Theano Dimitrakis
Theano is a Growth Strategist with experience in marketing analytics, client management, and brand strategy for startup companies.
Performance Marketing for Fintech: The Essential Guide for Startups
The global fintech market is one of the fastest growing tech sectors. Performance marketing helps increase reach, engagement and conversion of new customers in new markets at a lower cost, lower risk and much higher ROI than any other marketing technique.
White Claw Marketing Strategy: How the Hard Seltzer Brand Manufactured Viral Growth
What White Claw has been doing successfully in all its marketing campaigns is that they don't make assumptions about what their customers are looking for because of their gender and take a gender-neutral approach. Their product is directed to everyone, male and female consumers.
Healthcare Performance Marketing: A Guide to Attract More Patients
Sophisticated healthcare marketing strategies integrate omnichannel, highly-segmented, and targeted online and offline tactics to drive engagement and accelerate enterprise growth.
Creating B2B SaaS Startups: The Key to SaaS GTM Strategies
The go-to guide for B2B SaaS startups to develop a successful go-to-market strategy and build a foundation for sustainable future growth.