Ok, marketing newsletters are hot in 2021, we get it! As marketers, we’re emailed constantly. Whether it’s client updates, internal projects, sales pitches, or other partnership opportunities, the last thing we need is something else filling up our inbox. On the other hand, to be good marketers, we need to be up to date on all the latest news and current trends, but this creates another problem. How much time can we realistically spend reading the news, sifting through what’s worthwhile and what isn’t, to find the updates and insights we really need?
Hence, the value of marketing newsletters – concise information that we can consume quickly keeps us on top of our game while leaving us enough time to get our most important work done. No matter how busy or important you are, you can find a few minutes on your commute, waiting for your morning coffee, or over lunch to learn something new each day. Plus, they stay in your inbox, allowing you to reference back to the most valuable insights easily when you need them.
If you’re looking to impress your peers and stay ahead of your competition, here is our list of the best marketing newsletters you should subscribe to today.
1. The Clikk
Frequency – Daily, Monday-Friday
The Clikk is as close as you can get to an all-purpose marketing newsletter, combining essential industry updates, marketing content and best practices, and humor into one easy to read daily email. The marketing content is usually divided into multi-part series, broken out over the course of several days to make each bite digestible in one read through, so by the end of the week, you’ve gotten a full deep dive of the topic.
One interesting example of this was when the Clikk found their Facebook ad account had been temporarily banned. This is a fear and frustration for many marketers, particularly ones like the Clikk where Facebook is their primary lead generation source. Rather than lament this and complain, the Clikk used it to their advantage, creating a multi-part series of their investigation as to how and why it happened, what the Facebook policies really are, and how marketers can avoid the same thing happening to them.
2. NoGood Growth Newsletter ????
Frequency – Twice a month
The best growth and marketing content on the internet curated by experts, for experts, delivered to your inbox twice a month.
Our goal with the NoGood Growth Newsletter is simple – to make you a smarter marketer. Twice a month we’ll send you highlights and key takeaways from our newest content alongside interesting tech and marketing news from around the web. Use this link to sign up today!
Frequency – Bi-Weekly, Wednesday & Friday
Are there still marketers out there that aren’t data-driven? We didn’t think so. While Chartr isn’t always filled with the most actionable data, it can still provide marketers interesting insights, as well as show some societal trends.
More importantly, their charts can also help marketers look at and utilize data in new ways. Sometimes, their charts are meant to be fun, like looking at search trends to determine if Die Hard is a Christmas movie. While this won’t impact your marketing strategy, it may ignite the idea to look at seasonal search trends for your own business.
Other times, they’ll crunch and compile data related to current news, giving readers a different perspective. For example, while the DOJ was recently accusing Google of operating a monopoly in the search market, Chartr was quick to point out that while Bing is still seen as a “joke,” in the marketing world, they still generate more revenue than Twitter and Snapchat combined!
Frequency – Weekly, Thursdays
After spending 15 years as a marketing strategist for Ogilvy and Leo Burnett, Rohit Bhargava set out on his own, with the mission of exploring the non-obvious and teaching others how to be more open-minded with their thinking.
The newsletter explores trends that tend to be outside mainstream media reporting. If you just want the highlights, he releases a yearly recap of the top 15 trends you should be paying attention to. However, subscribing to the newsletter lets you see them develop, and hopefully take advantage of them before your competitors do.
Frequency – Weekly, Tuesdays
Exploding Topics helps readers catch emerging trends before they become mainstream. Their back end technology scours internet searches and social mentions to see what topics are on the verge of taking off. From there, they curate the best ones and send them within a weekly email, along with some additional background on the topic and what could be coming next.
In marketing, the ability to spot trends and capitalize before your competition is invaluable. It can help content strategy, by pushing you to rank for and build authority on specific industry keywords while competition is low. It can even inspire new product development, helping you to be first in the market and seen as an industry leader!
Weekly – Thursdays
While marketers are always taking notes on what has worked for other brands, it can be just as valuable to see where other companies have failed. Where most news tends to focus on the success stories, Failory chooses to focus on the latter, and the insights can be fascinating.
Their content – both blog and podcasts – encourage founders to become more vulnerable about their mistakes so that others can learn from them. These insights can help marketers avoid pitfalls such as scaling before product-market fit, mismanagements of funds, lack of experience, and more. As the old adage says, “A smart man learns from his own mistakes. A wise man learns from the mistakes of others.”
Frequency – Monday, Wednesday, Friday
Over the last few years, Morning Brew has become one of the most popular newsletters, particularly among millennials. While their updates on news and politics are valuable for many, a lot of that is just noise for marketers. The latest Senate debate doesn’t typically have an effect on our day to day, outside of dinner party conversation.
Marketing Brew, on the other hand, takes those news updates and dives deeper into how they may impact the marketing world. What do economic trends mean for eCommerce, and how/where will we see that play out in the top marketing platforms? How is content consumption changing, and what does that mean for the brands that were previously buying sponsorships?
Their sister newsletters, Emerging Tech Brew and Retail Brew, can also provide valuable insights and updates on more niche topics. The Tech Brew is valuable to most marketers, as it often gives the latest updates on the major players – Google, Facebook, TikTok, etc. Retail Brew is similarly valuable to marketers in that space.
Frequency – Daily, Monday-Friday
AdWeek is one of the more ubiquitous names in advertising and marketing journalism. While their content is a must-read for anyone who wants to stay on top of industry news, for marketers, AdFreak provides the most value.
AdFreak showcases the most creative and out of the box campaigns launched by various brands. Let’s be honest; marketing is a copycat game. If you’re looking for inspiration, AdFreak will be sure to give you some thought starters for your brands or clients.
Frequency – Daily, Monday-Friday
Marketing Dive’s newsletter strives to give you the best of both worlds – an email that can be consumed in less than 60 seconds, but links to very in-depth content for the topics and headlines that matter most to you (and they’re even kind enough to give you a “deep dive” warning for longer pieces). They cover everything from tech to video marketing to analytics to creative and more.
Marketing Dive puts out so much content that they have sister newsletters for readers in more niche areas. Their supplemental subscriptions cover specific marketing updates for Mobile, Social Media, Retail, eCommerce, and Restaurants.
Frequency – Weekly
For those who prefer complex topics broken down into entertaining sketches (let’s be honest, who doesn’t?), Sketchalytics should definitely be in your inbox. Their goal is to teach weekly micro-lessons, which include a sketch and brief explanation of each concept.
Beyond being a fun way to breakdown valuable lessons, Sketchalytics is a phenomenal example of content marketing. The newsletter is created by Ceralytics, a content intelligence platform that gives data-driven insights to help companies create relevant content. What better way to prove their expertise by developing their own content marketing solution?
11. Product Hunt
Frequency – Daily
While much of marketing is utilizing the latest tactics, there’s also value in taking advantage of the latest products. Product Hunt is the go-to for users to share and discover the newest products. The products are submitted users are free to comments and vote on the best ones (similar to Reddit or Hacker News). The newsletter essentially curates this list by sending you only the best.
Beyond the fun of learning about the newest creations, Product Hunt can offer marketers other valuable insights. Consistent users can start to see trends in what people are creating and what problems they’re trying to solve, and potentially come up with their own solutions. Product Hunt also tends to feature very early-stage products, where creators/founders are looking for feedback, making it an excellent place for networking and connection.
12. Total Annarchy
Frequency – Every other Sunday
A significant component of newsletters is that since you’re not reading multiple sources to verify the accuracy of everything you’re reading, there’s a certain level of trust you need to have in your source. Unlike many of the other brands on this list, Ann Handley’s newsletter is her own personal thoughts and ideas. But given that she’s the best selling author of one of our favorite marketing books, we say her ideas are worth reading.
Since Ann’s primary expertise is in writing, much of her advice surrounds content – improving newsletters, blogging, and storytelling advice. But sometimes her newsletters are just about what’s catching her attention at the time. While the latter may seem less actionable, it also makes the emails more fun to read and can help inspire ideas in other ways.
Frequency – Daily or Monthly
Given that they’re one of the biggest names in the space, it makes perfect sense that Search Engine Journal has a worthwhile newsletter as well. Given the sheer volume of content they create, the site itself can be a bit overwhelming, so their newsletter lets you select both the topics that matter to you (SEO, PPC, Content, Social).
SEJ also gives you the option of daily or monthly newsletters, depending on how much time you have to commit to staying on top of it, but we have to recommend the daily. Particularly for SEO, news and updates can change things very quickly, meaning getting these updates only monthly will likely mean you’re too late.
Frequency – Daily
Ok, so BookBub isn’t exactly a newsletter in the same way that everything else on this list is. However, if we’re talking about ways to fill your inbox with valuable information, then BookBub should be on your list too.
BookBub lets you choose the types of books you’re interested in, and will send you a list of titles that have deeply discounted eBooks. A daily skim of this newsletter will give you access to some of the best business books on the market, typically for $2.99 or less.
Yes, I know this newsletter is about how to consume actionable content quickly, but deep dives are valuable too. Read more books.
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