For over a decade, the iconic red play button has been a cultural staple. From a business standpoint, the strength and efficacy of video marketing these days are impossible to ignore. As part of their inbound marketing strategies, businesses are rapidly rushing to adapt to video marketing and enjoy the impressive data-backed benefits of using video on YouTube.
In short, the main advantages of YouTube are the following:
- Capture Attention – According to Alexa, YouTube is the 2nd most visited site, hence the potential for exposure is extraordinary.
- Generate High Traffic Volume – There are 2+ billion users on YouTube, nearly one-third of the internet. People watch over a billion hours of video every day and create billions of views, which means your video content would have a great opportunity to reach these viewers.
- Boost Search Engine Rankings – To remain dominant in the field of search, Google bought YouTube in 2006 for $1.65 billion in stock. The fact that YouTube videos are always ranked high on Google’s search pages indicates that it can deliver substantial SEO results to strategically develop your video marketing strategy around this platform.
- Reach Global Audiences – YouTube is an international platform, reaching countries all over the world. It is the top app on Android and iOs based on peak time spent in a month, average monthly time spent, and peak monthly active users in a month.
- Integrate With Your Social Media Marketing – Consumers of social media generally prefer sharing video content over any other content format. According to WordStream, social video produces 1,200% more shares than text and images combined.
How Much Does a YouTube Ad Agency Cost?
The cost of hiring a YouTube ad agency can vary depending on several factors. Factors that may influence the cost include the scope of services required, video production, the complexity of the campaign, the duration of the campaign, and the reputation and expertise of the agency. The cost structure of YouTube ad agencies can differ. Some agencies may charge a flat fee for their digital marketing services, while others may work on a performance-based model or charge based on the duration of the advertising campaigns.
Typically, agencies will bill you a management fee ranging from 15% to 25% of your monthly YouTube Ad Spend. This fee covers various services, including monthly reporting and ongoing optimizations aimed at maximizing the effectiveness of your budget. To optimize your advertising cost and achieve the best results, clearly defining your marketing goals and target audiences is important. This will enable the agency to develop effective advertising campaigns that align with your business goals and resonate with your target audience.
What Is a YouTube Marketing Agency?
YouTube marketing agencies possess valuable expertise and practical know-how in crafting and implementing impactful marketing campaigns on the platform. With their specialized knowledge, they can assist you in formulating a customized strategy that aligns with your business goals and target audience. By leveraging their skills, these agencies ensure that your campaigns are thoroughly optimized to achieve optimal results and drive success in the dynamic realm of YouTube marketing.
What Advertising Does YouTube Use?
YouTube utilizes various advertising formats to cater to different marketing objectives and deliver engaging content to its users. The advertising options on YouTube include video ads, overlay ads, sponsored cards, display ads, and bumper ads.
Video ads are the most prominent and versatile format on YouTube, allowing advertisers to display compelling video content before, during, or after a user’s chosen video. Overlay ads are semi-transparent ads that appear on the lower portion of a video and can include text, images, or rich media. Sponsored cards are small, clickable overlays that provide relevant information or promote products while the video is playing. Display ads appear alongside the video player and can include text, images, or interactive elements. Bumper ads are short, non-skippable video ads of up to six seconds that capture viewers’ attention quickly.
YouTube also offers advanced targeting options to reach specific audiences effectively. Advertisers can target based on demographics, interests, keywords, and placements to ensure their ads are seen by the most relevant users. Additionally, YouTube provides conversion rate optimization, allowing advertisers to optimize their campaigns for specific actions, such as website visits or app downloads.
Is YouTube Marketing Worth It?
YouTube marketing offers numerous benefits and can be highly effective for businesses seeking to reach a wide audience and engage with their target market. YouTube is the second-largest search engine globally and has billions of active users. This vast user base presents a significant opportunity for businesses to increase brand visibility, generate leads, and drive conversions. With its video-centric nature, YouTube lets you showcase your products or services visually, compellingly, and engagingly.
YouTube marketing also provides excellent targeting options, allowing you to reach specific audiences based on demographics, interests, and behaviors. This targeting capability ensures that your content reaches the right people who are more likely to be interested in what you offer. Furthermore, YouTube’s advertising platform provides robust analytics and reporting tools, allowing you to measure the performance of your campaigns and gain valuable insights into audience engagement and ad effectiveness.
This data-driven approach enables you to optimize your strategies, refine your targeting, and improve your return on investment.
The Top 20 YouTube Advertising & Marketing Agencies Are:
- NoGood
- Vireo Video
- Working Media Group
- Marketingagency.io
- Digital Marketing Agency [DMA]
- Voy Media
- Techmagnate
- Passion Digital
- Factor One
- Simply Ads
- Barracuda
- Lyfe Marketing
- RED Digital (Marketing Hy)
- NeoReach
- Sparx IT Solutions
- Terakeet LLC
- Disruptive Advertising
- iProspect
- MediaCom
- JEMSU
1.NoGood
At NoGood, we are a growth marketing agency founded and operated by the most experienced growth hackers, creatives, and data specialists. Our team consists of professionals who have come from established VC-backed startups and brands. We are the ones who will provide excellent performance to your business, offering realistic expectations of the growth you can expect and cutting through the clutter of marketing.
When it comes to YouTube, we understand the power of video as an undeniable differentiator in modern marketing strategies. Our video campaigns are designed to drive conversations and catalyze real growth for your business. We believe that video marketing should be an integral part of your overall marketing strategy, maximizing your opportunities for demand generation.
To stay ahead of this trend, we have integrated video marketing across all our offerings, including social media, content creation, and PPC (Pay-Per-Click) campaigns. We are always prepared to take your business to the next stage, whether it’s for demand generation, revenue growth, creating new campaigns, or utilizing video to drive conversions.
Office Location: New York, NY (Headquarters)
Year founded: 2017
Team Size: 50 – 100 employees
Key Services: SMM, SEO, CRO, SEM, Social Ads, Content Marketing, Email, Video, and SMS Marketing
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, Crypto
Case Studies: View all case studies.
2. Vireo Video
Vireo Video is a Google Partner agency that specializes in YouTube Marketing and YouTube Advertising. They provide video content strategy, video optimization, and YouTube advertising, covering both YouTube’s organic and paid sides. They can design and execute successful YouTube channels and video campaigns and have a proven track record of helping businesses grow their brand, revenue, and ROI with YouTube.
The Vireo team is filled with strategic thinkers, creatives, and YouTube Certified professionals that have brought more than 2+ billion views to the brands they work with by delivering the right content to the right audience at the right time.
Office Location: Vancouver, British Columbia
Year founded: 2016
Team Size: 11 – 50 employees
Key Services: Video Content Strategy, YouTube Marketing, YouTube Channel Management, Video Advertising, YouTube Video Optimization
Industries Served: Tech, Finance, LegalCase Studies: N/A
3.Working Media Group
Working Media Group is an independent media planning and buying, activation, and analytics agency offering fully integrated marketing strategies to influence and engage their clients’ customers along the path to purchase. As an online marketing agency for B2C and B2B, they concentrate on doing the best for every client they work with through teamwork and collaboration.
To maximize the effectiveness of paid media (video advertising), they linked their efforts back to owned media (video content created by your company) and earned media (video advertisements shared by customers). They provide YouTube marketing as a suitable platform for relevant clients and work with them virtually for every form of video marketing – YouTube, traditional TV, and everything in between.
Office Location: New York, NY
Year founded: 2005
Team Size: 11 – 50 employees
Key Services: Media Strategy, Media Planning and Buying, Digital Media
Industries Served: N/A
Case Studies: N/A
4.Marketingagency.io
Marketingagency.io is a full-service multinational online marketing agency focused on presenting clients and partners with outstanding performance. They recognize consumer dynamics and employ cutting-edge strategies to align the brands they represent with their target audience. Their mission is to provide strategies for digital marketing that not only meet but also far surpass industry standards. On YouTube, they employ several different marketing strategies. Each of their campaigns is customized to the needs and goals of each client they work with.
Office Location: New Jersey (United States)
Year founded: 2007
Team Size: 20+ employees
Key Services: SEO, PPC, YouTube Marketing, Pinterest Management, Reputation Management
Industries Served: Real Estate
Case Studies: N/A
5.Digital Marketing Agency [DMA]
Digital Marketing Agency (DMA) has a relentless pursuit of recruiting the most exceptional talents worldwide. They seek individuals who possess both unwavering expertise and trustworthiness, coupled with an unwavering passion for their craft and collaborative spirit. With a shared commitment to deliver marketing marvels, they aim to create extraordinary campaigns for their esteemed clientele.
Office Location: Chicago, Illinois
Year founded: 2002
Team Size: 51 – 200 employees
Key Services: Google Ads Management, Link Building, Pay Per Click Management, Social Media Marketing, Web Development
Industries Served: Real Estate, Crypto, Construction
Case Studies: N/A
6.Voy Media
Voy Media is a full-service, performance-based agency. They are one of the top YouTube marketing agencies offering dedicated advertising services. They have proven to help businesses raise their sales from 6 to 7 to 8 figures a month. From data to creative, growth to consultancy, they manage everything. They recognize that YouTube can provide more granular demographic and psychographic input than other social media, making consumer behavior easier to understand. By analyzing these data, they are able to refine their campaigns and scale.
Office Location: New York, USA
Year founded: 2016
Team Size: 11 – 50 employees
Key Services: Facebook Ads, Instagram Ads, Digital Advertising, Mobile App Marketing, Lifecycle Marketing
Industries Served: Automotive, Entertainment, Food Service
Case Studies: View all case studies.
7.Techmagnate
Digital excellence is a core value that Techmagnate prioritizes above all else. They are committed to delivering top-notch services and solutions in the digital realm. As trusted partners, Techmagnate takes pride in being the guiding force for their customers on their growth journey. They strive to provide valuable insights and support to help their customers achieve their goals. At Techmagnate, collaboration and support are key. Team members have each other’s back, fostering a culture of helping one another and working together towards shared success. They believe in taking ownership and seeing things through from end to end. Techmagnate encourages its employees to think big and be bold, pushing the boundaries to drive innovation and achieve remarkable results.
Office Location: New Delhi, India
Year founded: 2006
Team Size: 200 – 500 employees
Key Services: Local SEO, Video Optimization, Content Marketing, App Store Optimization, PPC Services
Industries Served: Healthcare, Education, E-Commerce
Case Studies: View all case studies.
8.Passion Digital
Passion Digital is a digital marketing agency that believes that there is not a one size fits all approach, so their marketing methods are always innovative. They will help position your video advertisements to the right target audience to increase awareness and return on investment. They think that YouTube can drive a considerable volume of views and strong click-through rates and lead to achieving different business goals. They will definitely help you craft ideas and techniques to develop genuine and engaging consumer-facing content.
Office Location: London, Greater London
Year founded: 2012
Team Size: 11 – 50 employees
Key Services: Insight and Strategy, Social Listening, CRO, Startup Marketing, Growth Marketing
Industries Served: Travel, Alcoholic Beverages, EducationCase Studies: View all case studies.
9.Factor One
Factor One Marketing is a Google Partner agency located in Calgary, Alberta, and provides online advertising solutions for companies with leads and sales goals. Their team is focused on Google Ads Management, YouTube Advertising, and SEO. They help create effective ads that can cater to any viewer with different needs and interests. They partner with their clients to help improve brand recognition through integrated marketing campaigns and use YouTube remarketing to connect with the business’s website visitors.
Office Location: Calgary, AB
Year founded: 1996
Team Size: 2 – 10 employees
Key Services: YouTube Advertising, Google Display Ads, SEO, Google Shopping, Google Analytics
Industries Served: Financial Services, Marketing
Case Studies: View all case studies.
10.Simply Ads
Simply Ads is a specialized YouTube advertising agency providing market research, video production, and advertising management. They create and manage professional video advertising campaigns and social media that offer a meaningful return on investment. They’re an agile business with a small core team and have strong ties to some of the world’s best freelance marketers and videographers. They will help you produce an impactful video from start to finish, hit the right target audience, and manage nuanced metrics to help accurately measure your business’s performance.
Office Location: Bury St Edmunds
Year founded: 2016
Team Size: 2 – 10 employees
Key Services: YouTube Advertising, Video Production, Animated Graphics, Digital Marketing
Industries Served: Food, Travel, Fashion
Case Studies: View all case studies.
11.Barracuda
Barracuda Digital is a multilingual digital marketing agency specializing in SEO, PPC management strategy for link building, and social media management. They use social as platforms to generate direct responses and brand awareness, they will map the social advertising landscape against your objectives and test platforms to generate the highest levels of engagement and return on investment. They will advise you on using your current video assets, developing new ones, and creating the perfect brief for an innovative campaign. Via optimizing your advertising against different performance metrics, they will track your video campaigns and take them to the next level.
Office Location: London, UK
Year founded: 2000
Team Size: 11 – 50 employees
Key Services: Paid Media, SEO, Site Design, Social Media Optimization, PPC
Industries Served: Vintage Goods, Wildlife Conservation
Case Studies: View all case studies.
12.Lyfe Marketing
LYFE Marketing is a leading digital marketing company specializing in social media marketing campaigns. With a strong focus on helping local Atlanta companies thrive online, they are experts in devising and implementing highly effective social media strategies. To them, social media is not just a part of their business – it’s their passion and expertise. What sets them apart is their commitment to taking content creation to the next level. On their website, they offer detailed pricing so that you can fully understand their offered services before jumping on a call with them.
Office Location: Atlanta, Georgia
Year founded: 2011
Team Size: 51 – 200 employees
Key Services: Social Media Management, Social Media Ads, Google Ads, SEO, E-Commerce
Industries Served: Pool Service, Travel, Health
Case Studies: View all case studies.
13.RED Digital (Marketing Hy)
RED Digital works as your company’s Chief Marketing Officer, taking the time to know your client’s businesses and drive success. They claim that YouTube is one of the most powerful online channels for video marketing and emphasize this argument by always including the “Video and Social Media Marketing” package (video mixed with social) in their services. This package involves the development of a YouTube channel, YouTube advertising, video optimization, video rating, and YouTube retargeting. According to their website, their YouTube marketing services have produced 2322 conversions on a $9,935 budget using greatly produced videos and compelling messaging.
Office Location: St George, Utah
Year founded: 2012
Team Size: 11 – 50 employees
Key Services: YouTube ads, Video Production, Marketing Consulting, Facebook Ads, Online Marketing
Industries Served: Fashion, Entertainment, Beauty
Case Studies: View all case studies.
14.NeoReach
NeoReach is a full-service influencer marketing agency that has managed marketing campaigns worth over $250 million. While linking a network of influencers and developing a specific strategy for each brand, they specialize in several services, including sourcing and performance reporting. Their YouTube marketing strategy can be broken down into a four-step procedure:
- Develop a data-backed strategy
- Source niche influencers with high performance.
- Coordinate communication and logistics
- Monitor campaign performance and share insights
Following this marketing strategy, they maximize the performance of each campaign. Their YouTube marketing influencer strategy offers a modern and powerful approach that helps clients achieve success.
Office Location: San Francisco, California
Year founded: 2014
Team Size: 51 – 200 employees
Key Services: Influencer Marketing, YouTube, Instagram, Vine, Blogger, and Influencer Outreach
Industries Served: Entertainment, Travel
Case Studies: View all case studies.
15.Sparx IT Solutions
Sparx IT Solutions aims to deliver the best possible services and maximize your brand’s overall development while maintaining the lowest prices in a cut-throat market. What pushes them vociferously in the global market is a strong foothold in creative innovations, seasoned expertise, and the ability to deliver maximum excellence. Their YouTube marketing campaigns have earned the hearts of 300+ individual companies who have approached them to promote their services and products.
Their online marketing services have gained prominence by supporting 600 companies digitally in 70+ countries. Their adroit online marketing team will work to build a YouTube marketing strategy that will make you appear more prominent in the search results. They will help you create a customized YouTube channel, content, audience targeting, SEO for YouTube videos, text transcription of the video, and effective video syndication.
Office Location: Noida, Uttar Pradesh
Year founded: 2007
Team Size: 201 – 500 employees
Key Services: Web Development, Mobile App Development, SaaS Development, AI Development
Industries Served: FinTech, Healthcare, Logistics
Case Studies: N/A
16.Terakeet LLC
At Terakeet, they take a specific approach to SEO that is “sophisticated, ambitious, and comprehensive”. They will help your company achieve category domination, visibility throughout a full marketing funnel approach, and search success for the most competitive online terms. Their passion for delivering results has driven them to hold on to five core values: rapid response, invention, sustainable value, and entrepreneurship.
They develop fully integrated marketing strategies that will help your company’s videos go viral and increase return on investment. Their past portfolio includes many established brands, and their work is evident by the proven results.
Office Location: Syracuse, NY
Year founded: 2001
Team Size: 201 – 500 employees
Key Services: Enterprise SEO, Online Reputation Management
Industries Served: N/A
Case Studies: N/A
17.Disruptive Advertising
At Disruptive Advertising, they are trying to change the world “one-click-at-a-time.” They create a clear and compelling message that blends the right keywords, ad targeting, and web experience to produce sales in order to get the most out of each of your campaigns. Every element of your campaign is checked, evaluated, and rigorously optimized from click to close. Their secret to success is the clear combination of management, optimization, and analytics.
Office Location: Pleasant Grove, UT
Year founded: 2012
Team Size: 51 – 200 employees
Key Services: Paid Search, SEO, Paid Social, Lifecycle Marketing, Creative
Industries Served: Healthcare, Construction, Hospitality
Case Studies: View all case studies.
18.iProspect
iProspect is a global, award-winning marketing agency driving digital performance for many of the world’s largest brands. By executing data-driven decisions, they convert people’s intent into action. They put their specialisms at work in performance activation, experience optimizations, and platform capabilities to deliver integrated solutions for more than 2,000 of the most creative brands in the work. They have an in-depth understanding of consumer behavior and reshape brand strategies to fulfill the convergent world’s fast-paced demands with an emphasis on exceeding their client’s business goals. Using proprietary technologies
such as paid search, conversion optimization, and social media management, they provide personal, adaptive, and valuable digital experiences.
Office Location: London
Year founded: 1996
Team Size: 5000 – 10000 employees
Key Services: Search Engine Marketing, Business Intelligence, Activation Marketing, Strategy Planning, Online Display Advertising Management
Industries Served: Alcoholic Beverages, Tech
Case Studies: View all case studies.
19.MediaCom
MediaCom believes that everything is connected, while they think and work in an innovative way, calling themselves “The Content + Connections Agency”. Their team, processes, and tools are all geared toward systems thinking. Their success is backed by their “people first, better results” belief that if they invest in their employees, they can deliver better results for their clients. They build automated processes through cutting-edge technologies and unparalleled data, while their experts combine their years of professional knowledge with a relentless focus on driving growth. They are one of the world’s top three global media networks and part of GroupM and WPP. This gives them access to the richest datasets and to the most robust benchmarks in the business. They use data, technology, and creativity to design communication strategies that build brands and generate sales.
Office Location: London, England
Year founded: 2023
Team Size: 10000+ employees
Key Services: Integrated Media Solutions, Influencer Marketing, SEO, Social Creative, Demand Management
Industries Served: Food and Beverage, Finance, Entertainment
Case Studies: View all case studies.
20.JEMSU
JEMSU is a team of passionate digital marketing experts. In order to drive excellent results, they collaborate with their clients to apply the best SEO and digital marketing strategies. They understand the various digital platforms and how to better exploit each channel’s power to fulfill the marketing goals of each client. They firmly believe that the lifeblood of a business is marketing and sales, and they are committed to applying their years of experience to the best data-driven methods that reach each of their client’s digital marketing goals.
Office Location: Denver, Colorado
Year founded: 2010
Team Size: 11 – 50 employees
Key Services: SEO, Digital Advertising, Review Management, CRO, Website Design
Industries Served: Food and Beverage
Case Studies: View all case studies.
In order to showcase how important video content is in the digital world, we have compiled a list of the latest social media video marketing statistics around the web.
- By 2022, over 82% of all consumer internet traffic will be made up of online videos – 15 times higher than it was in 2017. (Cisco)
- Every week, 78% of individuals watch online videos, and 55% view online videos every day. (Hubspot)
- 85% of businesses use video as a marketing tool. (Hubspot)
- Social video generates 12 times more shares than text and images combined. (Wordstream)
As the above statistics prove, users are more than happy to be marketed using a video. It is no secret that humans are visual creatures. High-speed internet connections have enabled us to do this better than ever before. What was once a nice add-on in the past is now a core part of any well-developed marketing strategy, and we know that video is here to stay. It is important to understand the power of video marketing in today’s world so that you can elevate your business’s marketing efforts and stay ahead of the competition.
