how we access information, and healthcare is no exception. When people need medical professional advice, search for healthcare services, or look for...
Oct 18, 2023 17 min read
Raise your hand if you’ve been hearing about generative AI everywhere and from everyone. If you’re a B2B marketer reading this right now, you’re definitely raising your hand, and for...
Oct 17, 2023 5 min read
In the vast landscape of the digital world, search engines serve as the navigational compass guiding us through the labyrinth of online content. Among the multitude of search engines, one...
Oct 15, 2023 19 min read
Tale as old as… influencers? Believe it or not, the gladiators of Rome had something in common with the British royal family – both would be considered influencers of their...
Oct 12, 2023 12 min read