Mark Arpaia
Mark is a versatile and experienced media strategist, with over 10 years of experience in the marketing space.
Banza’s Marketing Strategy: How The Pasta Brand Dominated The Category
In the 2005 bestseller and business classic, Blue Ocean Strategy, authors W. Chan Kim and Renee Mauborgne define market strategies as either “Red Oceans” or “Blue Oceans.” In a Red...
12 Best Marketing Books You Should Read in 2021
Marketing, particularly in the digital age, is constantly changing. Tactics that worked six months ago are already old news. The best marketers – the ones that consistently keep their brands...
Reddit Marketing Guide: Strategy, Examples & Best Practices
Reddit is “the front page of the internet” – a customized aggregator of all the latest news and entertainment about the topics that interest you the most. The social aggregation...
Using Machine Learning to Supercharge Performance Marketing
Utilizing artificial intelligence and machine learning is nothing new in the digital marketing world. We’ve discussed it in broad detail with regards to AI marketing trends for 2020. However,...