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Stop The Scroll: 10 Principles for Creating Thumb-Stopping Ads

Blink and you'll miss it. Scroll stopping ad creative is one of the biggest challenges modern advertisers face. We've cracked the code.

James Giller

Oct 21, 2022 13 min read

Community-Led Growth: Brand Community as a Growth Lever

Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.

Maura Grace Marina Chilingaryan

Oct 21, 2022 17 min read

Growth

Figma’s Growth Strategy: Building a Community-Led $20 Billion Brand

The key component to Figma's $20B buyout is its community. We've dissected just how they built their community from start-up to unicorn.

James Giller

Oct 14, 2022 12 min read

TikTok Creator Marketplace: The Ultimate Guide for Brands in 2022

UGC has never been more important when it comes to social selling. The TikTok Creator Marketplace platform assists brands in discovering qualified content creators to partner with and reach advertising goals on TikTok.

Maura Grace

Sep 28, 2022 10 min read

The TikTok Aesthetic: How To Look Authentic

The TikTok aesthetic is more than just a look, it's a signal of a broader cultural paradigm shift away from all that is "Instagram-worthy."

James Giller

Sep 16, 2022 10 min read

Core Benefits of Content Marketing: Why Content Matters

Content is more than just words and pictures, it's a full-funnel tool for generating leads, building authority, and creating advocates.

James Giller Ben Kuriakose

Sep 9, 2022 6 min read

Stay Ahead
of The Curve

All articles

Stop The Scroll: 10 Principles for Creating Thumb-Stopping Ads

Community-Led Growth: Brand Community as a Growth Lever

Figma’s Growth Strategy: Building a Community-Led $20 Billion Brand

TikTok Creator Marketplace: The Ultimate Guide for Brands in 2022

The TikTok Aesthetic: How To Look Authentic

Core Benefits of Content Marketing: Why Content Matters

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Stay Ahead of The Curve

All articles

Stop The Scroll: 10 Principles for Creating Thumb-Stopping Ads

Community-Led Growth: Brand Community as a Growth Lever

Figma’s Growth Strategy: Building a Community-Led $20 Billion Brand

TikTok Creator Marketplace: The Ultimate Guide for Brands in 2022

The TikTok Aesthetic: How To Look Authentic

Core Benefits of Content Marketing: Why Content Matters

Stay Ahead
of The Curve