Mark Arpaia
Mark is a versatile and experienced media strategist, with over 10 years of experience in the marketing space.
The Best Brands on TikTok Absolutely Killing It (With Examples)
TikTok has proven itself as a legitimate advertising platform yielding results that can surpass its social counterparts. But many brands continue to be hesitant when considering joining the platform. Here are the top brands on TikTok that are successfully using the platform for creative marketing campaigns.
Banza’s Marketing Strategy: How The Pasta Brand Dominated The Category
In the 2005 bestseller and business classic, Blue Ocean Strategy, authors W. Chan Kim and Renee Mauborgne define market strategies as either “Red Oceans” or “Blue Oceans.” In a Red...
Reddit Marketing Guide: Strategy, Examples & Best Practices
Interested in marketing on Reddit but don't know how to get started? This strategy guide will walk you through everything you need to know.
12 Best Marketing Books You Should Read in 2021
Marketing, particularly in the digital age, is constantly changing. Tactics that worked six months ago are already old news. The best marketers – the ones that consistently keep their brands...