Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
UGC has never been more important when it comes to social selling. The TikTok Creator Marketplace platform assists brands in discovering qualified content creators to partner with and reach advertising goals on TikTok.