Marketing plays a crucial role in the success of any business, and finance and fintech companies are no exception. In today’s digital world, where consumers have access to a vast amount of information and options, marketing can make all the difference in attracting and retaining customers. Finance and fintech companies in particular face unique challenges in marketing their products and services as they often deal with complex and highly regulated industries. However, with the right marketing strategies and tactics, finance and fintech brands can effectively reach their target audience and drive growth.
In this article:
- What do fintech companies do?
- What is fintech marketing?
- Top finance and fintech marketing agencies
What Do Fintech Companies Do?
Fintech companies leverage technology to provide innovative financial products and services to customers. These companies typically use software and digital platforms to streamline traditional financial processes and create new solutions that cater to the evolving needs of consumers.
Some common services offered by fintech companies include digital payments, online lending, personal finance management, cryptocurrency exchange and storage, digital banking, investment management, insurance, and financial education. These services are often designed to be more accessible, affordable, and convenient than traditional financial services offered by banks and other financial institutions.
Financial services companies also play a significant role in promoting financial inclusion by providing access to financial services for underserved and unbanked populations. They use technology to create financial solutions that are easier to use and access, even for those without a traditional bank account or credit history.
What is Fintech Marketing?
Fintech marketing is the process of promoting financial technology (fintech) products and services to a target audience through various marketing channels. A Fintech marketing strategy differs from traditional financial services marketing in that they are typically more focused on digital channels, such as social media, email marketing, search engine optimization, and content marketing.
Fintech marketing requires a deep understanding of the industry, target audience, and the latest marketing trends and technologies. It also often involves navigating complex regulatory requirements, making it essential for fintech marketing agencies to have a team of experienced professionals who are well-versed in the regulatory landscape of the industry.
What is an Example of Fintech Companies?
Fintech has expanded to encompass a range of sectors and industries, including retail banking, investment management, retail banking, and education. Here are some examples of popular fintech companies in different industries:
- Payments: PayPal, Square, Stripe
- Lending: LendingClub, Prosper, SoFi
- Personal Finance: Mint, Personal Capital, Robinhood
- Cryptocurrency: Coinbase, Binance, BitPay
- Insurance: Lemonade, Root, Metromile
- Digital Banking: Chime, Revolut, N26
- Wealth Management: Betterment, Wealthfront, Vanguard
- Small Business: Kabbage, Fundbox, BlueVine
- Real Estate: Fundrise, Roofstock, PeerStreet
Fintech companies are often known for their ability to provide faster, more convenient, and cost-effective services compared to traditional financial institutions. Fintech marketing agencies have the expertise and experience to help fintech companies effectively communicate their unique value propositions to their target audiences and stay ahead of the competition in a rapidly evolving industry. Let’s take a look at some of the best fintech marketing agencies.
Top Finance and Fintech Marketing Agencies
Finance and fintech marketing agencies specialize in developing and implementing successful marketing campaigns for fintech companies. These agencies have a deep understanding of the industry and the latest marketing trends and technologies, enabling them to create effective strategies that help their clients stand out from the competition.
There are several top fintech marketing agencies that are worth keeping an eye on. Let’s take a look at digital marketing agencies with a proven track record of success in marketing for the fintech industry.
1. NoGood
NoGood is an excellent choice as a fintech marketing agency due to our exceptional track record of developing and executing successful marketing strategies for fintech companies. With our team of experienced professionals who possess deep industry knowledge and expertise, NoGood is well-equipped to navigate the complex regulatory environment of the fintech industry and deliver innovative marketing solutions that drive growth and business success. With our specialties in fintech performance marketing, we ensure fintech companies effectively target their desired audience, optimizing campaigns for maximum ROI.
NoGood Noteworthy Traits:
- Specialize in marketing for long term growth
- Have helped companies like Lark Suite, ByteDance’s collaboration software company, break into the US market
- Work in tailored growth squads to help you achieve rapid, consistent growth
- Experimentation approach that educates customers and builds trust in your brand
NoGood Specialties:
- Untraditional growth marketing that takes new approaches
- Crypto marketing
- Loyalty building
- Customer persona research
Here’s what Laura Vestal, Head of Marketing and Invisibly, had to say about NoGood:
“The squad feels like a true extension of my own marketing team.“
We achieved a 2960% WoW increase in app installs, and an 84% increase in organic website traffic for Invisibly. Check out how we did it.
Office Location: New York, NY
Year Founded: 2016
Team Size: 50+ employees
Key Services:
- Growth marketing framework
- Idea validation
- Rapid experimentation
- Landing page building
- Competitor & market analysis
- Performance branding
- Customer persona research
- Search Engine Optimization (SEO)
- Content marketing
- Performance marketing
Industries Served: B2B, consumer, fintech, SaaS, retail, healthcare, crypto
Key Differentiators: Advanced analytics, A/B testing, customer-centric approach, personalized marketing campaigns, driving loyalty for long-term growth, scalable strategies
Case Studies: We have worked with many startups, scaleups, and Fortune 500 brands such as TikTok, Nike, Amazon, Intuit and more. Check out NoGood’s growth stories and successes.
2. Digital Authority Partners
Digital Authority Partners (DAP) is a full service digital marketing agency with offices in Chicago, Las Vegas, and San Diego. They specialize in growth marketing, building digital experiences, website or app redesign, and reputation marketing. DAP works with all types of financial services and fintech companies, including banks, credit cards & lending, insurance & insuretech, and fintech. DAP uses an infinite strategy loop in which they continuously look for areas of improvement. This award winning, future focused team blends marketing, sales, and analytics talent to bring clients more traffic, qualified leads, sales, and improved marketing ROI.
Digital Authority Partners Noteworthy Skills:
- 92% of landing pages developed by DAP rank in top 3 search results
- 72% of customers said their data analytics improved while working with DAP
- 69% of customers said they improved ROI measurability by working with DAP
Digital Authority Partners Specialties:
- Business growth
- Increase online visibility
- Optimize PPC AD spend
- Elevate digital marketing efforts
- Bring your product vision to life
Here’s what Abhirup Bhattacharya, Head of Digital at Athenahealth has to say:
“We brought in Digital Authority Partners (DAP) to help us with a complex set of SEO projects. Their expert team helped us optimize our editorial content strategy to help us rank for thousands of keywords and worked with our technology team to optimize the core platform. Their team also trained us on how to best leverage AHREFs and other SEO tools. The insights DAP brough were invaluable, and our organic traffic is spiking due to these efforts. The team is transparent about their approach, the expected results, and the required timeline. I highly recommend this cross-discipline team of content, offsite and technical SEO experts.“
Office Location: Chicago, IL
Year Founded: 2016
Team Size: <100 employees
Key Services:
- Digital strategy development
- Website design and development
- SEO content marketing
- Paid advertising
- Fractional CMO
- Custom software development
- Mobile app development
Industries Served: Healthcare, Fintech & Financial Services, ecommerce, Professional Services, Education, Manufacturing, Government, Legal
Case Studies: DAP has helped companies increase app engagement, organic keyword rankings, site traffic, and reduce bounce rate and time spent on email. Check out their notable case studies for more on how DAP can help your fintech business.
3. WebFX
WebFX is a leader in tech-enabled digital marketing solutions. A full service digital marketing agency, WebFX focuses on data driven revenue marketing to increase visibility, conversions, and revenue. With award-winning marketers on their team, they understand how to move businesses forward. They go above and beyond, for example, with their ROI tracking platform–MarketingCloudFX, a proprietary tool that has become the #1 ROI tracking platform in the industry. With WebFX, you’ll get a custom strategy that fits your company and goals, not a cookie-cutter strategy.
WebFX Noteworthy Traits:
- 500+ subject matter experts
- 25-year track record
- Thousands of reviews
- In-house technology
- Deep expertise across all areas of digital
WebFX Specialties:
- Search engine optimization
- Lead generation
- Ecommerce
- UX & interactive
- Revenue acceleration platform
- CRM retargeting technology
Here’s what Leah Pickard from ABWE International had to say about her experience working with WebFX:
“We’ve been working with ABWE for 9 years. In that time, we’ve achieved a 110% organic traffic increase year over year, and specifically helped shape their recruiting efforts to the tune of a 248% increase in organization applications.“
Office Location: Harrisburg, PA
Year Founded: 1997
Team Size: 193 employees
Key Services:
- Search engine optimization (SEO)
- Lead generation
- Social media
- Digital advertising
- Ecommerce
- UX
Industries Served: Fintech, healthcare, ecommerce, education, manufacturing, and more
Case Studies: WebFX has driven over $3 billion in sales and over 7.8 million leads for their clients. Check out some of their notable case studies.
4. Ignite Digital
Ignite Digital is a results-driven boutique digital marketing agency with a strong focus on providing strategic and innovative solutions to ignite business transformation. They currently support medium to big brands, prioritizing their core values of collaboration, diversity, and excellent thought leadership with each relationship. Ignite Labs invested in Atlas Executive Consulting as the first subsidiary of the platform company, Ignite Digital Services.
Ignite Digital Noteworthy Traits:
- Create emotional stories to connect brands to clients
- Offer coaching services to help facilitate marketing strategies
- Brand-conscious photography and videography
- Continually monitoring and improving online presence
Ignite Digital Specialties
- Digital advertising
- Branding
- Website design
- Social media management
- Coaching
- Photo and video
- Search engine optimization
- Reputation management
- Email campaign
Here’s what their client had to say about their experience working with Ignite Digital:
“Thanks to Ignite Digital’s PPC campaign, visits to my website have dramatically increased and tripled in number. Additionally, their SEO efforts have enabled me to be featured on the first page for relevant search terms which has been incredibly successful. I was completely taken aback by their level of dedication throughout the entire setup process. Not only did they identify our goals, but they also found ways to maximize my SEO and PPC plans to reach them. Everything was done very well, I do not know what they could have done better.“
Office Location: Charleston, South Carolina
Year Founded: 2011
Team Size: 201-500 employees
Key Services:
- Search engine optimization (SEO)
- Pay per click (PPC) advertising
- Content marketing
- Social media marketing
- Email marketing
- Conversion rate optimization (CRO)
- Data science
- Process automation
- Enterprise technology
Industries Served: Healthcare, fintech, retail, and more
Case Studies: With a team of experienced professionals and a proven track record of success, they have become a trusted partner to many leading fintech companies. Check out some of Ignite Digital’s success stories.
5. Disruptive Advertising
Disruptive Advertising provides digital marketing services, helping businesses grow their online presence and drive revenue through effective marketing campaigns. They provide a full-funnel marketing strategy, maximizing every step of the marketing funnel while leveraging the best platforms and services to help businesses achieve their marketing goals. First, they organize a discovery call to learn about your business’ needs and goals. Next, you’ll receive a solutions call with an audit and expert insight Disruptive Advertising has worked with clients like Guitar Center, KPMG, Adobe, and more.
Disruptive Advertising Noteworthy Traits:
- $450M+ in annual ad-spend managed for clients
- Rank #145 on the Inc. 500
- 4.8 average rating from 300 reviews on Clutch
- Most reviewed marketing agency
Disruptive Advertising Specialties:
- Search engine optimization
- Paid search
- Paid social
- Amazon marketing
- Creative services
- Email marketing
- Website optimization
- Lifecycle marketing
Here’s what Erion Tellor-Chronister from Malpracticebrokers.com had to say about Disruptive Advertising:
“We have seen an increase in lead generation since beginning our project. Disruptive is very transparent. They have always been very upfront with what they can and cannot deliver. They are also always open for discussion on any ideas we have and give us their honest feedback. “
Office Location: Pleasant Grove, UT
Year Founded: 2012
Team Size: 50-200 employees
Key Services:
- Digital marketing strategy
- Paid search on Google/Yahoo/Bing
- Social advertising on Facebook, Instagram, LinkedIn
- Retargeting
- Ad creative (text, image, motion, video)
- Website design testing and development
- Web analytics (Google and Adobe Analytics)
- Simple and effective reporting dashboards
Industries Served: Ecommerce, insurance, B2B, legal, home services education, healthcare, fintech, and more.
Case Studies: Disruptive Advertising works with clients across a range of industries, including fintech. Their team of experts and experienced media managers are dedicated to delivering exceptional results and providing clients with the support they need to succeed in today’s competitive digital landscape. Check out their success in fintech.
6. Salted Stone
Salted Stone is a full service digital marketing agency that specializes in creating comprehensive marketing solutions for fintech companies. Salted Stone takes an adaptable, process-oriented approach to marketing by continually improving and building upon their methodology and implementation. Unlike other agencies, Salted Stone offers animation and virtual reality solutions.
To equip you with the best solutions for your business, Salted Stone partners with Intercom, Big Commerce, Databox, and Google.
Salted Stone Noteworthy Traits:
- Donate 10% of profits to charity
- Remain on standby for their clients to offer reactive support
- On-demand accessibility
- Offers vendor evaluation
- Creation of video and animations
- Production of augmented and mixed reality experiences
Salted Stone Specialties:
- HubSpot solutions
- CRM migration
- Backend engineering
- Sales enablement
Office Location: Los Angeles, Dublin, Cebu, Perth, Sydney
Year Founded: 2008
Team Size: 51-200 employees
Key Services:
- Branding
- Web design and development
- Content creation
- Search engine optimization (SEO)
- Social media advertising
- Analytics and reporting
- Pay per click advertising
Industries Served: Technology, healthcare, finance, and more
Here’s what Yamini Rangan, CEO of HubSpot had to say about Salted Stone:
“Salted Stone is a leader in merging technology with creativity to drive results. They listen to organizations’ unique needs and are committed to delivering impact for your business.“
Case Studies: With a focus on data driven strategies and a collaborative approach, Salted Stone works closely with their clients to develop customized solutions that drive results and support business growth. Check out their success stories.
7. VaynerMedia
VaynerMedia is a full service digital marketing agency that has made a name for itself by delivering innovative, results-driven marketing campaigns for a wide range of clients, including fintech companies. With a focus on leveraging cutting-edge technologies and social media platforms, VaynerMedia helps its clients connect with audiences in authentic, meaningful ways. Their team of experts is highly skilled in developing and executing strategies that drive growth, engagement, and revenue for fintech businesses of all sizes.
VaynerMedia Noteworthy Traits:
- Ranks number 5 on Ad Age’s 2022 Agency A-List
- Deep knowledge about what platforms consumers spend the most time on
- Award winning agency
VaynerMedia Specialties:
- A/B testing before finalizing on a strategy
- Social strategy development
- Content creation at scale
Office Location: New York, NY
Year Founded: 2009
Team Size: 1,474 employees
Key Services:
- Social media marketing
- Content creation
- Branding and design
- Influencer marketing
- Search engine optimization (SEO)
- Paid advertising
- Analytics and reporting
Industries Served: Personal finance, fintech, consumer packaged goods, healthcare, technology
Case Studies: VaynerMedia has worked with clients such as TikTok, Mint Mobile, WeWork, PepsiCo, and Indeed. Check out their award winning campaign for Budweiser addressing the pay gap in women’s soccer.
8. KlientBoost
KlientBoost is a digital marketing agency that specializes in pay-per-click (PPC) advertising. Founded in 2015, the agency has quickly established itself as a leader in the industry, helping clients drive traffic and increase conversions through effective PPC campaigns. They have worked with big brands such as AirBnB, Stanford University, UpWork and more. What’s great about KlientBoost is that they prepare custom pricing based on your goals, required services, speed to goal, team size and budget.
KlientBoost Noteworthy Traits:
- Offers a free marketing plan on their website
- Have an average of 63% ROI increase in the first three months
- Specialized teams for every channel
KlientBoost Specialties:
- Paid advertising
- Search Engine Optimization
- Keyword tapering
- Single keyword ad groups
Here’s what Senior Manager, Devyn G., had to say about their small business’s experience working with KilentBoost:
The KlientBoost team has been incredibly receptive to any changes during our work. They’ve been flexible and always ready to assist in any way possible. They are also incredible communicators and always keep us in the loop about what is going on, what needs to be updated, what they need from us, and more. As a small marketing team, KlientBoost has helped us build and maintain a PPC advertising strategy that has led to consistent quality leads for our Sales team and has allowed our marketing team to focus on what they do best and take advantage of KlientBoost’s expertise.
Office Location: Costa Mesa, CA
Year Founded: 2015
Team Size: 183 employees
Key Services:
- Pay per click advertising
- PPC management
- Landing page optimization
- Conversion rate optimization (CRO)
- Funnel creation
Industries Served: Ecommerce, SaaS, healthcare, education, finance, and more
Case Studies: By working with KlientBoost, airbnb attained a 25% decrease in cost per click. Stanford Business reached a 139% increase in conversion. Check out their success stories.
9. Amsive Digital
Amsive Digital formerly, Path Interactive, is a full service digital marketing agency that specializes in helping clients in a range of industries, including finance and fintech, achieve their marketing goals. Amsive has partnerships with Facebook, Microsoft, Amazon, Salesforce, Oracle, and more, attaining fast solutions and making a lasting impact on your growth. For Clover Health, Amsive Digital developed a comprehensive digital campaign featuring real Clover Health members, and offered 18 unique ad sets, resulting in over 800 variations of unique messaging and imagery. This ensured target audiences received personalized messages that would best resonate with them.
Path Interactive Noteworthy Traits:
- Willingness to educate clients on how they’re approaching marketing efforts
- Develop long-term relationships with clients
- Offer training on their proven strategies
Path Interactive Specialties:
- Data and analytics solutions
- Customer modeling and audience development
- Community management
- Amazon and retail paid media
- Algorithm recovery
Here’s what Kinday from e-Builder Enterprise has to say about Amsive Digital’s serivces:
There’s no other company that does it better. Amsive Digital’s professionalism, partnership and expertise is invaluable. They are a true extension of our team!
Office Location: New York, NY
Year Founded: 2005
Team Size: 70 employees
Key Services:
- Paid media
- Search Engine Optimization
- Strategy
- Social
- Creative
- Data + analytic solutions
- Ecommerce
- Influencer marketing
- Web design
Industries Served: Finance, fintech, healthcare, higher education, ecommerce, and more
Case Studies: The numbers don’t lie. Check out Amsive Digital’s success stories and how they’ve helped brands achieve massive growth.
Final Thoughts: Top Fintech Marketing Agencies
The top finance and fintech marketing agencies of 2024 offer a range of services and solutions that can help fintech companies reach their target audience and achieve their marketing goals. Each of the agencies highlighted in this article has their own unique strengths and areas of expertise, from NoGood’s focus on growth marketing to VaynerMedia’s emphasis on storytelling. Ultimately, the best agency for a particular fintech company will depend on their specific needs and goals, as well as factors such as budget and timeline. By carefully considering their options and partnering with a reputable and experienced agency, fintech companies can take their marketing efforts to the next level and achieve success in the highly competitive world of finance and technology. Contact us and find out how we can help you stay ahead of the curve.
